Procter & Gamble Company (The) (PG) Stock Analysis
Momentum Cont setup
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth.
Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery,... Read more
Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth. Chart setup: Trend continuation, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Score 5.6/10, moderate confidence.
Passes 8/10 gates (positive momentum, clean insider activity, positive momentum, no SEC red flags, news events none recent, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: conservative.
About Procter & Gamble Company (The)
About Procter & Gamble Company (The)
Procter & Gamble sold branded consumer goods in roughly 180 countries and territories in fiscal 2025, with approximately 109,000 employees as of June 30, 2025 — 28% based in the United States and 49% in manufacturing roles. International operations generate more than 50% of annual net sales. Walmart and its affiliates accounted for approximately 16% of total sales in fiscal 2025, while the top ten retail customers collectively represented 43% of net sales, compared with 42% in 2024 and 40% in 2023.
Procter & Gamble earns revenue by selling branded products through retail channels including mass merchandisers, e-commerce and social commerce platforms, grocery stores, membership club stores, and drug stores, as well as directly to consumers. Almost all raw and packaging materials are purchased from third-party suppliers, some of whom are single-source; petroleum-derived resins, pulp, natural gas, and packaging materials are among the key input commodities subject to price fluctuation, including from new or increased tariffs. The company invests in research and development and consumer insights to introduce new products and improve existing ones, maintaining brands that compete against both global peers and private-label alternatives. Trade promotion and marketing expenditures support branded pricing power, though the 10-K notes that failure to respond to private-label competition or evolving retail trends could negatively affect results.
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Retailer concentration is a recognized risk. The company discloses that no single customer beyond Walmart exceeds 10% of total sales; however, the top-ten customer group has expanded its aggregate share from 40% in 2023 to 43% in fiscal 2025, and the 10-K notes that continued customer consolidation 'could create significant cost and margin pressure.' If a key customer were to reduce inventory levels or reallocate shelf space toward private-label or competing branded products, or if mutually acceptable trade terms could not be reached, the impact on net sales could be material. Single-source suppliers for certain raw and packaging materials add a supply dependency that may compound input-cost pressure during commodity cycles.
See also: Consumer Defensive · Household & Personal Products
From Procter & Gamble Company (The)'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-06-15Recent Developments — Procter & Gamble Company (The)
Latest news
- NEWS Procter & Gamble Co (PG) Stock Up 3.2% and Still Undervalued -- GF Score: 82/100 - GuruFocus — GuruFocus positive
- NEWS Procter & Gamble Co Stock (PG) Moved Up by 3.39% on May 27: What Signal Does It Send? - TradingKey — TradingKey positive
- NEWS Procter & Gamble Co Stock (PG) Moved Up by 3.39% on May 27: What Signal Does It Send? - tradingkey.com — tradingkey.com positive
- NEWS Is It Time To Reassess Procter & Gamble (PG) After A 12% One Year Share Price Decline - Yahoo Finance — Yahoo Finance negative
- NEWS Is The Procter & Gamble Company (PG) Management Justified to Refute Mini-Tender Offer? - Yahoo Finance — Yahoo Finance negative
Generated 2026-06-17T09:07:23Z.
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Rating Breakdown
2 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $151.09, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Weak growth. Chart setup: Trend continuation, RSI 65, MACD bullish. Maintain position. Not compelling to add more. Target $148.47 (-1.7%), stop $144.59 (−4.5%), A.R:R -0.3:1. Score 5.6/10, moderate confidence.
Take-profit target: $148.47 (-1.8% upside). Target $148.47 (-1.7%), stop $144.59 (−4.5%), A.R:R -0.3:1. Stop-loss: $144.59.
Analyst target reached - limited upside remaining; Weak growth.
Procter & Gamble Company (The) trades at a P/E of 21.9 (forward 21.1). TrendMatrix value score: 4.8/10. Verdict: Hold.
36 analysts cover PG with a consensus score of 3.8/5. Average price target: $163.
What does Procter & Gamble Company (The) do?Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care,...
Procter & Gamble manufactures and markets branded daily-use consumer products across beauty, grooming, health care, fabric & home care and baby & feminine & family care, sold in roughly 180 countries. The company sells primarily through mass merchandisers, e-commerce, grocery, club, drug and direct-to-consumer channels, with Walmart accounting for about 16% of total sales in 2025 and the top ten customers for 43%. Trademark and patent protection on formulations and brands underpin its pricing position against private-label competition.