e.l.f. Beauty, Inc. (ELF) Stock Analysis
Recovery setup
Consumer Defensive · Household & Personal Products
Wait for pullback to $59.74. BUY gates pass at $67.12, but concentration risk — Geographic: United States (79.0%) and analyst target reached - limited upside remaining argue for a more patient entry. Engine's entry $59.74 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum.
e.l.f. Beauty sells cosmetics and skincare under five brands — e.l.f. Cosmetics, e.l.f. SKIN, rhode, Naturium, and Well People — through mass, specialty, and e-commerce retailers primarily in the U.S. and internationally. The U.S. accounted for 79% of net sales in fiscal 2026... Read more
Wait for pullback to $59.74. BUY gates pass at $67.12, but concentration risk — Geographic: United States (79.0%) and analyst target reached - limited upside remaining argue for a more patient entry. Engine's entry $59.74 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum. Chart setup: Death cross but MACD improving, RSI 69. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Score 5.9/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 50d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-17Recent Developments — e.l.f. Beauty, Inc.
Latest news
- NEWS e.l.f. Beauty (NYSE:ELF) Stock Price Up 9.5% - Here's What Happened - MarketBeat — MarketBeat positive
- NEWS Co-Founder’s Priesthood Journey Renews Focus On E.l.f. Beauty’s Culture - Yahoo Finance — Yahoo Finance neutral
- NEWS ELF Stock Jumps As Earnings Beat Offsets Margin Fears - StocksToTrade — StocksToTrade positive
- NEWS 5 Must-Read Analyst Questions From e.l.f. Beauty’s Q1 Earnings Call - StockStory — StockStory neutral
- NEWS Stocks making the biggest moves after hours: Nvidia, Intuit, E.l.f. Beauty and more - CNBC — CNBC neutral
Generated 2026-06-17T08:21:49Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerTarget18%10-K Item 1: 'Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.'
- LOWCustomerWalmart13%10-K Item 1: 'Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.'
- LOWCustomerAmazon11%10-K Item 1: 'Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.'
- LOWCustomerSephora10%10-K Item 1: 'Our largest customers, Target, Walmart, Amazon and Sephora, accounted for 18%, 13%, 11% and 10%, respectively, of our net sales in the fiscal year ended March 31, 2026.'
- HIGHGeographicUnited States79%10-K Item 1: 'The United States accounted for 79% of our net sales in the fiscal year ended March 31, 2026.'
- MEDIUMSupplierChina10-K Item 1A: 'because the majority of our products are sourced and manufactured in China, our operations are susceptible to risks inherent in doing business there'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $59.74. BUY gates pass at $67.12, but concentration risk — Geographic: United States (79.0%) and analyst target reached - limited upside remaining argue for a more patient entry. Engine's entry $59.74 (50-day MA) is the shallowest technical level that clears the 2:1 A.R:R minimum. Chart setup: Death cross but MACD improving, RSI 69. Maintain position. Not compelling to add more. | News modifier +2 (HOLD_IF_HOLDING → STRONG_BUY_WAIT) Target $68.89 (+2.6%), stop $55.56 (−20.8%), Setup A.R:R 2.2:1. Score 5.9/10, moderate confidence.
Take-profit target: $68.89 (+15.3% upside). Target $68.89 (+2.6%), stop $55.56 (−20.8%), Setup A.R:R 2.2:1. Stop-loss: $55.56.
Concentration risk — Geographic: United States (79.0%); Analyst target reached - limited upside remaining; Below 200-MA, MA slope -9.5%/30d (confirmed downtrend).
e.l.f. Beauty, Inc. trades at a P/E of 145.4 (forward 17.5). TrendMatrix value score: 4.4/10. Verdict: Buy (Wait for Entry).
21 analysts cover ELF with a consensus score of 4.0/5. Average price target: $72.
What does e.l.f. Beauty, Inc. do?e.l.f. Beauty sells cosmetics and skincare under five brands — e.l.f. Cosmetics, e.l.f. SKIN, rhode, Naturium, and Well...
e.l.f. Beauty sells cosmetics and skincare under five brands — e.l.f. Cosmetics, e.l.f. SKIN, rhode, Naturium, and Well People — through mass, specialty, and e-commerce retailers primarily in the U.S. and internationally. The U.S. accounted for 79% of net sales in fiscal 2026 (ended March 31); Target, Walmart, Amazon, and Sephora were the four largest customers at 18%, 13%, 11%, and 10% of net sales, respectively.