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Procter & Gamble Company (The) (PG) Stock Analysis

Falling Knife setup · Temp Headwind edge

Buy WaitModerate Confidence

Consumer Defensive · Household & Personal Products

Wait for pullback to $134.90. At $141.37 the A.R:R is 0.9:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $134.90 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 4.4%; Weak growth.

Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery,... Read more

$141.37+6.5% A.UpsideScore 5.5/10#5 of 13 Household & Personal Products
QualityF-score8 / 9FCF yield3.87%
IncomeYield3.01%(5y avg 2.47%)Payout61.80%
Entry $134.90(Atr Pullback Sticky)Stop $129.34Target $147.40(analyst − 10%)A.R:R 0.9:1Setup A.R:R 1.6:1
Analyst target$163.77+15.8%22 analysts
$147.40our TP
$141.37price
$163.77mean
$186

Wait for pullback to $134.90. At $141.37 the A.R:R is 0.9:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $134.90 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 4.4%; Weak growth. Chart setup: Death cross, below all MAs, RSI 35, MACD bearish. Wide-moat business. Accumulate on weakness. Score 5.5/10, moderate confidence.

Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 70d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: conservative.

About Procter & Gamble Company (The)

Procter & Gamble generated roughly $84 billion of net sales in fiscal 2025 (year ended June 30, 2025) across a diversified portfolio of daily-use branded consumer products sold in about 180 countries and territories. The company runs operations in approximately 70 countries with 109,000 employees as of June 30, 2025, of whom 49% sit in manufacturing roles and 28% reside in the United States, while non-U.S. markets supplied more than 50% of annual net sales.

The company earns revenue by selling branded consumer staples through retail trade customers including mass merchandisers, e-commerce and social-commerce channels, grocery stores and membership club stores, with additional reach via drug stores, distributors, wholesalers, specialty beauty stores, pharmacies, electronics stores and professional channels. Sales to Walmart Inc. and its affiliates represented 16% of total sales in fiscal 2025 and 2024, up from 15% in 2023, while the top ten customers accounted for 43% of net sales in 2025 versus 42% in 2024 and 40% in 2023. Almost all raw and packaging materials are purchased from third-party suppliers, some of them single-source, and fuel, natural gas and petroleum-derived derivatives feed both manufacturing and inbound and outbound transportation. The 10-K identifies private-label brands and generic non-branded products alongside large branded peers as competitors that pressure shelf space and trade terms. Procter & Gamble targets net zero emissions by 2040 under a Climate Transition Action Plan covering scopes 1 and 2 and elements of scope 3, subject to scalable infrastructure becoming available.

Show full overview

The stickiest exposure runs through trade-term negotiation power rather than catalog breadth: continued consolidation among retail customers concentrates margin-setting power in a handful of buyers whose annual joint-business-planning cycles shape net price realization, promotional depth and shelf-space allocation for the entire branded portfolio. If a top-tier retailer reallocates linear feet toward private-label or hard-discounter equivalents, the loss extends past the lost volume into accelerated mix erosion as adjacent SKUs lose facings. Petroleum-derived resin, pulp and packaging exposure, plus fuel and natural gas in transportation, expose the company to commodity inflation; pricing actions and cost-saving projects may take effect on a lag. Floating-rate and foreign-currency debt expose the company to global interest-rate movement and Euro appreciation on derivative maturities.

See also: Consumer Defensive · Household & Personal Products

From Procter & Gamble Company (The)'s most recent 10-K filing, extracted May 16, 2026.

Recent Developments — Procter & Gamble Company (The)

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.5 in RISK_OFF)
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Thin upside margin: 4.4%
Weak growth
Negative momentum

Key Metrics

P/E (TTM)20.7
P/E (Fwd)19.9
Mkt Cap$329.0B
EV/EBITDA14.2
Profit Mgn19.2%
ROE31.1%
Rev Growth7.4%
Beta0.40
Dividend3.01%
Rating analysts35

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C0.91neutral
IV30%normal
Max Pain$95-32.8% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
0.0
Obv
1.0
Ma Position
1.5
Rsi
3.5
Volume distribution (falling OBV)Below 200-MA, MA slope flat

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.2
Revenue Growth
4.3
GatesMomentum 1.2<4.5A.R:R 0.9 < 1.5@spotDeath cross (50MA < 200MA)Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 70d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Conservative
RSI
35 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $140.85Resistance $152.42

Price Targets

$129
$135
$147
A.Upside+4.3%
A.R:R0.9:1
Setup A.R:R (at entry)1.6:1

Position Sizing

ConvictionHigh conviction
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Momentum score 1.2/10 — below 4.5 minimum
! Reward/Risk 0.9:1 at current price — below 1.5:1 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-29 (70d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PG stock a buy right now?

Wait for pullback to $134.90. At $141.37 the A.R:R is 0.9:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $134.90 (Atr Pullback Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Thin upside margin: 4.4%; Weak growth. Chart setup: Death cross, below all MAs, RSI 35, MACD bearish. Wide-moat business. Accumulate on weakness. Target $147.40 (+4.3%), stop $129.34 (−9.3%), Setup A.R:R 1.6:1. Score 5.5/10, moderate confidence.

What is the PG stock price target?

Take-profit target: $147.40 (+6.5% upside). Target $147.40 (+4.3%), stop $129.34 (−9.3%), Setup A.R:R 1.6:1. Stop-loss: $129.34.

What are the risks of investing in PG?

Thin upside margin: 4.4%; Weak growth; Negative momentum.

Is PG overvalued or undervalued?

Procter & Gamble Company (The) trades at a P/E of 20.7 (forward 19.9). TrendMatrix value score: 5.2/10. Verdict: Buy (Wait for Entry).

What do analysts say about PG?

35 analysts cover PG with a consensus score of 3.8/5. Average price target: $164.

What does Procter & Gamble Company (The) do?Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care,...

Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery, club, drug and direct-to-consumer channels, with Walmart accounting for about 16% of total sales in 2025 and the top ten customers for 43%. Trademark and patent protection on formulations and brands underpin its pricing position against private-label competition.

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