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CLColgate-Palmolive CompanySell5.2·$98.76
SellModerate Confidence
Investment thesis

A high-quality consumer franchise with a perfect four-quarter earnings-beat streak and free cash flow that exceeds net income has run above its near-term price target, leaving a marginally unfavorable risk/reward with downside slightly exceeding residual upside; the investment case rests on the quality and consistency of the business, but the current price offers little entry cushion.

Thesis pillars

  • Consistent Earnings Delivery→Stable
  • Price Above Near Term Target↓Deteriorating
  • Elevated Leverage Limits Flexibility↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 23, 2026· older than 90 days

Full reasoning →

Open full analysis

Colgate-Palmolive Company (CL) Stock Analysis

Breakout setup

SellVALUE-TRAP 1/5QualityModerate Confidence

Consumer Defensive · Household & Personal Products

Sell if holding. Analyst target reached at $98.76 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.9% away).

Colgate-Palmolive markets oral, personal, home care, and pet nutrition products across 200+ countries, with Oral Care (Colgate, elmex, Tom's of Maine) at 44% and Pet Nutrition (Hill's) at 23% of 2025 net sales. Walmart represented approximately 11% of net sales in 2025, the only... Read more

$98.76-7.3% A.UpsideScore 5.2/10#11 of 18 Household & Personal Products
QualityF-score7 / 9FCF yield4.30%
IncomeYield2.15%(5y avg 2.31%)Payout81.71%at-risk
Stop $93.94Analyst target $91.53(reached)A.R:R -0.6:1
Analyst consensus$101.70+3.0%20 analysts with price targets
$98.76price
$101.70mean
$88
$112

Sell if holding. Analyst target reached at $98.76 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.9% away). Chart setup: Golden cross, above all MAs, RSI 63, MACD bullish. Score 5.2/10, moderate confidence.

Passes 5/7 gates (positive momentum, clean insider activity, earnings proximity 85d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and 8k serious 2.05. Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 4, 2026
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Fri, Jan 29, 202785d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.7 in RISK_OFF)
Sector modifier (Consumer Defensive): +0.8
Strong earnings beat streak (4/4)
Risks
Analyst target reached - limited upside remaining
Near 52-week high (0.9% away)
Leverage penalty (D/E 12.1): -1.5

Key Metrics

P/E (TTM)38.4
P/E (Fwd)24.1
Mkt Cap$78.5B
EV/EBITDA16.9
Profit Mgn9.6%
ROE231.7%
Rev Growth4.6%
Beta0.31
Dividend2.15%
Analysts with ratings30

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.25bearish
IV34%normal
Max Pain$55-44.3% vs spot

Concentration Risks(10-K Item 1A)

  • LOWCustomerWalmart11%
    10-K Item 1: 'Our sales to Walmart, Inc. and its affiliates represented approximately 11% of our Net sales in 2025.'
  • MEDIUMProductOral Care44%
    10-K Item 1: 'Sales of Oral, Personal and Home Care products accounted for 44%, 17% and 16%, respectively, of our total worldwide Net sales in 2025.'
  • MEDIUMSuppliersingle-source suppliers
    10-K Item 1: 'We do, however, purchase certain key raw and packaging materials from single-source suppliers or a limited number of suppliers'

Material Events(8-K, last 90d)

  • 2026-05-01Item 2.05MEDIUM
    Update on Strategic Growth and Productivity Program (Board-approved July 31, 2025): three-year initiative to realign organizational structure in support of 2030 strategy. Filing discloses costs associated with exit or disposal activities; specific charge amount truncated in available excerpt.
    SEC filing →
  • 2026-04-09Item 5.02MEDIUM
    Jennifer M. Daniels (CLO and Secretary since 2014) announced retirement in 2026. Betsy Fishbone (EVP and Deputy CLO) elected CLO and Secretary effective June 1, 2026; Daniels transitions to Vice Chair for orderly handoff.
    SEC filing →
  • 2026-03-12Item 5.02LOW
    Christopher S. Boerner, Ph.D. (CEO and Board Chair of Bristol-Myers Squibb) elected to Colgate-Palmolive Board, effective March 15, 2026. Board appointment only; no officer change.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
2.7
Revenue Growth
3.7
GatesA.R:R -0.6=NEGATIVE8K SERIOUS 2.05Momentum 7.7>=5.5Insider activity: OKEARNINGS PROXIMITY 85d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Conservative
RSI
63 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $86.60Resistance $99.69

Price Targets

A.Upside-7.3%
A.R:R-0.6:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-7.3% upside)
! Negative risk/reward — downside exceeds upside
! 8K_SERIOUS:2.05

Earnings

B
B
B
B
4/4 beats
Next Earnings2027-01-29 (85d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is CL stock a buy right now?

Sell if holding. Analyst target reached at $98.76 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.9% away). Chart setup: Golden cross, above all MAs, RSI 63, MACD bullish. Prior stop was $93.94. Score 5.2/10, moderate confidence.

What is the CL stock price target?

Analyst target $91.53 reached (−7.3% from $98.76); no take-profit level is published. Prior stop was $93.94. Stop-loss: $93.94.

What are the risks of investing in CL?

Analyst target reached - limited upside remaining; Near 52-week high (0.9% away); Leverage penalty (D/E 12.1): -1.5.

Is CL overvalued or undervalued?

Colgate-Palmolive Company trades at a P/E of 38.4 (forward 24.1). TrendMatrix value score: 4.5/10. Verdict: Sell.

What do analysts say about CL?

30 analysts rate CL, with a consensus score of 3.8/5. 20 analysts publish price targets averaging $102.

What does Colgate-Palmolive Company do?Colgate-Palmolive markets oral, personal, home care, and pet nutrition products across 200+ countries, with Oral Care...

Colgate-Palmolive markets oral, personal, home care, and pet nutrition products across 200+ countries, with Oral Care (Colgate, elmex, Tom's of Maine) at 44% and Pet Nutrition (Hill's) at 23% of 2025 net sales. Walmart represented approximately 11% of net sales in 2025, the only disclosed customer above 10%; two-thirds of revenues originate outside the United States. The company employs approximately 33,600 people across more than 100 countries.

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