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Roku, Inc. (ROKU) Stock Analysis

Buy WaitModerate Confidence

Communication Services · Entertainment

Earnings in 0 days (2026-04-30). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Wait for pullback to $98.17. At $112.72 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $98.17 (Ma50 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining.

Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices segment (streaming players, Roku-made TVs) and a Platform segment (digital advertising, subscriptions). The platform monetizes by connecting viewers, content... Read more

$112.72+15.3% A.UpsideScore 5.0/10#15 of 27 Entertainment
Entry $98.17(Ma50 Sticky)Stop $89.91Target $115.53(analyst − 10%)A.R:R 0.2:1Setup A.R:R 2.2:1
Analyst target$128.37+13.9%27 analysts
$115.53our TP
$112.72price
$128.37mean
$85
$160

Wait for pullback to $98.17. At $112.72 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $98.17 (Ma50 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Earnings in 0 days. Wait until post-earnings. Score 5.0/10, moderate confidence.

Passes 3/6 gates (clean insider activity, no SEC red flags, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and earnings proximity 0d<=7d. Suitability: aggressive.

Thesis

Rewards
No bull case signals
Risks
Analyst target reached - limited upside remaining

Key Metrics

P/E (TTM)190.9
P/E (Fwd)35.0
Mkt Cap$16.6B
EV/EBITDA53.2
Profit Mgn1.9%
ROE3.4%
Rev Growth16.1%
Beta2.00
DividendNone
Rating analysts38

Quality Signals

Piotroski F8/9

Options Flow

P/C0.84neutral
IV101%elevated
Max Pain$60-46.8% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomera small number of advertisers and content partners
    10-K Item 1A: 'a small number of advertisers and content partners have accounted for a significant portion of the spending on ads integrated into our UI'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Volume
0.0
Macd
0.2
Obv
1.0
Rsi
5.0
Ma Position
9.0
Volume distribution (falling OBV)Above 200-day MA
GatesMomentum 3.0<4.5A.R:R 0.2 < 1.5@spotEARNINGS PROXIMITY 0d<=7dInsider activity: OKNo SEC red flagsSEMI CYCLE PEAK CLEARSuitability: Aggressive
RSI
66 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $90.23Resistance $120.00

Price Targets

$90
$98
$116
A.Upside+2.5%
A.R:R0.2:1
Setup A.R:R (at entry)2.2:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (2.4% upside)
! Earnings in 0 days - binary event risk
! Momentum score 3.0/10 — below 4.5 minimum

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-04-30 (0d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is ROKU stock a buy right now?

Wait for pullback to $98.17. At $112.72 the A.R:R is 0.2:1 — below the 1.5:1 minimum for BUY_NOW. Engine's entry $98.17 (Ma50 Sticky) is the shallowest technical level that clears the 2:1 A.R:R minimum. Key risk: Analyst target reached - limited upside remaining. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Earnings in 0 days. Wait until post-earnings. Target $115.53 (+2.5%), stop $89.91 (−25.4%), Setup A.R:R 2.2:1. Score 5.0/10, moderate confidence.

What is the ROKU stock price target?

Take-profit target: $115.53 (+15.3% upside). Target $115.53 (+2.5%), stop $89.91 (−25.4%), Setup A.R:R 2.2:1. Stop-loss: $89.91.

What are the risks of investing in ROKU?

Analyst target reached - limited upside remaining.

Is ROKU overvalued or undervalued?

Roku, Inc. trades at a P/E of 190.9 (forward 35.0). TrendMatrix value score: 4.6/10. Verdict: Buy (Wait for Entry).

What do analysts say about ROKU?

38 analysts cover ROKU with a consensus score of 4.2/5. Average price target: $128.

What does Roku, Inc. do?Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices...

Roku is the leading TV streaming platform in the US, Canada, and Mexico by hours streamed, operating through a Devices segment (streaming players, Roku-made TVs) and a Platform segment (digital advertising, subscriptions). The platform monetizes by connecting viewers, content partners, and advertisers via ad sales and streaming distribution fees.

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