Rush Enterprises, Inc. (RUSHA) Stock Analysis
Range Bound setup
Consumer Cyclical · Auto & Truck Dealerships
Sell if holding. Analyst target reached at $72.20 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Peterbilt and PACCAR.
Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus Canada, primarily selling Peterbilt and International trucks alongside aftermarket parts, service, financing, and leasing. Revenue is driven by new and used... Read more
Sell if holding. Analyst target reached at $72.20 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Peterbilt and PACCAR. Chart setup: RSI 53 mid-range, Bollinger mid-band. Score 5.1/10, moderate confidence.
Passes 5/7 gates (clean insider activity, no SEC red flags, news boost analyst 0.60, earnings proximity 90d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierPeterbilt and PACCAR10-K Item 1A: 'During 2025, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts.'
- MEDIUMSupplierInternational Motors10-K Item 1A: 'During 2025, a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and parts purchased from International Motors.'
Material Events(8-K, last 90d)
- 2026-03-24Item 5.02LOWJody Pollard appointed COO of Rush Enterprises effective March 23, 2026, promoted from SVP Truck and Aftermarket Sales. No departure announced simultaneously.SEC filing →
- 2026-03-19Item 5.02MEDIUMJason Wilder resigned as COO of Rush Enterprises on March 18, 2026 to pursue other opportunities. No permanent successor named at filing; McRoberts (former COO, Senior Advisor) to assist during transition. No disagreement cited.SEC filing →
- 2026-03-05Item 5.02LOWRush Enterprises Compensation Committee approved 2025 cash bonuses and 2026 stock option grants for named executive officers including CEO Rusty Rush ($3.5M bonus) and CFO Steven Keller. Routine compensatory arrangement.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $72.20 — A.R:R is negative (-0.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Supplier: Peterbilt and PACCAR. Chart setup: RSI 53 mid-range, Bollinger mid-band. Prior stop was $67.64. Score 5.1/10, moderate confidence.
Take-profit target: $75.45 (+4.5% upside). Prior stop was $67.64. Stop-loss: $67.64.
Concentration risk — Supplier: Peterbilt and PACCAR; Analyst target reached - limited upside remaining; Negative momentum.
Rush Enterprises, Inc. trades at a P/E of 21.7 (forward 15.9). TrendMatrix value score: 7.2/10. Verdict: Sell.
11 analysts cover RUSHA with a consensus score of 4.3/5. Average price target: $82.
What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus...
Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus Canada, primarily selling Peterbilt and International trucks alongside aftermarket parts, service, financing, and leasing. Revenue is driven by new and used commercial vehicle sales and the higher-margin aftermarket services business.