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SNSharkNinja, Inc.Hold5.3·$148.92-1.68%
SN · Why this verdict

Why SharkNinja (SN) is rated HOLD

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictHOLD
Overall score5.3/10
ConfidenceMEDIUM
MacroNEUTRAL

Thesis pillars

SharkNinja earns a 29% return on equity, carries wide economic moat designation, and achieves a Piotroski F-Score of 8/9, reflecting a high-quality business with durable competitive advantages in consumer appliances.

Stable
Quality breakdown
Expectation
Return on equity remains above 20% over the next 12 months, confirming the moat is generating sustained excess returns.

CounterFree cash flow conversion is only 31% of net income, which is a red flag suggesting reported earnings significantly overstate the actual cash being generated.

SharkNinja ranks best-in-class on margins and top-quartile on return on equity relative to peers in the furnishings and appliances sector, suggesting a structural competitive advantage rather than a cyclical profit surge.

Stable
Peer-rank breakdown
Expectation
The company maintains or improves its sector-leading margin position over the next 12 months, with operating margins staying above current peers.

CounterThe volume of goods sold is falling on a distribution basis (falling on-balance volume), which may foreshadow weakening sell-through as consumer spending normalizes.

SharkNinja has beaten earnings estimates in all 4 of the last 4 quarters, with an average positive surprise of 11.8% and a peak quarterly surprise of 21.9%, reflecting a consistent pattern of beating and raising expectations.

Stable
Earnings
Expectation
The company extends its beat streak through at least 2 more consecutive quarters, maintaining average surprises above 5%.

CounterA perfect beat streak can create an expectation trap where any inline result disappoints the market, and the stock already trades above its near-term resistance target of $136.71.

The stock trades above its analyst consensus target of $136.71 with negative 2.3% upside, meaning investors entering at current prices face a negative expected return relative to consensus fair value estimates.

Stable
Bear case
Expectation
Analyst targets are revised upward above $160 over the next 12 months, restoring a positive reward-to-risk profile of at least 1.5x.

CounterA cluster of 4 recent analyst upgrades in news activity suggests the analyst community may be in the process of revising estimates higher, which would quickly restore upside from current levels.

TrendMatrix Research · core thesis

Engine thesis — one sentence

SharkNinja has delivered a perfect 4-for-4 earnings beat streak with an average surprise of 11.8%, backed by an excellent 29% return on equity and wide economic moat, but the stock trades above analyst consensus targets with negative asymmetry — making the quality case compelling while the current entry point is not.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Per-dimension breakdown

Value

4.3/10data confidence 100%
ComponentSub-score
P/E4.3
P/S8.1
EV/EBITDA0.1
Fwd P/E6.0
PEG4.0
Analyst target3.0
  • Forward P/E: 21.4x
  • PEG: 2.46

Quality

6.8/10data confidence 100%
ComponentSub-score
ROE9.8
ROA8.6
Gross margin5.8
Op margin4.7
Net margin5.3
Current ratio8.1
FCF quality2.4
Moat7.5
Piotroski F8.9
  • Excellent ROE: 29%
  • Earnings quality RED FLAG: 31% FCF/NI
  • Wide economic moat
  • Compounder quality: strong returns + growth

Growth

4.5/10data confidence 67%
ComponentSub-score
Rev growth6.4
EPS growth2.5

Momentum

5.4/10data confidence 100%
ComponentSub-score
RSI5.0
MACD10.0
OBV1.0
MA position9.0
Volume1.8
  • Volume distribution (falling OBV)
  • Above 200-day MA

Sentiment

7.5/10data confidence 100%
ComponentSub-score
LLM sentiment8.5
Analyst rating8.4
Price target5.4
  • LLM news sentiment: +0.70 (n=1)

Insider

3.3/10data confidence 75%
ComponentSub-score
materiality3.0
insider conviction2.0
holder change5.0
  • Notable insider selling — $29,551,830 (0.138% of mkt cap)

Peer rank

6.0/10data confidence 80%
ComponentSub-score
value rank1.7
quality rank8.8
growth rank8.5
  • Superior ROE vs peers
  • Best-in-class margins

Technical

4.5/10data confidence 100%
ComponentSub-score
bollinger2.2
support resistance1.4
52w position9.3
gap5.0

Risk (lower is worse)

4.6/10data confidence 100%
ComponentSub-score
short interest2.8
days to cover7.3
volatility3.2
put call0.0
implied vol4.0
beta6.3
debt equity8.8
  • Elevated put/call: 30.68
  • Concentration risks: 2 MED (10-K Item 1A)

Catalyst

6.7/10data confidence 100%
ComponentSub-score
erm5.0
earnings history10.0
earnings timing5.0
surprise avg8.4
news activity5.0
  • Perfect beat streak: 4Q

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING).

Engine technical detail
verdict_path: L4:PATH_F_SELL|L3:NEWS_MOD=+2
Passed (7)
  • MOMENTUM:5.4>=4.5
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_BOOST:ANALYST:0.70
  • EARNINGS_PROXIMITY:39d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (1)
  • ASYMMETRY:-0.7=NEGATIVE
Warning (1)
  • MOMENTUM:5.4<5.5 (soft — BUY_NOW allowed but watch)
Reward-to-Risk
-0.72
Upside
-10.7%
Downside
15.0%
Sizing output
AVOID

SetupBreakout Golden cross, above all MAs, RSI 69, MACD bullish

EdgeNo clear edge No clear edge identified

SuitabilityModerate Balanced profile

Investment implication

The F-path SELL output reflects an overall score of 5.3 below the 5.4 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Sentiment at 7.5) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( ASYMMETRY:-0.7=NEGATIVE) reinforce the read. Current asymmetry R:R is -0.72 — supplementary context, not the trigger for this path.

The strongest dimensions are Sentiment at 7.5, Quality at 6.8, and Catalyst at 6.7; the weakest are Insider at 3.3, Value at 4.3, and Technical at 4.5. The V9 engine flagged 1 failed gate with 1 warning, producing an asymmetric reward-to-risk of -0.72 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Perfect Four Quarter Beat Streak

    Trip ifEPS surprise falls below 0% in at least 2 of the next 4 quarters, breaking the established beat streak pattern.

  • P2Wide Moat High Return On Equity

    Trip ifReturn on equity drops below 20% in any reported fiscal year, indicating the economic moat is weakening.

  • P3Best In Class Peer Margins

    Trip ifOperating margin declines to below 10% for 2 consecutive quarters, signaling the competitive margin advantage is eroding.

  • P4Analyst Target Reached Negative Asymmetry

    Trip ifAnalyst consensus price target rises above $155, restoring at least 15% upside from the current price of $133.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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