YETI Holdings, Inc. (YETI) Stock Analysis
Momentum Cont setup
Consumer Cyclical · Leisure
Hold if already holding. Not a fresh buy at $41.89, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Concentration risk — Product: Drinkware (58.0%).
YETI designs and sells premium outdoor products—coolers, drinkware, bags, and apparel—globally through DTC (60% of net sales) and wholesale (40%) channels. In 2025, Drinkware represented 58% of net sales and the U.S. accounted for approximately 79% of net sales; no single... Read more
Hold if already holding. Not a fresh buy at $41.89, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Concentration risk — Product: Drinkware (58.0%). Chart setup: Trend continuation, RSI 59, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 6.5/10, moderate confidence.
Passes 8/9 gates (positive momentum, clean insider activity, no SEC red flags, news boost earnings 0.60, news boost analyst 0.40, earnings proximity 79d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent Developments — YETI Holdings, Inc.
Latest news
- Yeti Completely Streamlined the Lunch Box, and It’s a Game-Changer for Travelers and Commuters - Food & Wine — Food & Wine positive
- YETI and JLL Shares Are Falling, What You Need To Know - StockStory — StockStory negative
- YETI Holdings, Inc. (NYSE:YETI) Given Consensus Recommendation of "Moderate Buy" by Analysts - MarketBeat — MarketBeat positive
- A Look at YETI Holdings Inc (YETI) After 6.3% Gain -- GF Value $47.49 vs Price $39.19 - GuruFocus — GuruFocus positive
- YETI Holdings Inc stock (US98584B1035): Why international expansion is suddenly worth a closer look - AD HOC NEWS — AD HOC NEWS positive
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicUnited States79%10-K Item 1: 'Our net sales in the United States accounted for approximately 79% of our net sales for 2025'
- HIGHProductDrinkware58%10-K Item 1: 'In 2025, net sales of Coolers & Equipment, Drinkware, and Other represented 40%, 58%, and 2% of net sales, respectively.'
Material Events(8-K, last 90d)
- 2026-02-19Item 5.02LOWScott Bomar appointed as SVP, Chief Financial Officer and Treasurer effective February 23, 2026, joining from The Home Depot. Also serves as principal accounting officer. Compensation includes $725K base salary and equity grants. No predecessor CFO departure mentioned in filing.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $41.89, but acceptable to hold if already in. Reasons: Concentration risk — Geographic: United States (79.0%); Concentration risk — Product: Drinkware (58.0%). Chart setup: Trend continuation, RSI 59, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $45.84 (+9.4%), stop $38.96 (−7.5%), A.R:R 0.9:1. Score 6.5/10, moderate confidence.
Take-profit target: $45.84 (+9.4% upside). Target $45.84 (+9.4%), stop $38.96 (−7.5%), A.R:R 0.9:1. Stop-loss: $38.96.
Concentration risk — Geographic: United States (79.0%); Concentration risk — Product: Drinkware (58.0%); Thin upside margin: 9.4%.
YETI Holdings, Inc. trades at a P/E of 21.7 (forward 12.9). TrendMatrix value score: 7.5/10. Verdict: Hold.
23 analysts cover YETI with a consensus score of 4.0/5. Average price target: $51.
What does YETI Holdings, Inc. do?YETI designs and sells premium outdoor products—coolers, drinkware, bags, and apparel—globally through DTC (60% of net...
YETI designs and sells premium outdoor products—coolers, drinkware, bags, and apparel—globally through DTC (60% of net sales) and wholesale (40%) channels. In 2025, Drinkware represented 58% of net sales and the U.S. accounted for approximately 79% of net sales; no single retailer exceeded 10% of gross sales.