Brunswick is cheaply valued (forward P/E 12.2x, PEG 0.72) with a perfect four-quarter earnings beat streak and 22.9% upside to the analyst target, but quality scores 2.6/10 with no competitive moat and sole-source supplier exposure.
Thesis pillars
- Weak Business Quality↑Improving
- Perfect Earnings Beat Streak↓Deteriorating
- Attractive Valuation Low Peg↓Deteriorating
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026, based on the 10-K filed Feb 13, 2026
Brunswick Corporation (BC) Stock Analysis
Recovery setup
Consumer Cyclical · Recreational Vehicles
Sell if holding. Multiple concerning factors at $78.89: Analyst target reached - limited upside remaining; Concentration risk — Supplier: sole or limited source components.
Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion, Engine P&A, Navico Group, and Boats—selling through over 20,000 active dealers globally. Propulsion generated $2.2 billion in net sales in 2025 while Boats... Read more
Sell if holding. Multiple concerning factors at $78.89: Analyst target reached - limited upside remaining; Concentration risk — Supplier: sole or limited source components. Chart setup: Death cross but MACD improving, RSI 76. Score 5.4/10, high confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 82d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
About Brunswick Corporation
About Brunswick Corporation
Brunswick Corporation's four marine segments generated net sales of $2.2 billion (Propulsion), $1.5 billion (Boats), $1.2 billion (Engine P&A), and $800 million (Navico Group) in 2025, with international sales of $1.7 billion representing 33% of net revenues. European revenues reached $762 million, followed by Asia-Pacific at $374 million and Rest-of-World at $317 million. The approximately 14,000 employees as of December 31, 2025 supported a product portfolio spanning outboard engines, marine electronics, boat club services, and parts distribution.
Brunswick earns revenue across a vertically integrated marine supply chain: the Propulsion segment sells outboard engines ranging from 2.5 to 600 horsepower to over 900 boat builders and more than 9,000 marine dealers, while the Boat segment procures substantially all of its engines from Propulsion, creating an internal captive-supply relationship. The Boat Group sells through more than 1,300 dealers, with White River Marine Group (a significant customer of Propulsion and Navico Group) and MarineMax (the Boat segment's largest external dealer) as the most concentrated customer relationships. Engine P&A distributes marine parts and accessories through same-day or next-day delivery networks in North America, Europe, and Asia-Pacific. Business Acceleration—including Freedom Boat Club, extended warranty, and Boateka pre-owned—accounted for 14% of Boat segment net sales in 2025, adding a services and subscriptions revenue line alongside the more cyclical OEM channel.
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Brunswick's discretionary-spending exposure is acute: the 10-K notes consumers defer non-essential recreational purchases during economic downturns. Compound tariff pressure from China Section 301 tariffs, Section 232 steel and aluminum duties, and tariffs under the International Emergency Economic Powers Act may weigh on both input costs and international demand if trading partners respond with retaliatory measures on U.S.-origin goods. Some components—including certain engine parts, furniture, upholstery, and boat windshields—are available only from a sole or limited number of suppliers, exposing the company to supply disruption risk that could compound margin pressure.
See also: Consumer Cyclical · Recreational Vehicles
From Brunswick Corporation's most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated Nov 5, 2026Recent Developments — Brunswick Corporation
Latest news
- NEWS Brunswick Corporation Concludes 2026 Fort Lauderdale International Boat Show — fiscal.ai Nov 5, 2026 neutral
- NEWS Brunswick Corporation Earns 10 2026 MarCom Awards — fiscal.ai Nov 3, 2026 positive
- NEWS Citigroup Maintains Buy Rating on Brunswick Corporation — fiscal.ai Nov 2, 2026 neutral
- NEWS Citigroup Maintains Buy on Brunswick, Lowers Price Target to $93 — benzinga Nov 2, 2026 neutral
- NEWS BNP Paribas Maintains Neutral on Brunswick, Lowers Price Target to $79 — benzinga Oct 30, 2026 negative
Latest item Nov 5, 2026 · Generated 2026-11-06T11:53:11Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliersole or limited source components10-K Item 1A: 'some components...are available from a sole supplier or a limited number of suppliers'
- MEDIUMCustomerWhite River Marine Group10-K Item 1A: 'we have important relationships with key customers, including White River Marine Group, LLC for the Propulsion and Navico Group segments'
- MEDIUMCustomerMarineMax10-K Item 1: 'The Boat Group's largest dealer, MarineMax, Inc., is a significant external customer'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Multiple concerning factors at $78.89: Analyst target reached - limited upside remaining; Concentration risk — Supplier: sole or limited source components. Chart setup: Death cross but MACD improving, RSI 76. Prior stop was $73.37. Score 5.4/10, high confidence.
Analyst target: $78.92. Prior stop was $73.37. Stop-loss: $73.37.
Concentration risk — Supplier: sole or limited source components; Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.5).
Brunswick Corporation trades at a P/E of 24.3 (forward 14.6). TrendMatrix value score: 7.1/10. Verdict: Sell.
27 analysts rate BC, with a consensus score of 3.9/5. 16 analysts publish price targets averaging $88.
What does Brunswick Corporation do?Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion,...
Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion, Engine P&A, Navico Group, and Boats—selling through over 20,000 active dealers globally. Propulsion generated $2.2 billion in net sales in 2025 while Boats contributed $1.5 billion; Freedom Boat Club operates approximately 440 locations with over 60,000 memberships.