e.l.f. Beauty, Inc. (ELF) Stock Analysis
Catalyst-Driven edge
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $62.22, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: China; Negative momentum.
e.l.f. Beauty is a multi-brand cosmetics and skin care company selling under e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare brands at accessible price points through Target, Walmart, Ulta, Amazon, and other retailers. The majority of products are sourced... Read more
Hold if already holding. Not a fresh buy at $62.22, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: China; Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Maintain position. Not compelling to add more. Score 5.9/10, moderate confidence.
Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 27d clear, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicChina10-K Item 1A: 'because the majority of our products are sourced and manufactured in China, our operations are susceptible to risks inherent in doing business there'
Material Events(8-K, last 90d)
- 2026-02-13Item 5.02LOWMatthew Farrell appointed to e.l.f. Beauty Board as a Class I director effective February 12, 2026; will stand for election at 2026 annual meeting. Former CEO and Chairman of Church & Dwight. No arrangement or related party interest cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker·1 ceiling hit
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $62.22, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: China; Negative momentum. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Maintain position. Not compelling to add more. Target $85.02 (+36.6%), stop $57.86 (−7.5%), A.R:R 4.0:1. Score 5.9/10, moderate confidence.
Take-profit target: $85.02 (+36.7% upside). Target $85.02 (+36.6%), stop $57.86 (−7.5%), A.R:R 4.0:1. Stop-loss: $57.86.
Concentration risk — Geographic: China; Negative momentum; Below 200-MA, MA slope -7.9%/30d (confirmed downtrend).
e.l.f. Beauty, Inc. trades at a P/E of 34.5 (forward 16.8). TrendMatrix value score: 6.2/10. Verdict: Hold.
20 analysts cover ELF with a consensus score of 4.1/5. Average price target: $94.
What does e.l.f. Beauty, Inc. do?e.l.f. Beauty is a multi-brand cosmetics and skin care company selling under e.l.f. Cosmetics, e.l.f. SKIN, Naturium,...
e.l.f. Beauty is a multi-brand cosmetics and skin care company selling under e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare brands at accessible price points through Target, Walmart, Ulta, Amazon, and other retailers. The majority of products are sourced and manufactured in China, creating tariff and supply chain exposure.