SharkNinja has delivered a perfect 4-for-4 earnings beat streak with an average surprise of 11.8%, backed by an excellent 29% return on equity and wide economic moat, but the stock trades above analyst consensus targets with negative asymmetry — making the quality case compelling while the current entry point is not.
Thesis pillars
- Wide Moat High Return On Equity→Stable
- Best In Class Peer Margins↑Improving
- Perfect Four Quarter Beat Streak↑Improving
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Mar 2, 2026· older than 90 days
SharkNinja, Inc. (SN) Stock Analysis
Consumer Cyclical · Furnishings, Fixtures & Appliances
Sell if holding. Analyst target reached at $219.25 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.4% away).
SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally, spanning Cleaning, Cooking and Beverage, Food Preparation, and Home Environment product categories. Revenue comes from selling products through omni-channel... Read more
Sell if holding. Analyst target reached at $219.25 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.6/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.80, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
About SharkNinja, Inc.
About SharkNinja, Inc.
SharkNinja built two household appliance brands — Shark, the #1 floorcare and vacuum brand in the United States, and Ninja, the best-selling small kitchen appliance brand in the U.S. — across 36 sub-categories. Advertising expenses totaled $632.9 million in 2025, representing 9.9% of net sales, while the company employed approximately 4,143 people across 13 countries as of December 31, 2025. The UK business generated $964 million in 2025 net sales after SharkNinja shifted to a direct operational model there in 2014.
SharkNinja earns revenue from selling products through omni-channel retail and direct-to-consumer channels across 38 markets, achieving a gross margin of 49.0% in 2025. All products are manufactured by third-party suppliers, primarily based in China, with additional capacity across Vietnam, Malaysia, Thailand, Indonesia, and Cambodia. Most products are dual-sourced, and the company requires suppliers to possess flexibility to modify purchase orders provided production has not yet commenced, with orders typically placed only 30 days in advance of the cargo ready date. SharkNinja maintains 8 3PL distribution centers in the United States, 3 in Canada, 2 in Mexico, and 11 in Europe. There are no long-term manufacturing contracts on which SharkNinja is substantially dependent. The company also has supply agreements with JS Global and certain affiliates for sourcing services, where operational flexibility to modify terms is limited.
Show full overview
SharkNinja licenses the Shark and Ninja brand names to JS Global and certain affiliates for use in certain markets, with the 10-K acknowledging that any dispute with JS Global could be complex, expensive, and time-consuming. If JS Global or its affiliates fail to comply with SharkNinja's quality standards or breach supply agreements, the 10-K states this could materially and adversely affect the brands and results of operations. Separately, the 10-K identifies negative reviews and information spread through social media as able to 'rapidly and severely diminish consumer confidence,' adding a brand-perception risk layer on top of the supplier quality exposure.
See also: Consumer Cyclical · Furnishings, Fixtures & Appliances
From SharkNinja, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated Oct 28, 2026Recent Developments — SharkNinja, Inc.
Latest news
- NEWS SharkNinja, Inc. (SN) Earnings Expected to Grow: Should You Buy? - Yahoo Finance — Yahoo Finance Oct 28, 2026 positive
- NEWS SharkNinja Beats June-Quarter Views Amid Hot Device Sales - Investor's Business Daily — Investor's Business Daily Aug 5, 2026 positive
- NEWS SharkNinja Beats Q2 Views Amid Hot Device Sales - Investor's Business Daily — Investor's Business Daily Aug 5, 2026 positive
- NEWS SharkNinja, Inc. (SN) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates - Yahoo Finance — Yahoo Finance Aug 5, 2026 positive
- NEWS SharkNinja, Inc. (SN) Q2 Earnings and Revenues Top Estimates - Yahoo Finance — Yahoo Finance Aug 5, 2026 positive
Latest item Oct 28, 2026 · Generated 2026-11-05T11:49:11Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSuppliersuppliers primarily based in China10-K Item 1: 'These suppliers are responsible for the assembly of our products and are primarily based in China'
- MEDIUMSupplierJS Global10-K Item 1A: 'We have also entered into various supply agreements with JS Global ... If JS Global or its affiliates fails to provide the supply and sourcing services ... could materially and adversely affect our brands'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
2 floor-breakers
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $219.25 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.4% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $203.90. Score 5.6/10, moderate confidence.
Analyst target $189.71 reached (−13.5% from $219.25); no take-profit level is published. Prior stop was $203.90. Stop-loss: $203.90.
Analyst target reached - limited upside remaining; Near 52-week high (2.4% away); Sector modifier (Consumer Cyclical): -1.5.
SharkNinja, Inc. trades at a P/E of 36.8 (forward 28.6). TrendMatrix value score: 3.6/10. Verdict: Sell.
22 analysts rate SN, with a consensus score of 4.3/5. 13 analysts publish price targets averaging $218.
What does SharkNinja, Inc. do?SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally,...
SharkNinja designs and sells small household appliances under the Shark and Ninja brands across 38 markets globally, spanning Cleaning, Cooking and Beverage, Food Preparation, and Home Environment product categories. Revenue comes from selling products through omni-channel retail and direct-to-consumer channels; the UK business alone generated $964 million in 2025 with a company-wide gross margin of 49.0%.