Rush Enterprises Class A has delivered four consecutive earnings beats with strong momentum and excellent free cash flow conversion at 139% of net income, but declining revenue of negative 9%, supplier concentration risk from PACCAR/Peterbilt dependence, and only 1.6% upside to the analyst target leave limited room for upside from current prices.
Thesis pillars
- Four Quarter Earnings Beat Streak↓Deteriorating
- Paccar Peterbilt Supplier Concentration↑Improving
- Strong Free Cash Flow Conversion→Stable
- +1 more pillar — see the Why tab for full reasoning
Rush Enterprises, Inc. (RUSHA) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Auto & Truck Dealerships
Sell if holding. Engine safety override at $44.90: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10 and A.R:R 2.2:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Below-average business quality; Negative price momentum.
Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from Peterbilt, International, and six other OEMs alongside aftermarket parts, service, leasing, and financing. New commercial vehicle sales drove $4,139.8 million... Read more
Sell if holding. Engine safety override at $44.90: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10 and A.R:R 2.2:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Below-average business quality; Negative price momentum. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.8/10, moderate confidence.
Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: moderate.
About Rush Enterprises, Inc.
About Rush Enterprises, Inc.
Rush Enterprises posted $4,139.8 million in new commercial vehicle sales and $2,523.0 million in Aftermarket Products and Services revenues for 2025 — totaling approximately $7.4 billion — across its 126 Rush Truck Centers in 23 states and Ontario, Canada. New Class 8 heavy-duty trucks alone generated $2,425.5 million (32.6% of revenues). The company employed 7,355 people in the United States and 582 in Canada as of December 31, 2025.
Rush Enterprises earns revenues across five lines: new commercial vehicle sales (55.7%), aftermarket parts and service (33.9%), vehicle leasing and rental through PacLease and Idealease franchises (5.0%), used vehicles (4.9%), and finance and insurance products (0.3%). The Aftermarket division — comprising parts sales, service and collision repair, mobile technicians, and full-service maintenance contracts on 3,733 vehicles as of year-end — generated 63.7% of gross profit on roughly one-third of revenues, providing a structural buffer against the new-truck demand cycles that periodically compress commercial vehicle volumes. The company sells vehicles from at least eight OEMs including Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Blue Arc, and leases 9,988 vehicles across 55 Rush Truck Leasing locations in 21 states. Fleet customers represent a significant revenue base, and Rush's geographic breadth enables absorption of multi-unit trade-ins that smaller regional dealers cannot manage.
Show full overview
Rush Enterprises' new commercial vehicle revenues, which represented 55.7% of 2025 sales, are sensitive to fleet operators' capital expenditure cycles. The company reported a backlog of approximately $1,109.6 million in new commercial vehicle orders as of December 31, 2025, but the 10-K notes that recently enacted 25% tariffs on certain medium- and heavy-duty commercial vehicles could trigger cancellations if tariff pass-through materially raises end prices. Because Rush does not manufacture vehicles, tariff pass-through to customers is largely determined by OEM pricing decisions outside the company's direct control. The Aftermarket segment's lower cyclicality — generating 63.7% of gross profit on 33.9% of revenues in 2025 — and recurring full-service maintenance contracts on 3,733 vehicles as of year-end partially offset this exposure.
See also: Consumer Cyclical · Auto & Truck Dealerships
From Rush Enterprises, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-10-15Recent Developments — Rush Enterprises, Inc.
Latest news
- NEWS Rush Enterprises (RUSHA) Expected to Release Quarterly Earnings on Tuesday - MarketBeat — MarketBeat neutral
- NEWS Rush Enterprises forms joint venture in refrigerated services - TipRanks — TipRanks positive
- NEWS Harspring Capital Management LLC Sells 45,000 Shares of Rush Enterprises, Inc. $RUSHA - MarketBeat — MarketBeat neutral
- NEWS Bank of New York Mellon Corp Sells 13,704 Shares of Rush Enterprises, Inc. $RUSHA - MarketBeat — MarketBeat neutral
- NEWS Fifth Third Bancorp Increases Stock Position in Rush Enterprises, Inc. $RUSHA - MarketBeat — MarketBeat positive
Generated 2026-10-15T23:42:07Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierPACCAR/Peterbilt10-K Item 1A: 'the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts'
- MEDIUMSupplierInternational Motors10-K Item 1A: 'a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and parts purchased from International Motors'
Material Events(8-K, last 90d)
- 2026-03-19Item 5.02MEDIUMCOO Jason Wilder resigned effective March 18, 2026, to pursue other opportunities. No disagreement with company operations cited. Former COO Michael J. McRoberts, now Senior Advisor and Board member, will assist with COO duties during transition; no permanent successor named at time of filing.SEC filing →
- 2026-03-24Item 5.02LOWJody Pollard appointed COO effective March 23, 2026. Internal promotion from SVP–Truck and Aftermarket Sales (since March 2021); 27-year company veteran. Compensation review pending by Compensation Committee.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers
Revenue shrinking — -1.6% YoY. Growth thesis broken unless recovery story develops.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $44.90: Quality below floor (3.9 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10 and A.R:R 2.2:1 is above the 1.5:1 BUY gate. Specifically: High short interest: 11%; Below-average business quality; Negative price momentum. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $42.60. Score 4.8/10, moderate confidence.
Take-profit target: $50.01 (+11.4% upside). Prior stop was $42.60. Stop-loss: $42.60.
Concentration risk — Supplier: PACCAR/Peterbilt; Quality below floor (3.9 < 4.0); Value-trap signals (2/5): Margin compression (op margin -9.4%), Material insider selling (32 sells, 0.32% of cap).
Rush Enterprises, Inc. trades at a P/E of 19.8 (forward 14.3). TrendMatrix value score: 7.2/10. Verdict: Sell.
12 analysts cover RUSHA with a consensus score of 4.3/5. Average price target: $59.
What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from...
Rush Enterprises operates 126 Rush Truck Centers in 23 states and Ontario, Canada, selling commercial vehicles from Peterbilt, International, and six other OEMs alongside aftermarket parts, service, leasing, and financing. New commercial vehicle sales drove $4,139.8 million (55.7%) of total 2025 revenues; Aftermarket Products contributed $2,523.0 million (33.9%) and 63.7% of gross profit. The company's national network enables absorption of fleet-scale multi-unit trade-ins and redistribution across the dealership network — a scale advantage over regional operators.