Helen of Troy screens deeply cheap and shows constructive technical momentum, but business quality has fallen below the minimum acceptable floor and the risk/reward setup is unfavorable with an earnings report just days away.
Thesis pillars
- Positive Technical Momentum↓Deteriorating
- Negative Risk Reward At Target→Stable
- Quality Below Minimum Floor→Stable
- +2 more pillars — see the Why tab for full reasoning
Helen of Troy Limited (HELE) Stock Analysis
Range Bound setup · Inst Constrain edge
Consumer Defensive · Household & Personal Products
Sell if holding. Engine safety override at $28.59: Risk below floor (2.8 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: High short interest: 12%; Elevated put/call ratio: 5.33; Below-average business quality.
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on... Read more
Sell if holding. Engine safety override at $28.59: Risk below floor (2.8 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: High short interest: 12%; Elevated put/call ratio: 5.33; Below-average business quality. Chart setup: RSI 43 mid-range, Bollinger mid-band. Score 6.2/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 34d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-09-03Recent Developments — Helen of Troy Limited
Latest news
- NEWS HELE Deadline Alert: Levi & Korsinsky Reminds Helen of Troy Limited (HELE) Investors of Securities Class Action Deadline — PR Newswire negative
- NEWS Helen of Troy Limited Class Action Reminder - Robbins LLP Encourages HELE Investors to Contact the Firm for Information — TMX Newsfile negative
- NEWS Helen of Troy Limited (NASDAQ: HELE) Investor Alert: Deadline in Lawsuit on August 3, 2026 - openPR.com — openPR.com negative
- NEWS Helen of Troy (NASDAQ:HELE) Shares Gap Down - Should You Sell? - MarketBeat — MarketBeat negative
- NEWS Why Is Helen of Troy Stock Falling Wednesday? - Helen Of Troy (NASDAQ:HELE) - Benzinga — Benzinga negative
Generated 2026-09-03T14:22:18Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Risk profile below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $28.59: Risk below floor (2.8 < 3.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: High short interest: 12%; Elevated put/call ratio: 5.33; Below-average business quality. Chart setup: RSI 43 mid-range, Bollinger mid-band. Prior stop was $26.59. Score 6.2/10, moderate confidence.
Take-profit target: $29.96 (-7.8% upside). Prior stop was $26.59. Stop-loss: $26.59.
Target reached (-7.8% upside); Risk below floor (2.8 < 3.0).
Helen of Troy Limited trades at a P/E of N/A (forward 7.1). TrendMatrix value score: 8.3/10. Verdict: Sell.
10 analysts cover HELE with a consensus score of 3.8/5. Average price target: $31.
What does Helen of Troy Limited do?Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro...
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on unaffiliated Asian manufacturers for roughly 83% of finished goods purchased in fiscal 2026, and its top five customers, led by Amazon (20%), Walmart (13%) and Target (12%), accounted for approximately 50% of consolidated net sales.