Amer Sports is a wide-moat growth leader (32% YoY growth, forward P/E 17.8x) trading 44.5% below its $42.52 analyst target, but it sits in a confirmed downtrend with a high-beta, cyclical consumer profile.
Thesis pillars
- Industry Growth Leader→Stable
- Wide Moat Quality→Stable
- Attractive Forward Valuation↓Deteriorating
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Nov 1, 2026
Amer Sports, Inc. (AS) Stock Analysis
Recovery setup · Catalyst-Driven edge
Consumer Cyclical · Leisure
Sell if holding. Multiple concerning factors at $30.49: Below 200-MA, MA slope -4.1%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5.
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments:... Read more
Sell if holding. Multiple concerning factors at $30.49: Below 200-MA, MA slope -4.1%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 62. Score 7.0/10, moderate confidence.
Passes 7/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
Recent developments
No fresh coverage since Oct 14, 2026
Recent Developments — Amer Sports, Inc.
Latest news
- NEWS Jefferies Buy Call Might Change The Case For Investing In Amer Sports (AS) - Simply Wall Street — Simply Wall Street Oct 14, 2026 neutral
- NEWS Is Jefferies’ Focus on Salomon and Arc'teryx Reframing Amer Sports’ (AS) Core Brand-Led Narrative? - Yahoo Finance — Yahoo Finance Oct 14, 2026 neutral
- NEWS Amer Sports Q2 Earnings: Salomon Carried With 37% Segment Growth - TIKR.com — TIKR.com Aug 19, 2026 positive
- NEWS Amer Sports Shares Up After Strong 2Q Performance, Raises 2026 Guidance - Yahoo Finance — Yahoo Finance Aug 18, 2026 positive
- NEWS US Stock Market Today: S&P 500 Futures Stall As Traders Eye Inflation Signals - uk.finance.yahoo.com — uk.finance.yahoo.com Aug 12, 2026 neutral
Latest item Oct 14, 2026 · Generated 2026-11-04T11:29:27Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $30.49: Below 200-MA, MA slope -4.1%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 62. Prior stop was $28.65. Score 7.0/10, moderate confidence.
Analyst target: $42.52 (+39.4% upside). Prior stop was $28.65. Stop-loss: $28.65.
Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.1%/30d (confirmed downtrend).
Amer Sports, Inc. trades at a P/E of 32.1 (forward 18.5). TrendMatrix value score: 7.3/10. Verdict: Sell.
33 analysts rate AS, with a consensus score of 4.2/5. 26 analysts publish price targets averaging $47.
What does Amer Sports, Inc. do?Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and...
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.