Planet Fitness, Inc. (PLNT) Stock Analysis
Temp Headwind edge
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $50.60, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Negative momentum.
Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs (2,604 franchisee-owned) in all 50 U.S. states and internationally serving approximately 20.8 million members. Revenue of $1.3 billion in 2025 comes from... Read more
Hold if already holding. Not a fresh buy at $50.60, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. News gate: 1 distinct critical events (1 MATERIAL_RISK articles) Score 6.3/10, moderate confidence.
Passes 6/9 gates (favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 51d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.
Recent developments
updated 2026-06-15Recent Developments — Planet Fitness, Inc.
Latest news
- NEWS TD Cowen Issues Pessimistic Forecast for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- NEWS PLNT Maintained by TD Cowen -- Price Target Lowered to $90 - GuruFocus — GuruFocus neutral
- NEWS PLNT Maintained by RBC Capital -- Price Target Lowered to $85.00 - GuruFocus — GuruFocus negative
- NEWS Royal Bank Of Canada Has Lowered Expectations for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- NEWS Planet Fitness (NYSE:PLNT) Reaches New 52-Week Low - Here's What Happened - MarketBeat — MarketBeat negative
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-03-09Item 5.02MEDIUMJay Stasz, CFO, departed effective March 9, 2026; no reason cited. Tom Fitzgerald appointed interim CFO effective March 9, 2026 under 6-month employment agreement at $250,000/month. Permanent CFO search initiated with executive search firm.SEC filing →
- 2026-03-16Item 5.02LOWBoard expanded from 9 to 10 members. Harmit Singh (EVP & CFO of Levi Strauss & Co.) appointed as independent director effective March 16, 2026. No successor named for any departing officer.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $50.60, but acceptable to hold if already in. Reasons: Earnings estimates trending DOWN; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. News gate: 1 distinct critical events (1 MATERIAL_RISK articles) Target $59.98 (+18.5%), stop $47.69 (−6.1%), A.R:R 2.4:1. Score 6.3/10, moderate confidence.
Take-profit target: $59.98 (+19.6% upside). Target $59.98 (+18.5%), stop $47.69 (−6.1%), A.R:R 2.4:1. Stop-loss: $47.69.
Earnings estimates trending DOWN; Negative momentum; Below 200-MA, MA slope -8.8%/30d (confirmed downtrend).
Planet Fitness, Inc. trades at a P/E of 18.4 (forward 14.1). TrendMatrix value score: 7.4/10. Verdict: Hold.
27 analysts cover PLNT with a consensus score of 4.0/5. Average price target: $67.
What does Planet Fitness, Inc. do?Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs...
Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs (2,604 franchisee-owned) in all 50 U.S. states and internationally serving approximately 20.8 million members. Revenue of $1.3 billion in 2025 comes from royalties, equipment sales to franchisees, and corporate-owned club membership dues.