Planet Fitness, Inc. (PLNT) Stock Analysis
Consumer Cyclical · Leisure
Wait for pullback to $43.59. Weak momentum; also below 200-day MA (death cross) — blocks BUY_NOW at $50.43. Engine's entry $43.59 (Default 5pct Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -7.1%/30d (confirmed downtrend).
Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs (2,604 franchisee-owned) in all 50 U.S. states and internationally serving approximately 20.8 million members. Revenue of $1.3 billion in 2025 comes from... Read more
Wait for pullback to $43.59. Weak momentum; also below 200-day MA (death cross) — blocks BUY_NOW at $50.43. Engine's entry $43.59 (Default 5pct Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -7.1%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.94, quality 7.7/10, growth 7.7/10). Score 6.5/10, moderate confidence.
Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 77d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.
Recent Developments — Planet Fitness, Inc.
Latest news
- TD Cowen Issues Pessimistic Forecast for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- PLNT Maintained by TD Cowen -- Price Target Lowered to $90 - GuruFocus — GuruFocus neutral
- PLNT Maintained by RBC Capital -- Price Target Lowered to $85.00 - GuruFocus — GuruFocus negative
- Royal Bank Of Canada Has Lowered Expectations for Planet Fitness (NYSE:PLNT) Stock Price - MarketBeat — MarketBeat negative
- Planet Fitness (NYSE:PLNT) Reaches New 52-Week Low - Here's What Happened - MarketBeat — MarketBeat negative
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-03-09Item 5.02MEDIUMJay Stasz, CFO, departed effective March 9, 2026; no reason cited. Tom Fitzgerald appointed interim CFO effective March 9, 2026 under 6-month employment agreement at $250,000/month. Permanent CFO search initiated with executive search firm.SEC filing →
- 2026-03-16Item 5.02LOWBoard expanded from 9 to 10 members. Harmit Singh (EVP & CFO of Levi Strauss & Co.) appointed as independent director effective March 16, 2026. No successor named for any departing officer.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
10 dimensions · all in-band
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Earnings
Verdict History
Frequently Asked Questions
Wait for pullback to $43.59. Weak momentum; also below 200-day MA (death cross) — blocks BUY_NOW at $50.43. Engine's entry $43.59 (Default 5pct Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risks: Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -7.1%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Growth is cheap relative to earnings, but the chart hasn't confirmed yet (PEG 0.94, quality 7.7/10, growth 7.7/10). Target $62.55 (+24.0%), stop $34.59 (−45.8%), Setup A.R:R 4.2:1. Score 6.5/10, moderate confidence.
Take-profit target: $62.55 (+29.7% upside). Target $62.55 (+24.0%), stop $34.59 (−45.8%), Setup A.R:R 4.2:1. Stop-loss: $34.59.
Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -7.1%/30d (confirmed downtrend).
Planet Fitness, Inc. trades at a P/E of 18.6 (forward 14.3). TrendMatrix value score: 7.3/10. Verdict: Buy (Wait for Entry).
26 analysts cover PLNT with a consensus score of 4.2/5. Average price target: $70.
What does Planet Fitness, Inc. do?Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs...
Planet Fitness is one of the largest fitness center franchisors and operators globally by members, with 2,896 clubs (2,604 franchisee-owned) in all 50 U.S. states and internationally serving approximately 20.8 million members. Revenue of $1.3 billion in 2025 comes from royalties, equipment sales to franchisees, and corporate-owned club membership dues.