SharkNinja has delivered a perfect 4-for-4 earnings beat streak with an average surprise of 11.8%, backed by an excellent 29% return on equity and wide economic moat, but the stock trades above analyst consensus targets with negative asymmetry — making the quality case compelling while the current entry point is not.
Thesis pillars
- Wide Moat High Return On Equity→Stable
- Best In Class Peer Margins→Stable
- Perfect Four Quarter Beat Streak→Stable
- +1 more pillar — see the Why tab for full reasoning
SharkNinja, Inc. (SN) Stock Analysis
Breakout setup
Consumer Cyclical · Furnishings, Fixtures & Appliances
Sell if holding. Analyst target reached at $151.47 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.7% away).
SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally, spanning Cleaning, Cooking and Beverage, Food Preparation, and Home Environment product categories. Revenue comes from selling products through omni-channel... Read more
Sell if holding. Analyst target reached at $151.47 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.7% away). Chart setup: Golden cross, above all MAs, RSI 70, MACD bullish. Score 5.3/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 41d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About SharkNinja, Inc.
About SharkNinja, Inc.
SharkNinja built two household appliance brands — Shark, the #1 floorcare and vacuum brand in the United States, and Ninja, the best-selling small kitchen appliance brand in the U.S. — across 36 sub-categories. Advertising expenses totaled $632.9 million in 2025, representing 9.9% of net sales, while the company employed approximately 4,143 people across 13 countries as of December 31, 2025. The UK business generated $964 million in 2025 net sales after SharkNinja shifted to a direct operational model there in 2014.
SharkNinja earns revenue from selling products through omni-channel retail and direct-to-consumer channels across 38 markets, achieving a gross margin of 49.0% in 2025. All products are manufactured by third-party suppliers, primarily based in China, with additional capacity across Vietnam, Malaysia, Thailand, Indonesia, and Cambodia. Most products are dual-sourced, and the company requires suppliers to possess flexibility to modify purchase orders provided production has not yet commenced, with orders typically placed only 30 days in advance of the cargo ready date. SharkNinja maintains 8 3PL distribution centers in the United States, 3 in Canada, 2 in Mexico, and 11 in Europe. There are no long-term manufacturing contracts on which SharkNinja is substantially dependent. The company also has supply agreements with JS Global and certain affiliates for sourcing services, where operational flexibility to modify terms is limited.
Show full overview
SharkNinja licenses the Shark and Ninja brand names to JS Global and certain affiliates for use in certain markets, with the 10-K acknowledging that any dispute with JS Global could be complex, expensive, and time-consuming. If JS Global or its affiliates fail to comply with SharkNinja's quality standards or breach supply agreements, the 10-K states this could materially and adversely affect the brands and results of operations. Separately, the 10-K identifies negative reviews and information spread through social media as able to 'rapidly and severely diminish consumer confidence,' adding a brand-perception risk layer on top of the supplier quality exposure.
See also: Consumer Cyclical · Furnishings, Fixtures & Appliances
From SharkNinja, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-07-06Recent Developments — SharkNinja, Inc.
Latest news
- NEWS SharkNinja (SN) Projected to Post Quarterly Earnings on Wednesday - MarketBeat — MarketBeat neutral
- NEWS SharkNinja, Inc. (SN) Earnings Expected to Grow: What to Know Ahead of Next Week's Release - Yahoo Finance — Yahoo Finance positive
- NEWS Kitchen Device Maker SharkNinja Brews Q1 Beat, Eyes Buy Points. - Investor's Business Daily — Investor's Business Daily positive
- NEWS Wall Street bulls look optimistic about SharkNinja, Inc. (SN): Should you buy? - MSN — MSN positive
- NEWS SharkNinja, Inc. 2026 Q1 - Results - Earnings Call Presentation (NYSE:SN) 2026-05-06 - Seeking Alpha — Seeking Alpha neutral
Generated 2026-07-06T05:40:27Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSuppliersuppliers primarily based in China10-K Item 1: 'These suppliers are responsible for the assembly of our products and are primarily based in China'
- MEDIUMSupplierJS Global10-K Item 1A: 'We have also entered into various supply agreements with JS Global ... If JS Global or its affiliates fails to provide the supply and sourcing services ... could materially and adversely affect our brands'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $151.47 — A.R:R is negative (-0.8) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (1.7% away). Chart setup: Golden cross, above all MAs, RSI 70, MACD bullish. Prior stop was $140.87. Score 5.3/10, moderate confidence.
Take-profit target: $150.95 (-0.3% upside). Prior stop was $140.87. Stop-loss: $140.87.
Analyst target reached - limited upside remaining; Near 52-week high (1.7% away).
SharkNinja, Inc. trades at a P/E of 30.6 (forward 21.4). TrendMatrix value score: 4.3/10. Verdict: Sell.
22 analysts cover SN with a consensus score of 4.3/5. Average price target: $153.
What does SharkNinja, Inc. do?SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally,...
SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally, spanning Cleaning, Cooking and Beverage, Food Preparation, and Home Environment product categories. Revenue comes from selling products through omni-channel retail and direct-to-consumer channels; the UK business alone generated $964 million in 2025 with a company-wide gross margin of 49.0%.