Helen of Troy screens deeply cheap and shows constructive technical momentum, but business quality has fallen below the minimum acceptable floor and the risk/reward setup is unfavorable with an earnings report just days away.
Thesis pillars
- Positive Technical Momentum→Stable
- Negative Risk Reward At Target→Stable
- Quality Below Minimum Floor→Stable
- +2 more pillars — see the Why tab for full reasoning
Helen of Troy Limited (HELE) Stock Analysis
Breakout setup · Inst Constrain edge
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $30.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away).
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on... Read more
Hold if already holding. Not a fresh buy at $30.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away). Chart setup: Golden cross, above all MAs, RSI 59, MACD bullish. Mixed signals. Hold existing position. Score 6.2/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 55d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-08-14Recent Developments — Helen of Troy Limited
Latest news
- NEWS HELE Deadline Alert: Levi & Korsinsky Reminds Helen of Troy Limited (HELE) Investors of Securities Class Action Deadline — PR Newswire negative
- NEWS Helen of Troy Limited Class Action Reminder - Robbins LLP Encourages HELE Investors to Contact the Firm for Information — TMX Newsfile negative
- NEWS Helen of Troy Limited (NASDAQ: HELE) Investor Alert: Deadline in Lawsuit on August 3, 2026 - openPR.com — openPR.com negative
- NEWS Helen of Troy (NASDAQ:HELE) Shares Gap Down - Should You Sell? - MarketBeat — MarketBeat negative
- NEWS Why Is Helen of Troy Stock Falling Wednesday? - Helen Of Troy (NASDAQ:HELE) - Benzinga — Benzinga negative
Generated 2026-08-14T11:47:20Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $30.00, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.2% away). Chart setup: Golden cross, above all MAs, RSI 59, MACD bullish. Mixed signals. Hold existing position. Target $34.50 (+15.0%), stop $27.90 (−7.5%), A.R:R -0.8:1. Score 6.2/10, moderate confidence.
Take-profit target: $34.50 (-12.2% upside). Target $34.50 (+15.0%), stop $27.90 (−7.5%), A.R:R -0.8:1. Stop-loss: $27.90.
Analyst target reached - limited upside remaining; Near 52-week high (2.2% away).
Helen of Troy Limited trades at a P/E of N/A (forward 7.5). TrendMatrix value score: 8.1/10. Verdict: Hold.
10 analysts cover HELE with a consensus score of 3.8/5. Average price target: $31.
What does Helen of Troy Limited do?Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro...
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on unaffiliated Asian manufacturers for roughly 83% of finished goods purchased in fiscal 2026, and its top five customers, led by Amazon (20%), Walmart (13%) and Target (12%), accounted for approximately 50% of consolidated net sales.