Household & Personal Products
Consumer Defensive13 US-listed companies tracked
Household & Personal Products companies manufacture consumer staples like soaps, shampoos, toothpaste, and razors—categories with stable demand but thin margins. These firms face headwinds from commodity price swings, retail consolidation, and shifting consumer preferences toward natural and sustainable products, offset by brand pricing power and international growth opportunities. TrendMatrix ranks 13 US-listed Household & Personal Products stocks by 10-dimension quantitative score, refreshed every 5 minutes during market hours with a full reanalysis nightly.
Ranked stocks
| # | Symbol | Score | Verdict | Price | Upside | ||
|---|---|---|---|---|---|---|---|
| BUY (Strong Buy Now + Strong Buy Wait) | |||||||
| 1 | CL | 5.4 | Buy Wait | $84.91 | +6.4% | ||
| 2 | EL | 5.0 | Buy Wait | $76.00 | +15.9% | ||
| 3 | CLX | 4.7 | Buy Wait | $95.80 | +9.7% | ||
| HOLD / WATCH | |||||||
| 4 | ELF | 5.9 | Hold | $61.90 | +37.2% | ||
| 5 | IPAR | 5.8 | Hold | $89.25 | +5.5% | ||
| 6 | PG | 5.8 | Hold | $146.46 | +6.2% | ||
| 7 | CHD | 4.9 | Hold | $97.03 | +6.3% | ||
| SELL | |||||||
| 8 | KMB | 5.6 | Sell | $97.39 | +2.4% | ||
| 9 | UL | 5.5 | Sell | $58.66 | -1.6% | ||
| 10 | SPB | 5.3 | Sell | $81.22 | +3.2% | ||
| 11 | COTY | 5.1 | Sell | $2.38 | +17.1% | ||
| 12 | KVUE | 5.1 | Sell | $17.41 | +0.4% | ||
| 13 | NWL | 5.1 | Sell | $4.05 | +1.4% | ||