Hasbro has beaten earnings estimates in each of the four most recent quarters at an average positive surprise of roughly 40%, holds 19.7% upside to the analyst consensus target with a reward-to-risk ratio of approximately 4.5-to-1, and generates positive free cash flow despite a GAAP net loss — though high leverage of 5.7 times equity and a dividend that may not be supported by current cash flows represent the key structural risks to the thesis.
Thesis pillars
- Perfect Earnings Beat Streak↓Deteriorating
- Fcf Positive Despite Gaap Loss→Stable
- Material Upside To Analyst Target↑Improving
- +1 more pillar — see the Why tab for full reasoning
Hasbro, Inc. (HAS) Stock Analysis
Consumer Cyclical · Leisure
Sell if holding. At $91.35, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 5.3): -1.5; Thin upside margin: 3.9%.
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five... Read more
Sell if holding. At $91.35, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 5.3): -1.5; Thin upside margin: 3.9%. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.6/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 77d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-08-06Recent Developments — Hasbro, Inc.
Latest news
- NEWS Gina Goetter Sells 11,000 Shares of Hasbro (NASDAQ:HAS) Stock - MarketBeat — MarketBeat negative
- NEWS Walmart vs. Costco: Which Retail Stock Has the Stronger Edge? - Yahoo Finance — Yahoo Finance neutral
- NEWS First Trust Advisors LP Decreases Stock Holdings in Hasbro, Inc. $HAS - MarketBeat — MarketBeat neutral
- NEWS Amazon Stock Has Stumbled in 2026. Prime Day Could Change the Story. - Yahoo Finance — Yahoo Finance neutral
- NEWS Hasbro Is So Much More Than Just A Toy Company (NASDAQ:HAS) - Seeking Alpha — Seeking Alpha positive
Generated 2026-08-09T07:42:10Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomertop five customers35%10-K Item 1: 'net revenues from our top five customers accounted for approximately 35% of our consolidated global net revenues'
- LOWCustomerAmazon.com11%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- LOWCustomerWal-Mart9.0%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- MEDIUMGeographicChina manufacturers10-K Item 1A: 'a substantial but decreasing number of which are in China'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $91.35, A.R:R 0.3:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 5.3): -1.5; Thin upside margin: 3.9%. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $85.19. Score 6.6/10, moderate confidence.
Take-profit target: $95.08 (+3.9% upside). Prior stop was $85.19. Stop-loss: $85.19.
Thin upside margin: 3.9%; Leverage penalty (D/E 5.3): -1.5.
Hasbro, Inc. trades at a P/E of 16.3 (forward 14.0). TrendMatrix value score: 6.4/10. Verdict: Sell.
20 analysts cover HAS with a consensus score of 4.2/5. Average price target: $109.
What does Hasbro, Inc. do?Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and...
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five customers accounted for approximately 35% of consolidated global net revenues.