Helen of Troy screens deeply cheap and shows constructive technical momentum, but business quality has fallen below the minimum acceptable floor and the risk/reward setup is unfavorable with an earnings report just days away.
Thesis pillars
- Positive Technical Momentum↓Deteriorating
- Negative Risk Reward At Target→Stable
- Quality Below Minimum Floor→Stable
- +2 more pillars — see the Why tab for full reasoning
Helen of Troy Limited (HELE) Stock Analysis
Range Bound setup · Inst Constrain edge
Consumer Defensive · Household & Personal Products
Hold if already holding. Not a fresh buy at $28.47, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Negative momentum.
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on... Read more
Hold if already holding. Not a fresh buy at $28.47, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Negative momentum. Chart setup: RSI 53 mid-range, Bollinger mid-band. Mixed signals. Hold existing position. Score 5.9/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 75d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-07-25Recent Developments — Helen of Troy Limited
Latest news
- NEWS HELE Deadline Alert: Levi & Korsinsky Reminds Helen of Troy Limited (HELE) Investors of Securities Class Action Deadline — PR Newswire negative
- NEWS Helen of Troy Limited Class Action Reminder - Robbins LLP Encourages HELE Investors to Contact the Firm for Information — TMX Newsfile negative
- NEWS Helen of Troy Limited (NASDAQ: HELE) Investor Alert: Deadline in Lawsuit on August 3, 2026 - openPR.com — openPR.com negative
- NEWS Helen of Troy (NASDAQ:HELE) Shares Gap Down - Should You Sell? - MarketBeat — MarketBeat negative
- NEWS Why Is Helen of Troy Stock Falling Wednesday? - Helen Of Troy (NASDAQ:HELE) - Benzinga — Benzinga negative
Generated 2026-07-25T09:22:36Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $28.47, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Negative momentum. Chart setup: RSI 53 mid-range, Bollinger mid-band. Mixed signals. Hold existing position. Target $29.73 (+4.4%), stop $26.48 (−7.5%), A.R:R -0.6:1. Score 5.9/10, moderate confidence.
Take-profit target: $29.73 (-7.4% upside). Target $29.73 (+4.4%), stop $26.48 (−7.5%), A.R:R -0.6:1. Stop-loss: $26.48.
Analyst target reached - limited upside remaining; Negative momentum; Elevated risk factors.
Helen of Troy Limited trades at a P/E of N/A (forward 6.7). TrendMatrix value score: 8.4/10. Verdict: Hold.
10 analysts cover HELE with a consensus score of 3.8/5. Average price target: $31.
What does Helen of Troy Limited do?Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro...
Helen of Troy Limited is a Bermuda-incorporated consumer products company operating through Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Vicks, Braun, Honeywell, PUR, Drybar, Curlsmith, Revlon) segments, selling in about 100 countries. The company relies on unaffiliated Asian manufacturers for roughly 83% of finished goods purchased in fiscal 2026, and its top five customers, led by Amazon (20%), Walmart (13%) and Target (12%), accounted for approximately 50% of consolidated net sales.