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HELEHelen of Troy LimitedSell5.2·$28.19-3.92%
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Helen of Troy Limited (HELE) Stock Analysis

Range Bound setup · Inst Constrain edge

SellModerate Confidence

Consumer Defensive · Household & Personal Products

Earnings in 4 days (2026-07-08). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. Engine safety override at $28.19: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: High short interest: 11%; Elevated put/call ratio: 1.62; Below-average business quality.

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits,... Read more

$28.19+6.9% A.UpsideScore 5.2/10#10 of 18 Household & Personal Products
QualityF-score6 / 9FCF yield23.72%
Stop $26.17Target $30.07(resistance)A.R:R -0.8:1
Analyst target$29.33+4.1%3 analysts
$30.07our TP
$28.19price
$29.33mean
$23
$40

Sell if holding. Engine safety override at $28.19: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: High short interest: 11%; Elevated put/call ratio: 1.62; Below-average business quality. Chart setup: RSI 45 mid-range, Bollinger mid-band. Score 5.2/10, moderate confidence.

Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 4d<=7d. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-05

Recent Developments — Helen of Troy Limited

Generated 2026-07-05T07:10:31Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 8, 20264d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Target reached (-11.4% upside)
Quality below floor (3.5 < 4.0)

Key Metrics

P/E (TTM)
P/E (Fwd)6.9
Mkt Cap$655M
EV/EBITDA8.9
Profit Mgn-50.3%
ROE-72.5%
Rev Growth-3.3%
Beta1.31
DividendNone
Rating analysts10

Quality Signals

Piotroski F6/9

Options Flow

P/C1.63bearish
IV136%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Unprofitable operations — net margin -50.3%. Quality floor flags this regardless of sector context.static

Roe
0.0
Net Margin
0.0
Roa
1.8
Operating Margin
2.7
Moat
3.2
Gross Margin
5.1
Fcf Quality
5.7
Current Ratio
6.1
Piotroski F
6.7
FCF-positive but moderate margins (FCF margin 9%, FCF yield 23.7%)No competitive moat

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Quality Rank
0.0
Growth Rank
1.8
Value Rank
7.8
GatesA.R:R -0.8=NEGATIVEEARNINGS PROXIMITY 4d<=7dMomentum 6.3>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
45 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $24.05Resistance $30.68

Price Targets

$26
$30
A.Upside+6.7%
A.R:R-0.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-11.4% upside)
! Quality below floor (3.5 < 4.0)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-08 (4d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HELE stock a buy right now?

Sell if holding. Engine safety override at $28.19: Quality below floor (3.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.2/10. Specifically: High short interest: 11%; Elevated put/call ratio: 1.62; Below-average business quality. Chart setup: RSI 45 mid-range, Bollinger mid-band. Prior stop was $26.17. Score 5.2/10, moderate confidence.

What is the HELE stock price target?

Take-profit target: $30.07 (+6.9% upside). Prior stop was $26.17. Stop-loss: $26.17.

What are the risks of investing in HELE?

Target reached (-11.4% upside); Quality below floor (3.5 < 4.0).

Is HELE overvalued or undervalued?

Helen of Troy Limited trades at a P/E of N/A (forward 6.9). TrendMatrix value score: 7.8/10. Verdict: Sell.

What do analysts say about HELE?

10 analysts cover HELE with a consensus score of 3.8/5. Average price target: $29.

What does Helen of Troy Limited do?Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East,...

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Related stocks: SPB (Spectrum Brands Holdings, Inc.) · ELF (e.l.f. Beauty, Inc.) · COTY (Coty Inc.) · IPAR (Interparfums, Inc.) · MAGN (Magnera Corporation)
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Latest news

Latest News

Benzinga6d ago