A wide economic moat, a perfect Piotroski F-Score of 9 out of 9, 32% revenue growth, and a risk/reward of roughly 2.7-to-1 with 25% upside to the analyst target define a high-quality growth setup; the primary near-term caveat is a technical death cross that, while showing early signs of recovery with MACD improving and RSI stabilizing at 44, has not yet fully confirmed the reversal.
Thesis pillars
- Wide Moat Quality Franchise→Stable
- Strong Growth Beat Streak↑Improving
- Favorable Risk Reward Upside→Stable
- +1 more pillar — see the Why tab for full reasoning
Amer Sports, Inc. (AS) Stock Analysis
Consumer Cyclical · Leisure
Sell if holding. Multiple concerning factors at $27.55: Below 200-MA, MA slope -1.7%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5.
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments:... Read more
Sell if holding. Multiple concerning factors at $27.55: Below 200-MA, MA slope -1.7%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.9/10, moderate confidence.
Passes 8/10 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 52d clear, semi cycle peak clear, materials cycle peak clear). Fails on death cross (50MA < 200MA). Suitability: aggressive.
Recent developments
updated 2026-09-25Recent Developments — Amer Sports, Inc.
Latest news
- NEWS Amer Sports Inc (AS) Risk Assessment: Volatility, Financial Risk & Investment Risk - TradingKey — TradingKey neutral
- NEWS Amer Sports Inc (AS) Technical Analysis: Support, Resistance, Indicators & Moving Averages - TradingKey — TradingKey neutral
- NEWS On time, every time: Amer Sports secures reliability with Maersk - Maersk — Maersk positive
- NEWS On time, every time: how Amer Sports found certainty with Maersk Delivery Guarantee - Maersk — Maersk positive
- NEWS How Amer Sports improved delivery reliability - Maersk — Maersk positive
Generated 2026-09-25T20:52:02Z.
Upcoming dated catalysts
Thesis
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Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $27.55: Below 200-MA, MA slope -1.7%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $25.63. Score 6.9/10, moderate confidence.
Take-profit target: $42.89 (+55.7% upside). Prior stop was $25.63. Stop-loss: $25.63.
Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -1.7%/30d (confirmed downtrend).
Amer Sports, Inc. trades at a P/E of 27.9 (forward 16.3). TrendMatrix value score: 7.7/10. Verdict: Sell.
29 analysts cover AS with a consensus score of 4.2/5. Average price target: $48.
What does Amer Sports, Inc. do?Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and...
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.