Hasbro has beaten earnings estimates in each of the four most recent quarters at an average positive surprise of roughly 40%, holds 19.7% upside to the analyst consensus target with a reward-to-risk ratio of approximately 4.5-to-1, and generates positive free cash flow despite a GAAP net loss — though high leverage of 5.7 times equity and a dividend that may not be supported by current cash flows represent the key structural risks to the thesis.
Thesis pillars
- Perfect Earnings Beat Streak→Stable
- Fcf Positive Despite Gaap Loss→Stable
- Material Upside To Analyst Target→Stable
- +1 more pillar — see the Why tab for full reasoning
Hasbro, Inc. (HAS) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Leisure
Sell if holding. Momentum 2.5/10 is below the 5.0 floor at $78.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 5.7): -1.5; Negative momentum.
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five... Read more
Sell if holding. Momentum 2.5/10 is below the 5.0 floor at $78.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 5.7): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.1/10, moderate confidence.
Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 16d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: moderate.
Recent developments
updated 2026-07-07Recent Developments — Hasbro, Inc.
Latest news
- NEWS Amazon Stock Has Stumbled in 2026. Prime Day Could Change the Story. - Yahoo Finance — Yahoo Finance neutral
- NEWS Hasbro Is So Much More Than Just A Toy Company (NASDAQ:HAS) - Seeking Alpha — Seeking Alpha positive
- NEWS Has the Stock Market Gotten Any Less Concentrated? - Morningstar — Morningstar neutral
- NEWS Hasbro Gears Up for Q1 Earnings: What's in Store for the Stock? - Yahoo Finance — Yahoo Finance neutral
- NEWS Hasbro Gears Up for Q1 Earnings: What's in Store for the Stock? - TradingView — TradingView neutral
Generated 2026-07-07T11:41:56Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomertop five customers35%10-K Item 1: 'net revenues from our top five customers accounted for approximately 35% of our consolidated global net revenues'
- LOWCustomerAmazon.com11%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- LOWCustomerWal-Mart9.0%10-K Item 1: 'Amazon.com, Inc. and Wal-Mart, Inc. together represented 20% of consolidated global net revenues, with each accounting for 11% and 9%, respectively'
- MEDIUMGeographicChina manufacturers10-K Item 1A: 'a substantial but decreasing number of which are in China'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 2.5/10 is below the 5.0 floor at $78.21 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Leverage penalty (D/E 5.7): -1.5; Negative momentum. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $75.30. Score 6.1/10, moderate confidence.
Take-profit target: $97.69 (+25.3% upside). Prior stop was $75.30. Stop-loss: $75.30.
Leverage penalty (D/E 5.7): -1.5; Negative momentum.
Hasbro, Inc. trades at a P/E of N/A (forward 12.5). TrendMatrix value score: 7.3/10. Verdict: Sell.
20 analysts cover HAS with a consensus score of 4.2/5. Average price target: $112.
What does Hasbro, Inc. do?Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and...
Hasbro makes and licenses games, toys, and IP including Magic: The Gathering, Monopoly, Dungeons & Dragons, Nerf, and Peppa Pig, sold globally through retail and ecommerce channels. Revenue comes from product sales, digital gaming, and consumer licensing; in 2025 the top five customers accounted for approximately 35% of consolidated global net revenues.