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Amer Sports, Inc. (AS) Stock Analysis

Range Bound setup

SellModerate Confidence

Consumer Cyclical · Leisure

Sell if holding. Multiple concerning factors at $34.84: Below 200-MA, MA slope -1.2%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5.

Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments:... Read more

$34.84+26.4% A.UpsideScore 6.3/10#3 of 12 Leisure
QualityF-score9 / 9FCF yield2.32%
Stop $32.40Target $44.03(analyst − 10%)A.R:R 2.8:1
Analyst target$48.92+40.4%23 analysts
$44.03our TP
$34.84price
$48.92mean
$60

Sell if holding. Multiple concerning factors at $34.84: Below 200-MA, MA slope -1.2%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 49 mid-range, Bollinger mid-band. Score 6.3/10, moderate confidence.

Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news boost analyst 0.70, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Suitability: moderate.

Recent Developments — Amer Sports, Inc.

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
Strong growth profile
Wide economic moat
Analyst upside: 26%
Risks
Sector modifier (Consumer Cyclical): -1.5
Below 200-MA, MA slope -1.2%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)41.8
P/E (Fwd)22.6
Mkt Cap$19.7B
EV/EBITDA18.4
Profit Mgn6.5%
ROE7.9%
Rev Growth32.1%
Beta
DividendNone
Rating analysts30

Quality Signals

Piotroski F9/9MoatWide

Options Flow

P/C6.60bearish
IV53%elevated
Max Pain$23-35.4% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesDeath cross (50MA < 200MA)Momentum 5.8>=5.5A.R:R 2.8 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.70EARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Moderate
RSI
49 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $32.58Resistance $37.37

Price Targets

$32
$44
A.Upside+26.4%
A.R:R2.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Analyst Consensus

Analysts30
Consensus4.2/5
Avg Target$49

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-05-19 (nulld)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is AS stock a buy right now?

Sell if holding. Multiple concerning factors at $34.84: Below 200-MA, MA slope -1.2%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 49 mid-range, Bollinger mid-band. Prior stop was $32.40. Score 6.3/10, moderate confidence.

What is the AS stock price target?

Take-profit target: $44.03 (+26.4% upside). Prior stop was $32.40. Stop-loss: $32.40.

What are the risks of investing in AS?

Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -1.2%/30d (confirmed downtrend).

Is AS overvalued or undervalued?

Amer Sports, Inc. trades at a P/E of 41.8 (forward 22.6). TrendMatrix value score: 6.2/10. Verdict: Sell.

What do analysts say about AS?

30 analysts cover AS with a consensus score of 4.2/5. Average price target: $49.

What does Amer Sports, Inc. do?Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and...

Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.

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