MasterCraft screens as unusually cheap on a growth-adjusted basis with a perfect 4-quarter earnings beat streak and a bullish technical breakout, though quality sitting right at the engine's floor and a stock price already at its analyst target limit further upside.
Thesis pillars
- Strong Cash Conversion→Stable
- Cheap Growth Adjusted Valuation→Stable
- Earnings Beat Streak→Stable
- +1 more pillar — see the Why tab for full reasoning
MasterCraft Boat Holdings, Inc. (MCFT) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $19.20: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend.
MasterCraft Boat Holdings makes premium ski/wake boats under the MasterCraft brand and pontoon boats under Crest and Balise, selling through independent dealers in the U.S. and abroad. MasterCraft held the number one ski/wake share at 19.2% as of March 2025, and the top ten... Read more
Sell if holding. Engine safety override at $19.20: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.1/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 21d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
About MasterCraft Boat Holdings, Inc.
About MasterCraft Boat Holdings, Inc.
MasterCraft held the number one share of the ski/wake category at 19.2% as of March 2025, while Crest ranked eleventh in aluminum pontoon boats with 3.0%. The company sells three brands (MasterCraft, Crest and Balise) through independent dealers, with the top ten dealers accounting for approximately 34% of fiscal 2025 net sales and international sales at 11.4%. About 700 employees work at plants in Vonore, Tennessee and Owosso, Michigan.
MasterCraft reports two segments. The MasterCraft segment sells premium inboard ski/wake boats with retail prices from approximately $110,000 to $500,000 across its ProStar, XStar, X, XT and NXT lines, and most MasterCraft dealers sell only its ski/wake products. The Pontoon segment covers Crest boats priced from about $40,000 to $300,000 and the Balise luxury line, launched in April 2024, at $230,000 to $350,000. Dealer agreements typically carry one-year terms, and incentives include wholesale and retail rebates and floor plan interest reimbursement. The most significant purchased components by cost are engine packages: Ilmor is the exclusive engine supplier for MasterCraft and was the largest overall supplier in fiscal 2025, while Mercury is the largest engine supplier for Crest and exclusive for Balise. The company holds more than 75 U.S. patents and spent $6.5 million on research and product development in fiscal 2025. Aviara brand rights and the Merritt Island plant were sold in October and December 2024.
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The May 2026 merger reshapes the exposure. The company disclosed via Form 8-K that on May 15, 2026 it completed the acquisition of Marine Products Corporation, with each Marine Products share converted into 0.232 shares of MasterCraft common stock plus further consideration not shown in the excerpt. The 10-K itself stresses dealer health: independent dealers generate substantially all sales, floor plan lenders can require repurchases if a dealer defaults, and the Tommy's Boats bankruptcy during fiscal 2025 flooded markets with discounted inventory.
See also: Consumer Cyclical · Recreational Vehicles
From MasterCraft Boat Holdings, Inc.'s most recent 10-K filing, extracted October 11, 2026.
Recent developments
updated 2026-10-13Recent Developments — MasterCraft Boat Holdings, Inc.
Latest news
- NEWS Transcript: MasterCraft Boat Hldgs Q4 2026 Earnings Conference Call — benzinga Sep 10, 2026 neutral
- NEWS 12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session — benzinga Sep 10, 2026 neutral
- NEWS Truist Securities Maintains Hold on MasterCraft Boat Hldgs, Raises Price Target to $28 — benzinga Jul 6, 2026 positive
Generated 2026-10-13T11:32:15Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSupplierIlmor exclusive engine supplier10-K Item 1: 'For our MasterCraft brand, Ilmor Engineering, Inc. (“Ilmor”) is our exclusive engine supplier'
- MEDIUMCustomertop ten dealers34%10-K Item 1: 'the Company’s top ten dealers accounted for approximately 34% of our net sales'
Material Events(8-K, last 90d)
- 2026-05-15Item 2.01HIGHMasterCraft completed its merger with Marine Products Corporation on May 15, 2026 via two mergers; each Marine Products share converted into 0.232 MasterCraft shares plus additional consideration (text truncated). Marine Products now a wholly owned subsidiary.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker·1 ceiling hit
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $19.20: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.1/10 and A.R:R 2.9:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $18.42. Score 6.1/10, moderate confidence.
Take-profit target: $22.79 (+18.7% upside). Prior stop was $18.42. Stop-loss: $18.42.
Concentration risk — Supplier: Ilmor exclusive engine supplier; Quality below floor (2.5 < 4.0).
MasterCraft Boat Holdings, Inc. trades at a P/E of N/A (forward 9.4). TrendMatrix value score: 7.4/10. Verdict: Sell.
12 analysts cover MCFT with a consensus score of 3.7/5. Average price target: $26.
What does MasterCraft Boat Holdings, Inc. do?MasterCraft Boat Holdings makes premium ski/wake boats under the MasterCraft brand and pontoon boats under Crest and...
MasterCraft Boat Holdings makes premium ski/wake boats under the MasterCraft brand and pontoon boats under Crest and Balise, selling through independent dealers in the U.S. and abroad. MasterCraft held the number one ski/wake share at 19.2% as of March 2025, and the top ten dealers accounted for about 34% of fiscal 2025 net sales. It builds boats in Vonore, Tennessee and Owosso, Michigan with about 700 employees.