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MSGSMadison Square Garden Sports CoSell6.2·$391.16+1.06%
SellModerate Confidence
Investment thesis

Madison Square Garden Sports scores below the minimum quality threshold at 1.8/10, with a mixed earnings record of 2 beats and 2 misses, and the stock has reached or exceeded analyst price targets, leaving no favorable risk-reward for new positions.

Thesis pillars

  • Below Minimum Quality FloorStable
  • Mixed Earnings Track RecordStable
  • Price Target Reached Negative UpsideStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

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Madison Square Garden Sports Co (MSGS) Stock Analysis

SellGrowthModerate Confidence

Communication Services · Entertainment

Sell if holding. At $391.16, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 6.9%; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.4).

Madison Square Garden Sports Corp. owns and operates the New York Knicks (NBA) and New York Rangers (NHL), along with development-league affiliates the Westchester Knicks and Hartford Wolf Pack, with both teams playing home games at Madison Square Garden under long-term Arena... Read more

$391.16+6.9% A.UpsideScore 6.2/10#5 of 34 Entertainment
QualityF-score8 / 9FCF yield0.62%
Stop $372.10Target $418.18(analyst − 13%)A.R:R 1.4:1
Analyst target$480.67+22.9%6 analysts
$418.18our TP
$391.16price
$480.67mean
$584

Sell if holding. At $391.16, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 6.9%; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.4). Chart setup: No clear chart pattern; technical signals are mixed. Score 6.2/10, moderate confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 55d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

10-K grounded · weekly refresh

About Madison Square Garden Sports Co

About Madison Square Garden Sports Co

Madison Square Garden Sports owns the New York Knicks and New York Rangers, plus development-league affiliates the Westchester Knicks and Hartford Wolf Pack, with all four teams' primary business tied to Madison Square Garden in New York City, the nation's largest media market. Local media rights generated $125.7 million in fiscal 2026, or 11% of total revenues, down from 15% in fiscal 2025 after MSG Networks cut telecast fees 28% for the Knicks and 18% for the Rangers as part of a 2025 debt restructuring.

MSG Sports earns revenue from ticket sales sold through season and partial membership plans, group sales, and dynamically priced single-game tickets; a pro-rata share of NBA and NHL national media rights fees; local telecast rights fees from MSG Networks; and sponsorship, signage, suite, food and beverage, and merchandise revenue generated jointly with MSG Entertainment under Arena License Agreements that run through June 2055. The company does not own The Garden itself — MSG Entertainment does — so the Knicks' and Rangers' entire home-game business depends on that 35-year license remaining in force. Player costs are shaped by NBA and NHL collective bargaining agreements that cap league-wide salaries as a percentage of revenue while also setting salary floors, and the Knicks were an NBA luxury-tax payer for the 2025-26 season, with the same expected for 2026-27 based on the current roster. National media rights economics will shift materially over the next decade: the NBA's new agreements with Disney, NBCUniversal, and Amazon run through the 2035-36 season, while the NHL's U.S. agreements expire after 2027-28.

Show full overview

MSG Sports' local broadcast revenue is now explicitly tied to the financial health of a single related-party counterparty: MSG Networks, majority owned by Sphere Entertainment, restructured its debt in June 2025 after lenders wrote off approximately $510 million, and as part of that workout the Knicks' and Rangers' local telecast fees were cut 28% and 18%, respectively, effective January 2025, with the agreement term shortened to end after the 2028-29 season. The 10-K states that a future MSG Networks default or bankruptcy filing could eliminate this revenue stream entirely and the accompanying broadcast exposure for the teams, a risk distinct from on-court performance or ticket demand and one that has already cost the company approximately $31.6 million in fiscal 2026 versus fiscal 2025.

See also: Communication Services · Entertainment

From Madison Square Garden Sports Co's most recent 10-K filing, extracted August 23, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-06

Recent Developments — Madison Square Garden Sports Co

Generated 2026-09-06T08:56:59Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Fri, Oct 30, 202655d to earnings· next earnings call

Thesis

Rewards
Strong growth profile
Positive insider activity
Risks
Thin upside margin: 6.9%
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.4)
Sector modifier (Communication Services): -0.8

Key Metrics

P/E (TTM)1261.8
P/E (Fwd)-2039.4
Mkt Cap$9.4B
EV/EBITDA307.1
Profit Mgn0.7%
ROE
Rev Growth36.7%
Beta0.57
DividendNone
Rating analysts15

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.19bearish
IV40%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker·1 ceiling hit

No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static

Surprise Avg
0.0
Earnings History
3.3
Erm
5.0
Earnings Timing
5.0
Earnings concerns: 2B/2M
GatesA.R:R 1.4 < 1.5@spotMomentum 5.1<5.5 (soft — BUY_NOW allowed but watch)Momentum 5.1>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 55d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Moderate
RSI
34 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $376.35Resistance $438.93

Price Targets

$372
$418
A.Upside+6.9%
A.R:R1.4:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! asymmetry at 1.4 (below the engine's 1.5 threshold)@spot

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-10-30 (55d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MSGS stock a buy right now?

Sell if holding. At $391.16, A.R:R 1.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 6.9%; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.4). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $372.10. Score 6.2/10, moderate confidence.

What is the MSGS stock price target?

Take-profit target: $418.18 (+6.9% upside). Prior stop was $372.10. Stop-loss: $372.10.

What are the risks of investing in MSGS?

Thin upside margin: 6.9%; V7 low-quality RISK_OFF penalty: -0.5 (Q=4.4); Sector modifier (Communication Services): -0.8.

Is MSGS overvalued or undervalued?

Madison Square Garden Sports Co trades at a P/E of 1261.8 (forward -2039.4). TrendMatrix value score: 5.5/10. Verdict: Sell.

What do analysts say about MSGS?

15 analysts cover MSGS with a consensus score of 3.9/5. Average price target: $481.

What does Madison Square Garden Sports Co do?Madison Square Garden Sports Corp. owns and operates the New York Knicks (NBA) and New York Rangers (NHL), along with...

Madison Square Garden Sports Corp. owns and operates the New York Knicks (NBA) and New York Rangers (NHL), along with development-league affiliates the Westchester Knicks and Hartford Wolf Pack, with both teams playing home games at Madison Square Garden under long-term Arena License Agreements with MSG Entertainment. The company is exploring a potential tax-free spin-off separating the Rangers into a standalone public company, and revenue depends heavily on ticket sales, media rights, sponsorships, and suite licenses.

Related stocks: CNK (Cinemark Holdings Inc Cinemark ) · FOX (Fox Corporation) · FOXA (Fox Corporation) · MSGE (Madison Square Garden Entertain) · ROKU (Roku, Inc.)
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