Planet Fitness is a high-quality fitness chain with a perfect 9-out-of-9 Piotroski F-Score and a perfect 4-for-4 earnings beat streak trading at a PEG of 0.86, but is currently in a confirmed technical downtrend with its 200-day moving average declining at 8.8% per month and falling analyst estimates.
Thesis pillars
- Quality And Margins Leadership→Stable
- Perfect Earnings Execution→Stable
- Valuation Growth Discount→Stable
- +1 more pillar — see the Why tab for full reasoning
Planet Fitness, Inc. (PLNT) Stock Analysis
Recovery setup · Catalyst-Driven edge
Consumer Cyclical · Leisure
Wait for pullback to $52.27. Weak momentum; also recent C-suite change — blocks BUY_NOW at $53.48. Engine's entry $52.27 (Buy At Market Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -8.6%/30d (confirmed downtrend).
Planet Fitness franchises and operates fitness clubs at $15 per month for new standard members, with 2,896 locations (2,604 franchisee-owned, 292 corporate-owned) across all 50 U.S. states, Puerto Rico, and five countries including Canada and Spain. The company generated $1.3... Read more
Wait for pullback to $52.27. Weak momentum; also recent C-suite change — blocks BUY_NOW at $53.48. Engine's entry $52.27 (Buy At Market Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -8.6%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 55. Growth is outpacing valuation and the technical setup has confirmed a breakout above resistance (PEG 0.92, quality 7.7/10, growth 7.7/10). (held at prior verdict — engine reading is near the momentum/RSI threshold; will commit on clearer signal). Score 6.7/10, moderate confidence.
Passes 8/12 gates (positive momentum, favorable risk/reward ratio, clean insider activity, positive momentum, news boost analyst 0.70, semi cycle peak clear, materials cycle peak clear, sector concentration cap sector=consumer cyclical 2/10 self excluded). Suitability: speculative.
About Planet Fitness, Inc.
About Planet Fitness, Inc.
Planet Fitness ended 2025 with 2,896 fitness clubs — 2,604 franchisee-owned and 292 corporate-owned — in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain, serving 20.8 million members. The company recorded $1.3 billion in revenue and $5.3 billion in system-wide sales for 2025, with franchisee clubs contributing $4.7 billion of system-wide sales. PF Black Card penetration reached 66.5% of the member base as of December 31, 2025, at $24.99 per month for new members.
Planet Fitness generates the majority of revenue through franchise royalties at a 6.7% average rate in 2025, moving toward the current standard rate of 7% as approximately 63% of clubs had reached that rate by December 31, 2025. Corporate-owned clubs contributed $552.2 million in system-wide sales and a Segment Adjusted EBITDA margin of 37.8%; clubs open more than 12 months averaged $2.0 million in annual unit volumes and four-wall Adjusted EBITDA margins of approximately 42.7%. Franchisees are contractually obligated to purchase Planet Fitness-branded equipment from the company or required vendors and to replace it every five to nine years, creating a recurring equipment revenue stream. Over 90% of both corporate-owned club and franchise revenues consisted of recurring streams in 2025, including royalties, monthly dues, and annual fees. The National Advertising Fund, together with local advertising requirements, drove over $360 million in combined advertising spending in 2025 across 86 franchisee groups.
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Planet Fitness membership starts at $15 per month for the Classic Card — significantly below the 2024 industry average of $69 per month — which may provide some pricing insulation when consumer discretionary spending contracts. However, the 10-K notes that a portion of the member base does not regularly use clubs and may be more likely to cancel in economic downturns, and that increased prevalence of weight-loss medications may reduce demand for fitness centers if consumers perceive them as a substitute for exercise. The company also carries lease obligations with initial terms typically of 10 to 12 years, concentrating fixed costs across a long horizon.
See also: Consumer Cyclical · Leisure
From Planet Fitness, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-07-26Recent Developments — Planet Fitness, Inc.
Latest news
- NEWS TD Cowen Issues Pessimistic Forecast for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- NEWS PLNT Maintained by TD Cowen -- Price Target Lowered to $90 - GuruFocus — GuruFocus neutral
- NEWS PLNT Maintained by RBC Capital -- Price Target Lowered to $85.00 - GuruFocus — GuruFocus negative
- NEWS Royal Bank Of Canada Has Lowered Expectations for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- NEWS Planet Fitness (NYSE:PLNT) Reaches New 52-Week Low - Here's What Happened - MarketBeat — MarketBeat negative
Generated 2026-07-26T08:02:05Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-03-16Item 5.02LOWPlanet Fitness appointed Harmit Singh as director effective March 16, 2026, expanding the Board from nine to ten members. Singh is EVP and CFO/Growth Officer of Levi Strauss & Co. No officer departure cited.SEC filing →
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $52.27. Weak momentum; also recent C-suite change — blocks BUY_NOW at $53.48. Engine's entry $52.27 (Buy At Market Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Below 200-MA, MA slope -8.6%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 55. Growth is outpacing valuation and the technical setup has confirmed a breakout above resistance (PEG 0.92, quality 7.7/10, growth 7.7/10). (held at prior verdict — engine reading is near the momentum/RSI threshold; will commit on clearer signal). Target $59.88 (+12.0%), stop $48.79 (−9.6%), A.R:R 1.8:1. Score 6.7/10, moderate confidence.
Take-profit target: $59.88 (+12.0% upside). Target $59.88 (+12.0%), stop $48.79 (−9.6%), A.R:R 1.8:1. Stop-loss: $48.79.
Below 200-MA, MA slope -8.6%/30d (confirmed downtrend).
Planet Fitness, Inc. trades at a P/E of 19.3 (forward 14.9). TrendMatrix value score: 6.9/10. Verdict: Buy (Wait for Entry).
26 analysts cover PLNT with a consensus score of 3.9/5. Average price target: $67.
What does Planet Fitness, Inc. do?Planet Fitness franchises and operates fitness clubs at $15 per month for new standard members, with 2,896 locations...
Planet Fitness franchises and operates fitness clubs at $15 per month for new standard members, with 2,896 locations (2,604 franchisee-owned, 292 corporate-owned) across all 50 U.S. states, Puerto Rico, and five countries including Canada and Spain. The company generated $1.3 billion in revenue and $5.3 billion in system-wide sales in 2025, earning income from franchise royalties at a 6.7% average rate and equipment sales to franchisees.