National Vision Holdings, Inc. (EYE) Stock Analysis
Recovery setup
Consumer Cyclical · Specialty Retail
Hold if already holding. Not a fresh buy at $17.50, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -3.5%/30d (confirmed downtrend).
National Vision Holdings operates 1,250 retail optical stores across four brands — America's Best (1,057 locations), Eyeglass World (122 locations), and two Vista Optical host brands — throughout the United States. The company sells eye exams, eyeglasses, and contact lenses,... Read more
Hold if already holding. Not a fresh buy at $17.50, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -3.5%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 56. Mixed signals. Hold existing position. Score 5.9/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 49d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
About National Vision Holdings, Inc.
About National Vision Holdings, Inc.
National Vision Holdings operated 1,250 retail optical stores across four brands at fiscal year-end January 3, 2026, with America's Best at 1,057 locations forming the core owned brand and Eyeglass World at 122 locations as the secondary format. Managed care insurance billing represented 42% of revenues from continuing operations in 2025, and omni-channel plus e-commerce platforms contributed approximately 7% of net revenue. The company opened 33 new stores in fiscal 2025 and targets 30 to 35 openings in fiscal 2026, with plans to reaccelerate to roughly 60 openings per year beginning 2028 for a total of approximately 240 new stores through 2030.
National Vision earns revenue through direct retail sales of frames and lenses, contact lens sales, and eye exam services provided by employed or contracted optometrists. The Eyecare Club subscription program — with approximately 1.3 million active members at January 3, 2026 — offers two eye exams per year plus a 10% discount for a one-time fixed multi-year fee, driving repeat traffic and contact lens refills. Supply is concentrated: EssilorLuxottica holds the sole and exclusive right to supply certain eyeglass lenses to National Vision under an agreement that runs through May 2028, while CooperVision manufactures the company's private label contact lens brands (Sofmed and Natural Eyes HydraWear). New store economics target a cash investment of $0.4 million to $0.6 million per location, with fifth-year sales of $1.5 million to $1.7 million and capital payback in three to five years. Competition spans independent optical retailers (roughly half the industry), mass merchants, warehouse clubs, specialty chains, and online contact lens sellers.
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National Vision's managed care exposure at 42% of continuing operations revenues creates a dependency on vision insurance network admissions. The 10-K acknowledges that competition in managed care is based on price and network density and that the company may face heightened challenges to be admitted or to maintain status in managed care provider networks. Separately, the EssilorLuxottica sole-supply lens agreement expires in May 2028, creating a renegotiation event that could affect lens cost structure if renewal terms shift — a risk that compounds the managed care exposure since lens margin is a key driver of the value proposition to insurance-paying customers.
See also: Consumer Cyclical · Specialty Retail
From National Vision Holdings, Inc.'s most recent 10-K filing, extracted June 10, 2026.
Recent developments
updated 2026-06-17Recent Developments — National Vision Holdings, Inc.
Latest news
- NEWS Bernstein SocGen reiterates Alcon stock rating on dry eye outlook - Investing.com — Investing.com neutral
- NEWS National Vision Holdings, Inc. Stock 12‑Month Price Target Cut to $33.09, Implies 58% Upside - TradingView — TradingView positive
- NEWS National Vision Holdings, Inc. Stock 12‑Month Price Target Cut to $34.36, Implies 64% Upside - TradingView — TradingView positive
- NEWS National Vision Holdings, Inc. 2026 Q1 - Results - Earnings Call Presentation (NASDAQ:EYE) 2026-05-13 - Seeking Alpha — Seeking Alpha positive
- NEWS National Vision Holdings Shares Fall After 1Q Revenue Miss - Moomoo — Moomoo negative
Generated 2026-06-17T12:01:54Z.
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Rating Breakdown
2 floor-breakers
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Analyst Consensus
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $17.50, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -3.5%/30d (confirmed downtrend). Chart setup: Death cross but MACD improving, RSI 56. Mixed signals. Hold existing position. Target $25.47 (+45.5%), stop $16.34 (−7.1%), A.R:R 3.0:1. Score 5.9/10, moderate confidence.
Take-profit target: $25.47 (+45.0% upside). Target $25.47 (+45.5%), stop $16.34 (−7.1%), A.R:R 3.0:1. Stop-loss: $16.34.
Elevated risk factors; Below 200-MA, MA slope -3.5%/30d (confirmed downtrend).
National Vision Holdings, Inc. trades at a P/E of 30.8 (forward 14.8). TrendMatrix value score: 8.0/10. Verdict: Hold.
16 analysts cover EYE with a consensus score of 4.1/5. Average price target: $29.
What does National Vision Holdings, Inc. do?National Vision Holdings operates 1,250 retail optical stores across four brands — America's Best (1,057 locations),...
National Vision Holdings operates 1,250 retail optical stores across four brands — America's Best (1,057 locations), Eyeglass World (122 locations), and two Vista Optical host brands — throughout the United States. The company sells eye exams, eyeglasses, and contact lenses, with managed care insurance billing representing 42% of revenues from continuing operations in 2025. EssilorLuxottica holds the sole and exclusive right to supply certain eyeglass lenses under a contract running through May 2028.