YETI Holdings is a wide-moat consumer brand with a perfect Piotroski F-Score of 9 out of 9 and a 3-of-4 earnings beat record, but the stock has exceeded analyst price targets with negative asymmetry of negative 0.49 and high geographic concentration in the United States at 79%, leaving limited upside at current prices near $50.
Thesis pillars
- Wide Moat Compounder Quality→Stable
- Us Concentration Geographic Risk↑Improving
- Target Exceeded Negative Asymmetry↑Improving
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 27, 2026· older than 90 days
YETI Holdings, Inc. (YETI) Stock Analysis
Recovery setup
Consumer Cyclical · Leisure
Sell if holding. Analyst target reached at $48.33 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States (79.0%).
YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and equipment (40%), and other — sold globally through DTC (60% of sales) and wholesale (40%) channels. No single customer accounted for 10% or more of gross sales in... Read more
Sell if holding. Analyst target reached at $48.33 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States (79.0%). Chart setup: Death cross but MACD improving, RSI 70. Score 6.7/10, moderate confidence.
Passes 6/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 6d<=7d. Suitability: aggressive.
About YETI Holdings, Inc.
About YETI Holdings, Inc.
YETI's DTC channel accounted for 60% of fiscal 2025 net sales — up from 59% in 2024 — while the wholesale channel represented 40%, reaching approximately 5,300 retail partners worldwide as of January 3, 2026. Drinkware represented 58% of 2025 net sales and Coolers & Equipment 40%. Approximately 79% of 2025 net sales came from the United States, with Canada, Australia, the United Kingdom, and Japan comprising the remaining 21%.
YETI earns through two channels: DTC (the company's own websites, YETI Authorized on Amazon Marketplace, and retail stores) and wholesale (through partners including Dick's Sporting Goods, REI, Academy Sports + Outdoors, Bass Pro Shops, and Ace Hardware). Pricing is premium and maintained through supply discipline; the company sells primarily through one-step distribution and requires partners to comply with pricing policies. All products are manufactured by third-party contract manufacturers — primarily in China, Thailand, Malaysia, Vietnam, the Philippines, Mexico, and Poland — with YETI owning the molds and tooling. Primary raw materials include polyethylene, polyurethane foam, stainless-steel, and polyester fabric, described in the 10-K as available from multiple vendors. Competitors in Coolers include Igloo, Coleman, Stanley, and SharkNinja; in Drinkware, HydroFlask, Stanley, Owala, and HydroJug. No single customer represented 10% or more of gross sales in 2025.
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YETI places production orders before receiving firm customer orders, exposing the company to inventory write-downs if demand misses forecasts. The 10-K identifies tariff-driven cost increases on goods imported from China, Thailand, and Vietnam as compounding variables alongside seasonal weather effects and consumer confidence shifts. Excess inventory, the filing specifies, could force sales at 'discounted prices or in less preferred distribution channels,' undermining the premium positioning that supports the company's pricing strategy. With 60% of 2025 net sales in the DTC channel, any demand shortfall in the direct segment translates more directly into margin pressure than in a heavily franchised model.
See also: Consumer Cyclical · Leisure
From YETI Holdings, Inc.'s most recent 10-K filing, extracted June 16, 2026.
Recent developments
updated Oct 28, 2026Recent Developments — YETI Holdings, Inc.
Latest news
- NEWS The Yeti ASR Lunch Ride: Do Meatier Tires & A Longer Fork Make Sense? - Pinkbike — Pinkbike Oct 28, 2026 neutral
- NEWS Piper Sandler Maintains YETI Holdings(YETI.US) With Buy Rating, Maintains Target Price $58 - Moomoo — Moomoo Oct 28, 2026 neutral
- NEWS CCORF Maintains YETI Holdings(YETI.US) With Hold Rating, Maintains Target Price $46 - Moomoo — Moomoo Oct 21, 2026 neutral
- NEWS YETI Holdings, Inc. Tokenized Stock (Coinbase) price today, YETIc to USD live price, marketcap and chart - CoinMarketCap — CoinMarketCap Oct 21, 2026 neutral
- NEWS Why YETI Holdings (YETI) Is Back In The Spotlight - Simply Wall Street — Simply Wall Street Oct 14, 2026 neutral
Latest item Oct 28, 2026 · Generated 2026-11-05T11:29:02Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicUnited States79%10-K Item 1: 'Our net sales in the United States accounted for approximately 79% of our net sales for 2025'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $48.33 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: United States (79.0%). Chart setup: Death cross but MACD improving, RSI 70. Prior stop was $45.27. Score 6.7/10, moderate confidence.
Analyst target: $48.83 (+1.0% upside). Prior stop was $45.27. Stop-loss: $45.27.
Concentration risk — Geographic: United States (79.0%); Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5.
YETI Holdings, Inc. trades at a P/E of 21.2 (forward 14.4). TrendMatrix value score: 7.2/10. Verdict: Sell.
24 analysts rate YETI, with a consensus score of 4.0/5. 16 analysts publish price targets averaging $54.
What does YETI Holdings, Inc. do?YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and...
YETI Holdings designs and distributes premium outdoor products — drinkware (58% of 2025 net sales), coolers and equipment (40%), and other — sold globally through DTC (60% of sales) and wholesale (40%) channels. No single customer accounted for 10% or more of gross sales in 2025; approximately 79% of net sales came from the United States.