Marriott Vacations Worldwide Co (VAC) Stock Analysis
Consumer Cyclical · Resorts & Casinos
Sell if holding. Analyst target reached at $95.22 — A.R:R is negative (-1.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%).
Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner families, plus the Interval International exchange network of 3,200+ affiliated resorts with 1.5M members. Revenue of ~$5.0B in 2025 is 95% from the Vacation Ownership... Read more
Sell if holding. Analyst target reached at $95.22 — A.R:R is negative (-1.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.4/10, high confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 51d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About Marriott Vacations Worldwide Co
About Marriott Vacations Worldwide Co
Marriott Vacations Worldwide generated $5,018 million in total segment revenue for 2025: the Vacation Ownership segment contributed $4,805 million across 120 resorts and roughly 700,000 owner families globally, while the Exchange & Third-Party Management segment contributed $213 million through the Interval International network's 3,200+ affiliated resorts and 1.5 million members. Vacation Ownership revenue included $1,464 million in VOI sales, $633 million in resort management fees, $615 million in rentals, $360 million in financing income, and $1,733 million in cost reimbursements. Approximately 70% of 2025 VOI sales came from existing owners, who carry lower sales and marketing costs than first-time buyers.
Marriott Vacations Worldwide earns revenue from five sources within Vacation Ownership: VOI sales at branded resorts (the most capital-intensive stream), resort management fees from owners' associations, rental income from units held for exchange or sale, financing income on notes receivable originated at purchase — with the company financing more than half of VOI sales through developer-originated notes — and cost reimbursements from associations. The company licenses brand marks from Marriott International under an agreement expiring in 2095 and from Hyatt under an agreement expiring in 2093; these licenses provide access to Marriott Bonvoy's approximately 271 million members and the World of Hyatt's approximately 63 million members, which serve as the primary channel-efficiency driver for VOI sales. The exchange segment generates higher-margin recurring fees but has seen moderated demand over the past five years. Interval International's principal competitor is RCI, LLC, a subsidiary of Travel + Leisure Co., which has more affiliated resorts than Interval International.
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Consumer discretionary spending risk is the most direct demand-side exposure for Marriott Vacations Worldwide: a substantial amount of VOI sales activity occurs on-site at resorts, making resort visit volume a key revenue driver. The company finances more than half of VOI sales through developer-originated notes receivable; if consumer delinquency rates rise, performance covenants in the company's vacation ownership ABS programs could restrict cash flow until portfolio quality improves. The 10-K also notes that rapid governmental policy changes — including modifications to visa processing, border controls, and trade policies — could negatively impact consumer willingness to travel to the company's resort destinations. Matthew Avril became permanent CEO on February 16, 2026, after serving as interim CEO since November 2025; Michael Flaskey joined as President and COO on the same date.
See also: Consumer Cyclical · Resorts & Casinos
From Marriott Vacations Worldwide Co's most recent 10-K filing, extracted June 10, 2026.
Recent developments
updated 2026-06-15Recent Developments — Marriott Vacations Worldwide Co
Latest news
- NEWS Will Marriott Vacations Worldwide (VAC) beat estimates again in its next earnings report? - MSN — MSN positive
- NEWS Will Marriott Vacations Worldwide (VAC) Beat Estimates Again in Its Next Earnings Report? - Yahoo Finance — Yahoo Finance positive
- NEWS Short Interest in Marriott Vacations Worldwide Corporation (NYSE:VAC) Decreases By 21.8% - MarketBeat — MarketBeat neutral
- NEWS Marriott Vacations Worldwide (VAC) Projected to Post Quarterly Earnings on Tuesday - MarketBeat — MarketBeat neutral
- NEWS Marriott Vacations downgraded by Morgan Stanley with a new price target - Quantisnow — Quantisnow negative
Generated 2026-06-17T08:26:48Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProductVacation Ownership segment95%10-K Item 1: 'The Vacation Ownership segment represented 95% of our consolidated revenue for 2025'
Material Events(8-K, last 90d)
- 2026-03-06Item 5.02MEDIUMJames H. Hunter IV (EVP, General Counsel and Secretary) resigned at the Company's request, effective March 9, 2026 with employment ending April 1, 2026. Severance of $1.5M (1.5x base salary plus target bonus). No successor named.SEC filing →
- 2026-02-17Item 5.02LOWOn Feb 16, 2026, Matthew E. Avril (interim President/CEO since Nov 2025) was confirmed as CEO, effective immediately. Michael A. Flaskey was also appointed President and Chief Operating Officer effective Feb 16, 2026. No reason cited for prior CEO exit.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Frequently Asked Questions
Sell if holding. Analyst target reached at $95.22 — A.R:R is negative (-1.4) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: Vacation Ownership segment (95.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $88.62. Score 5.4/10, high confidence.
Take-profit target: $95.49 (+0.2% upside). Prior stop was $88.62. Stop-loss: $88.62.
Concentration risk — Product: Vacation Ownership segment (95.0%); Analyst target reached - limited upside remaining; Near 52-week high (-0.7% away).
Marriott Vacations Worldwide Co trades at a P/E of N/A (forward 11.1). TrendMatrix value score: 6.9/10. Verdict: Sell.
15 analysts cover VAC with a consensus score of 3.5/5. Average price target: $87.
What does Marriott Vacations Worldwide Co do?Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner...
Marriott Vacations Worldwide is a leading global vacation ownership company with 120 resorts and ~700,000 owner families, plus the Interval International exchange network of 3,200+ affiliated resorts with 1.5M members. Revenue of ~$5.0B in 2025 is 95% from the Vacation Ownership segment (VOI sales, resort management, rental, financing); Exchange & Third-Party Management provides the remaining 4%.