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PTONPeloton Interactive, Inc.Sell5.9·$5.39+0.19%
SellModerate Confidence
Investment thesis

Peloton Interactive shows a remarkable free cash flow conversion of 1,000% relative to net income and a perfect Piotroski F-Score of 9/9, suggesting the business has turned a corner operationally, but a confirmed death cross, 16% short interest, and an extreme put/call ratio of 3.60 make the near-term risk profile severe.

Thesis pillars

  • Earnings Beat StreakImproving
  • Free Cash Flow TurnaroundStable
  • Death Cross DowntrendImproving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Peloton Interactive, Inc. (PTON) Stock Analysis

Range Bound setup

SellGrowthModerate Confidence

Consumer Cyclical · Leisure

Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $5.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -4.5%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5.

Peloton Interactive is a global fitness and wellness company selling Connected Fitness hardware — Bike, Bike+, Tread, Tread+, and Row — bundled with subscription content via hardware or its Peloton Apps, serving about 6 million Members across the U.S., U.K., Canada, Germany,... Read more

$5.39+33.5% A.UpsideScore 5.9/10#5 of 14 Leisure
QualityF-score9 / 9FCF yield14.99%
Stop $5.03Target $7.20(analyst − 10%)A.R:R 5.2:1
Analyst target$8.00+48.4%15 analysts
$7.20our TP
$5.39price
$8.00mean
$20

Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $5.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -4.5%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 54 mid-range, Bollinger mid-band. Score 5.9/10, moderate confidence.

Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 61d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: speculative.

10-K grounded · weekly refresh

About Peloton Interactive, Inc.

About Peloton Interactive, Inc.

Peloton sells its Connected Fitness hardware — Bike, Bike+, Tread, Tread+, and Row — directly to consumers through e-commerce, retail showrooms, and third-party retailers such as Amazon and Dick's Sporting Goods, alongside a growing Peloton for Business B2B channel serving hospitality, multifamily residential, gyms, and corporate wellness clients. The company reported approximately 6 million Members as of June 30, 2025, spanning the United States, United Kingdom, Canada, Germany, Australia, and Austria.

Peloton generates revenue through a hybrid model: one-time hardware sales of its Connected Fitness Products alongside recurring Membership fees billed monthly or annually through Paid Connected Fitness Subscriptions or standalone Peloton App Subscriptions (App+, App One, and Strength+). Hardware production relies on third-party contract manufacturers for most new products, supplemented by vertically integrated manufacturing for refurbished Bike and Bike+ units, with components sourced from a variety of suppliers according to Peloton's design specifications. Sales follow a seasonal pattern, with higher Connected Fitness Products demand in the second and third fiscal quarters tied to holiday promotions and New Year's resolutions, which also drives higher sales and marketing spend during those periods. The company employed 2,656 people as of June 30, 2025 — 2,145 in the United States and 511 internationally — and is not party to any collective bargaining agreements.

Show full overview

One structural exposure is more concentrated than the brand's subscription narrative suggests: Peloton discloses that it derives a substantial portion of its revenue from sales of Connected Fitness Products, hardware that is a discretionary, big-ticket purchase sensitive to consumer confidence, meaning a further decline in hardware sales would directly hit both revenue and operating results even as recurring subscriptions continue. That hardware pipeline itself depends on a limited number of suppliers, contract manufacturers, and logistics partners, over which the company says it has limited control — a loss of any partner or its inability to meet demand could disrupt product availability during Peloton's own seasonally concentrated holiday selling window.

See also: Consumer Cyclical · Leisure

From Peloton Interactive, Inc.'s most recent 10-K filing, extracted August 23, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-04
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Nov 5, 202661d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Positive insider activity
Risks
Sector modifier (Consumer Cyclical): -1.5
Below 200-MA, MA slope -4.5%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)38.4
P/E (Fwd)23.4
Mkt Cap$2.4B
EV/EBITDA11.3
Profit Mgn2.6%
ROE
Rev Growth0.1%
Beta2.55
DividendNone
Rating analysts27

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C0.60bullish
IV62%elevated
Max Pain$5-7.2% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMProductConnected Fitness Products
    10-K Item 1A: 'We derive a substantial portion of our revenue from sales of our Connected Fitness Products.'
  • MEDIUMSuppliersuppliers, contract manufacturers, and logistics partners
    10-K Item 1A: 'We rely on a limited number of suppliers, contract manufacturers, and logistics partners for our Connected Fitness Products.'

Material Events(8-K, last 90d)

  • 2026-05-26Item 5.02MEDIUM
    Peloton announced Sid Thacker as CFO effective June 22, 2026, succeeding Interim CFO Saqib Baig, who remains Chief Accounting Officer. No disagreement cited; clean handoff.
    SEC filing →
  • 2026-03-17Item 5.02MEDIUM
    CCO Jen Cotter transitions to a non-executive advisory role effective March 31, 2026, providing services through August 16, 2026. No disagreement with the company cited.
    SEC filing →
  • 2026-03-11Item 5.02MEDIUM
    Saqib Baig (Chief Accounting Officer) named interim CFO effective March 27, 2026, succeeding Liz Coddington, who departs to pursue an external opportunity.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
1.4
Value Rank
3.1
Quality Rank
3.1
GatesMomentum 4.4<4.5Executive change: officer departure/appointmentA.R:R 5.2 ≥ 1.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 61d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Speculative
RSI
54 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $5.08Resistance $5.78

Price Targets

$5
$7
A.Upside+33.5%
A.R:R5.2:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! momentum at 4.4 (below the engine's 4.5 threshold)

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-05 (61d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PTON stock a buy right now?

Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $5.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Below 200-MA, MA slope -4.5%/30d (confirmed downtrend); Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 54 mid-range, Bollinger mid-band. Prior stop was $5.03. Score 5.9/10, moderate confidence.

What is the PTON stock price target?

Take-profit target: $7.20 (+33.5% upside). Prior stop was $5.03. Stop-loss: $5.03.

What are the risks of investing in PTON?

Sector modifier (Consumer Cyclical): -1.5; Below 200-MA, MA slope -4.5%/30d (confirmed downtrend).

Is PTON overvalued or undervalued?

Peloton Interactive, Inc. trades at a P/E of 38.4 (forward 23.4). TrendMatrix value score: 7.3/10. Verdict: Sell.

What do analysts say about PTON?

27 analysts cover PTON with a consensus score of 3.6/5. Average price target: $8.

What does Peloton Interactive, Inc. do?Peloton Interactive is a global fitness and wellness company selling Connected Fitness hardware — Bike, Bike+, Tread,...

Peloton Interactive is a global fitness and wellness company selling Connected Fitness hardware — Bike, Bike+, Tread, Tread+, and Row — bundled with subscription content via hardware or its Peloton Apps, serving about 6 million Members across the U.S., U.K., Canada, Germany, Australia, and Austria. The company earns revenue through e-commerce, retail showrooms, B2B sales via Peloton for Business, third-party retailers, and recurring subscription fees.

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