Clorox Company (The) (CLX) Stock Analysis
Falling Knife setup
Consumer Defensive · Household & Personal Products
Wait for pullback to $93.46. At $96.39 the A.R:R is 1.4:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $93.46 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%).
Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately 7,600 employees, marketing brands including Clorox, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt Bees across approximately 100 markets. Over 80% of... Read more
Wait for pullback to $93.46. At $96.39 the A.R:R is 1.4:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $93.46 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross, below all MAs, RSI 32, MACD bearish. Earnings in 0 days. Wait until post-earnings. Score 4.7/10, high confidence.
Passes 3/7 gates (clean insider activity, no SEC red flags, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA) and earnings proximity 0d<=7d. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHCustomerWalmart27%10-K Item 1A: 'Net sales to the Company's largest customer, Walmart Stores, Inc. and its affiliates, were 27%, 25%, and 26% of consolidated net sales for the fiscal years ended June 30, 2025, 2024, and 2023, respectively'
- HIGHGeographicU.S. markets86%10-K Item 1A: 'During fiscal year 2025, 86% of the Company's net sales were attributable to U.S. markets, including U.S. territories.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Revenue shrinking — -0.8% YoY. Growth thesis broken unless recovery story develops.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $93.46. At $96.39 the A.R:R is 1.4:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $93.46 (Support Atr Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%). Chart setup: Death cross, below all MAs, RSI 32, MACD bearish. Earnings in 0 days. Wait until post-earnings. Target $103.92 (+7.8%), stop $88.12 (−9.4%), Setup A.R:R 2.2:1. Score 4.7/10, high confidence.
Take-profit target: $103.92 (+9.7% upside). Target $103.92 (+7.8%), stop $88.12 (−9.4%), Setup A.R:R 2.2:1. Stop-loss: $88.12.
Concentration risk — Customer: Walmart (27.0%); Concentration risk — Geographic: U.S. markets (86.0%); Thin upside margin: 7.8%.
Clorox Company (The) trades at a P/E of 15.5 (forward 14.1). TrendMatrix value score: 6.7/10. Verdict: Buy (Wait for Entry).
27 analysts cover CLX with a consensus score of 2.8/5. Average price target: $115.
What does Clorox Company (The) do?Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately...
Clorox is a multinational consumer products company with fiscal year 2025 net sales of 7.1 billion and approximately 7,600 employees, marketing brands including Clorox, Pine-Sol, Glad, Kingsford, Hidden Valley, Brita, and Burt Bees across approximately 100 markets. Over 80% of sales are from brands holding the No. 1 or No. 2 market-share position.