Clorox Company (The) (CLX) Stock Analysis
Recovery setup
Consumer Defensive · Household & Personal Products
Sell if holding. At $92.84, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%).
Clorox is a multinational consumer goods manufacturer with fiscal 2025 net sales of $7.1 billion across Health & Wellness, Household, Lifestyle, and International segments, marketing brands including Clorox bleach, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt's Bees... Read more
Sell if holding. At $92.84, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross but MACD improving, RSI 44. Score 5.1/10, high confidence.
Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 72d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent Developments — Clorox Company (The)
Latest news
- Clorox (CLX) Reports Q1: Everything You Need To Know Ahead Of Earnings - TradingView — TradingView neutral
- The Clorox Company (NYSE:CLX) Given Average Recommendation of "Reduce" by Brokerages - MarketBeat — MarketBeat negative
- Clorox: Reduced Complexity Paves The Way For Multiple Expansion (NYSE:CLX) - Seeking Alpha — Seeking Alpha positive
- CLX Maintained by Jefferies -- Price Target Lowered to $139 - GuruFocus — GuruFocus negative
- Jefferies Financial Group Has Lowered Expectations for Clorox (NYSE:CLX) Stock Price - MarketBeat — MarketBeat negative
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerWalmart27%10-K Item 1: 'Net sales to the Company's largest customer, Walmart Stores, Inc. and its affiliates, were 27%, 25% and 26% of consolidated net sales for each of the fiscal years ended June 30, 2025'
- HIGHGeographicU.S. markets86%10-K Item 1A: 'During fiscal year 2025, 86% of the Company's net sales were attributable to U.S. markets, including U.S. territories.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $92.84, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross but MACD improving, RSI 44. Prior stop was $86.32. Score 5.1/10, high confidence.
Take-profit target: $95.03 (+2.4% upside). Prior stop was $86.32. Stop-loss: $86.32.
Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%); Analyst target reached - limited upside remaining.
Clorox Company (The) trades at a P/E of 15.1 (forward 14.7). TrendMatrix value score: 6.5/10. Verdict: Sell.
27 analysts cover CLX with a consensus score of 2.7/5. Average price target: $106.
What does Clorox Company (The) do?Clorox is a multinational consumer goods manufacturer with fiscal 2025 net sales of $7.1 billion across Health &...
Clorox is a multinational consumer goods manufacturer with fiscal 2025 net sales of $7.1 billion across Health & Wellness, Household, Lifestyle, and International segments, marketing brands including Clorox bleach, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt's Bees in ~100 markets. Over 80% of sales come from brands holding #1 or #2 market share positions.