Hasbro has beaten earnings estimates in each of the four most recent quarters at an average positive surprise of roughly 40%, holds 19.7% upside to the analyst consensus target with a reward-to-risk ratio of approximately 4.5-to-1, and generates positive free cash flow despite a GAAP net loss — though high leverage of 5.7 times equity and a dividend that may not be supported by current cash flows represent the key structural risks to the thesis.
Thesis pillars
- Perfect Earnings Beat Streak→Stable
- Fcf Positive Despite Gaap Loss→Stable
- Material Upside To Analyst Target↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 25, 2026
Hasbro, Inc. (HAS) Stock Analysis
Consumer Cyclical · Leisure
Sell if holding. Analyst target reached at $118.33 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away).
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five... Read more
Sell if holding. Analyst target reached at $118.33 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 6.3/10, high confidence.
Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 104d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-10-28Recent Developments — Hasbro, Inc.
Latest news
- NEWS Amazon Stock Has 46% Upside. Muse and Dots Threats Are ‘Overstated.’ - Barron's — Barron's positive
- NEWS GE Aerospace Stock Has Fallen 18% Since Its August 6 Record. Here’s What Its CFM56 Retirement Data Means for 2027 - Yaho — Yahoo Finance negative
- NEWS Gina Goetter Sells 11,000 Shares of Hasbro (NASDAQ:HAS) Stock - MarketBeat — MarketBeat negative
- NEWS Walmart vs. Costco: Which Retail Stock Has the Stronger Edge? - Yahoo Finance — Yahoo Finance neutral
- NEWS First Trust Advisors LP Decreases Stock Holdings in Hasbro, Inc. $HAS - MarketBeat — MarketBeat neutral
Generated 2026-10-28T11:33:55Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomertop five customers35%10-K Item 1: 'net revenues from our top five customers accounted for approximately 35% of our consolidated global net revenues'
- LOWCustomerAmazon.com11%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- LOWCustomerWal-Mart9.0%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- MEDIUMGeographicChina manufacturers10-K Item 1A: 'a substantial but decreasing number of which are in China'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $118.33 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.8% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $111.47. Score 6.3/10, high confidence.
Analyst target $102.46 reached (−13.4% from $118.33); no take-profit level is published. Prior stop was $111.47. Stop-loss: $111.47.
Analyst target reached - limited upside remaining; Near 52-week high (0.8% away); Sector modifier (Consumer Cyclical): -1.5.
Hasbro, Inc. trades at a P/E of 17.6 (forward 17.2). TrendMatrix value score: 5.6/10. Verdict: Sell.
20 analysts cover HAS with a consensus score of 4.2/5. Average price target: $118.
What does Hasbro, Inc. do?Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and...
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five customers accounted for approximately 35% of consolidated global net revenues.