Rush Enterprises Class A has delivered four consecutive earnings beats with strong momentum and excellent free cash flow conversion at 139% of net income, but declining revenue of negative 9%, supplier concentration risk from PACCAR/Peterbilt dependence, and only 1.6% upside to the analyst target leave limited room for upside from current prices.
Thesis pillars
- Four Quarter Earnings Beat Streak→Stable
- Paccar Peterbilt Supplier Concentration→Stable
- Strong Free Cash Flow Conversion→Stable
- +1 more pillar — see the Why tab for full reasoning
Rush Enterprises, Inc. (RUSHA) Stock Analysis
Breakout setup · Catalyst-Driven edge
Consumer Cyclical · Auto & Truck Dealerships
Sell if holding. Analyst target reached at $74.31 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: PACCAR/Peterbilt.
Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from Peterbilt, International, and six other OEMs alongside aftermarket parts, service, leasing, and financing. New commercial vehicle sales drove $4,139.8 million... Read more
Sell if holding. Analyst target reached at $74.31 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: PACCAR/Peterbilt. Chart setup: Golden cross, above all MAs, RSI 64, MACD bullish. Score 4.6/10, moderate confidence.
Passes 5/7 gates (positive momentum, clean insider activity, earnings proximity 23d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
About Rush Enterprises, Inc.
About Rush Enterprises, Inc.
Rush Enterprises posted $4,139.8 million in new commercial vehicle sales and $2,523.0 million in Aftermarket Products and Services revenues for 2025 — totaling approximately $7.4 billion — across its 126 Rush Truck Centers in 23 states and Ontario, Canada. New Class 8 heavy-duty trucks alone generated $2,425.5 million (32.6% of revenues). The company employed 7,355 people in the United States and 582 in Canada as of December 31, 2025.
Rush Enterprises earns revenues across five lines: new commercial vehicle sales (55.7%), aftermarket parts and service (33.9%), vehicle leasing and rental through PacLease and Idealease franchises (5.0%), used vehicles (4.9%), and finance and insurance products (0.3%). The Aftermarket division — comprising parts sales, service and collision repair, mobile technicians, and full-service maintenance contracts on 3,733 vehicles as of year-end — generated 63.7% of gross profit on roughly one-third of revenues, providing a structural buffer against the new-truck demand cycles that periodically compress commercial vehicle volumes. The company sells vehicles from at least eight OEMs including Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Blue Arc, and leases 9,988 vehicles across 55 Rush Truck Leasing locations in 21 states. Fleet customers represent a significant revenue base, and Rush's geographic breadth enables absorption of multi-unit trade-ins that smaller regional dealers cannot manage.
Show full overview
Rush Enterprises' new commercial vehicle revenues, which represented 55.7% of 2025 sales, are sensitive to fleet operators' capital expenditure cycles. The company reported a backlog of approximately $1,109.6 million in new commercial vehicle orders as of December 31, 2025, but the 10-K notes that recently enacted 25% tariffs on certain medium- and heavy-duty commercial vehicles could trigger cancellations if tariff pass-through materially raises end prices. Because Rush does not manufacture vehicles, tariff pass-through to customers is largely determined by OEM pricing decisions outside the company's direct control. The Aftermarket segment's lower cyclicality — generating 63.7% of gross profit on 33.9% of revenues in 2025 — and recurring full-service maintenance contracts on 3,733 vehicles as of year-end partially offset this exposure.
See also: Consumer Cyclical · Auto & Truck Dealerships
From Rush Enterprises, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-07-06Recent Developments — Rush Enterprises, Inc.
Latest news
- NEWS Rush Enterprises Reveals Dual Listing on Nasdaq Texas Exchange Effective On July 1, 2026 — benzinga Jun 30, 2026 neutral
- NEWS Stephens & Co. Reiterates Overweight on Rush Enterprises, Maintains $85 Price Target — benzinga May 19, 2026 positive
- NEWS Stephens & Co. Maintains Overweight on Rush Enterprises, Raises Price Target to $85 — benzinga Apr 30, 2026 positive
- NEWS Transcript: Rush Enterprises Q1 2026 Earnings Conference Call — benzinga Apr 29, 2026 neutral
- NEWS UBS Maintains Neutral on Rush Enterprises, Raises Price Target to $78 — benzinga Apr 29, 2026 neutral
Generated 2026-07-06T17:32:24Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierPACCAR/Peterbilt10-K Item 1A: 'the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts'
- MEDIUMSupplierInternational Motors10-K Item 1A: 'a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and parts purchased from International Motors'
Material Events(8-K, last 90d)
- 2026-03-19Item 5.02MEDIUMCOO Jason Wilder resigned effective March 18, 2026, to pursue other opportunities. No disagreement with company operations cited. Former COO Michael J. McRoberts, now Senior Advisor and Board member, will assist with COO duties during transition; no permanent successor named at time of filing.SEC filing →
- 2026-03-24Item 5.02LOWJody Pollard appointed COO effective March 23, 2026. Internal promotion from SVP–Truck and Aftermarket Sales (since March 2021); 27-year company veteran. Compensation review pending by Compensation Committee.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
3 floor-breakers
Revenue shrinking — -9.0% YoY. Growth thesis broken unless recovery story develops.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $74.31 — A.R:R is negative (-0.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: PACCAR/Peterbilt. Chart setup: Golden cross, above all MAs, RSI 64, MACD bullish. Prior stop was $69.82. Score 4.6/10, moderate confidence.
Take-profit target: $73.42 (-1.3% upside). Prior stop was $69.82. Stop-loss: $69.82.
Concentration risk — Supplier: PACCAR/Peterbilt; Analyst target reached - limited upside remaining; Near 52-week high (3.4% away).
Rush Enterprises, Inc. trades at a P/E of 22.1 (forward 16.1). TrendMatrix value score: 5.9/10. Verdict: Sell.
12 analysts cover RUSHA with a consensus score of 4.3/5. Average price target: $84.
What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from...
Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from Peterbilt, International, and six other OEMs alongside aftermarket parts, service, leasing, and financing. New commercial vehicle sales drove $4,139.8 million (55.7%) of total 2025 revenues; Aftermarket Products contributed $2,523.0 million (33.9%) and 63.7% of gross profit. The company's national network enables absorption of fleet-scale multi-unit trade-ins and redistribution across the dealership network — a scale advantage over regional operators.