Planet Fitness, Inc. (PLNT) Stock Analysis
Falling Knife setup · Temp Headwind edge
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $65.04, but acceptable to hold if already in. Reasons: Earnings in 7 days (event risk); Negative momentum.
Planet Fitness is one of the largest franchisors and operators of fitness centers globally, with 2,896 clubs (2,604 franchisee-owned, 292 corporate-owned) and approximately 20.8 million members as of end of 2025. It recorded $1.3 billion in revenues and $5.3 billion in... Read more
Hold if already holding. Not a fresh buy at $65.04, but acceptable to hold if already in. Reasons: Earnings in 7 days (event risk); Negative momentum. Chart setup: Death cross, below all MAs, RSI 32, MACD bearish. Maintain position. Not compelling to add more. Score 6.1/10, moderate confidence.
Passes 5/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news boost analyst 0.40, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA) and earnings proximity 7d<=7d. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSupplierlimited number of suppliers10-K Item 1A: 'Our dependence on a limited number of suppliers for equipment and certain products and services could result in disruptions to our business'
Material Events(8-K, last 90d)
- 2026-03-16Item 5.02LOWHarmit Singh (EVP & CFO at Levi Strauss) appointed to Planet Fitness Board effective March 16, 2026. Board size increased from nine to ten members. No disagreement cited.SEC filing →
- 2026-03-09Item 5.02MEDIUMJay Stasz departed as CFO effective March 9, 2026. Tom Fitzgerald appointed interim CFO same date. Company initiated search for permanent CFO with executive search firm. No disagreement cited.SEC filing →
- 2026-02-09Item 5.02LOWStephen Beard (Chairman and CEO of Covista Inc.) appointed to Planet Fitness Board effective February 9, 2026. Board size increased from eight to nine members. No disagreement cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
1 floor-breaker·1 ceiling hit
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $65.04, but acceptable to hold if already in. Reasons: Earnings in 7 days (event risk); Negative momentum. Chart setup: Death cross, below all MAs, RSI 32, MACD bearish. Maintain position. Not compelling to add more. Target $97.55 (+50.0%), stop $61.51 (−5.7%), A.R:R 7.5:1. Score 6.1/10, moderate confidence.
Take-profit target: $97.55 (+50.8% upside). Target $97.55 (+50.0%), stop $61.51 (−5.7%), A.R:R 7.5:1. Stop-loss: $61.51.
Earnings in 7 days (event risk); Negative momentum; Below 200-MA, MA slope -5.1%/30d (confirmed downtrend).
Planet Fitness, Inc. trades at a P/E of 24.5 (forward 15.9). TrendMatrix value score: 6.9/10. Verdict: Hold.
26 analysts cover PLNT with a consensus score of 4.2/5. Average price target: $108.
What does Planet Fitness, Inc. do?Planet Fitness is one of the largest franchisors and operators of fitness centers globally, with 2,896 clubs (2,604...
Planet Fitness is one of the largest franchisors and operators of fitness centers globally, with 2,896 clubs (2,604 franchisee-owned, 292 corporate-owned) and approximately 20.8 million members as of end of 2025. It recorded $1.3 billion in revenues and $5.3 billion in system-wide sales in 2025, generating royalty revenue from franchisee-owned clubs and direct revenue from corporate clubs.