Church & Dwight Company, Inc. (CHD) Stock Analysis
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $96.69, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: U.S. markets (82.0%); Analyst target reached - limited upside remaining.
Church and Dwight develops and markets consumer household and personal care products plus specialty industrial products through Consumer Domestic, Consumer International, and Specialty Products segments. Its seven power brands represent approximately 70% of net sales and profits.
Hold if already holding. Not a fresh buy at $96.69, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: U.S. markets (82.0%); Analyst target reached - limited upside remaining. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Downgraded from BUY WAIT — price $96.78 has reached target $96.22. No upside to wait for. Score 4.9/10, moderate confidence.
Passes 5/7 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 1d<=7d. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerWalmart23%10-K Item 1A: 'Walmart is our largest customer, accounting for approximately 23% of net sales in each of 2025, 2024, and 2023.'
- MEDIUMCustomertop-4 customers44%10-K Item 1A: 'Our top four customers accounted for approximately 44%, 43%, and 44% of net sales in 2025, 2024, and 2023, respectively.'
- HIGHGeographicU.S. markets82%10-K Item 1A: 'During 2025, approximately 82% of our sales were generated in U.S. markets.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $96.69, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: U.S. markets (82.0%); Analyst target reached - limited upside remaining. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Downgraded from BUY WAIT — price $96.78 has reached target $96.22. No upside to wait for. Target $96.22 (-0.5%), stop $86.52 (−11.8%), A.R:R -1.1:1. Score 4.9/10, moderate confidence.
Take-profit target: $96.22 (+6.4% upside). Target $96.22 (-0.5%), stop $86.52 (−11.8%), A.R:R -1.1:1. Stop-loss: $86.52.
Concentration risk — Geographic: U.S. markets (82.0%); Analyst target reached - limited upside remaining; Value-trap signals (2/5): High leverage (D/E 4.5), Material insider selling (33 sells, 0.70% of cap).
Church & Dwight Company, Inc. trades at a P/E of 31.9 (forward 24.1). TrendMatrix value score: 4.3/10. Verdict: Hold.
26 analysts cover CHD with a consensus score of 3.7/5. Average price target: $102.
What does Church & Dwight Company, Inc. do?Church and Dwight develops and markets consumer household and personal care products plus specialty industrial products...
Church and Dwight develops and markets consumer household and personal care products plus specialty industrial products through Consumer Domestic, Consumer International, and Specialty Products segments. Its seven power brands represent approximately 70% of net sales and profits.