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HASHasbro, Inc.Sell6.3·$91.03
SellHigh Confidence
Investment thesis

Hasbro has beaten earnings estimates in each of the four most recent quarters at an average positive surprise of roughly 40%, holds 19.7% upside to the analyst consensus target with a reward-to-risk ratio of approximately 4.5-to-1, and generates positive free cash flow despite a GAAP net loss — though high leverage of 5.7 times equity and a dividend that may not be supported by current cash flows represent the key structural risks to the thesis.

Thesis pillars

  • Perfect Earnings Beat Streak→Stable
  • Fcf Positive Despite Gaap Loss→Stable
  • Material Upside To Analyst Target→Stable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Hasbro, Inc. (HAS) Stock Analysis

Catalyst-Driven edge

SellVALUE-TRAP 2/5GrowthQualityHigh Confidence

Consumer Cyclical · Leisure

Sell if holding. At $91.03, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 5.7%; Sector modifier (Consumer Cyclical): -1.5.

Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five... Read more

$91.03+5.7% A.UpsideScore 6.3/10#3 of 14 Leisure
QualityF-score8 / 9FCF yield5.36%
IncomeYield3.08%(5y avg 3.85%)Payout50.09%sustainable
Stop $86.29Target $96.24(analyst − 13%)A.R:R 0.9:1
Analyst target$110.62+21.5%13 analysts
$96.24our TP
$91.03price
$110.62mean
$120

Sell if holding. At $91.03, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 5.7%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.3/10, high confidence.

Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-07
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Oct 20, 202613d to earnings· next earnings call

Thesis

Rewards
V7 flight-to-quality bonus: +0.5 (Q=8.1 in RISK_OFF)
Strong earnings beat streak (4/4)
High-quality business
Risks
Thin upside margin: 5.7%
Sector modifier (Consumer Cyclical): -1.5
Leverage penalty (D/E 5.3): -1.5

Key Metrics

P/E (TTM)16.3
P/E (Fwd)14.0
Mkt Cap$12.8B
EV/EBITDA11.8
Profit Mgn16.0%
ROE159.6%
Rev Growth16.2%
Beta0.44
Dividend3.08%
Rating analysts20

Quality Signals

Piotroski F8/9MoatWideCompounder✓

Options Flow

P/C0.53bullish
IV46%normal

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomertop five customers35%
    10-K Item 1: 'net revenues from our top five customers accounted for approximately 35% of our consolidated global net revenues'
  • LOWCustomerAmazon.com11%
    10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
  • LOWCustomerWal-Mart9.0%
    10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
  • MEDIUMGeographicChina manufacturers
    10-K Item 1A: 'a substantial but decreasing number of which are in China'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R 0.9 < 1.5@spotEARNINGS PROXIMITY 13d<=14d (soft)Momentum 7.1>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
56 · Neutral
↑ 20D MA↓ 50D MA↑ 200D MAGOLDEN CROSSSupport $85.37Resistance $93.03

Price Targets

$86
$96
A.Upside+5.7%
A.R:R0.9:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! asymmetry at 0.9 (below the engine's 1.5 threshold)@spot

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-10-20 (13d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is HAS stock a buy right now?

Sell if holding. At $91.03, A.R:R 0.9:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 5.7%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $86.29. Score 6.3/10, high confidence.

What is the HAS stock price target?

Take-profit target: $96.24 (+5.7% upside). Prior stop was $86.29. Stop-loss: $86.29.

What are the risks of investing in HAS?

Thin upside margin: 5.7%; Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 5.3): -1.5.

Is HAS overvalued or undervalued?

Hasbro, Inc. trades at a P/E of 16.3 (forward 14.0). TrendMatrix value score: 6.6/10. Verdict: Sell.

What do analysts say about HAS?

20 analysts cover HAS with a consensus score of 4.2/5. Average price target: $111.

What does Hasbro, Inc. do?Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and...

Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five customers accounted for approximately 35% of consolidated global net revenues.

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