BWMX screens cheap with an excellent return on equity and bullish insider buying, though its elevated leverage remains the key balance-sheet risk to watch.
Thesis pillars
- Earnings Beat Cheap Valuation→Stable
- Excellent Roe Quality→Stable
- Modest Insider Buying↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 5, 2026
Betterware de Mexico, S.A.P.I. (BWMX) Stock Analysis
Inst Constrain edge
Consumer Cyclical · Specialty Retail
Buy now at $16.82. A.R:R 6.0:1 at $16.82 — the engine's gate value (upside to target $24.58 vs. downside set by the wider of 2×ATR or distance-to-support, clipped 5-15%). You'd stand to gain ~$8 per share to target. Key risks: Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 3.0): -1.5.
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of... Read more
Buy now at $16.82. A.R:R 6.0:1 at $16.82 — the engine's gate value (upside to target $24.58 vs. downside set by the wider of 2×ATR or distance-to-support, clipped 5-15%). You'd stand to gain ~$8 per share to target. Key risks: Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 3.0): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Deep value: 53% margin of safety. Extreme undervaluation. (held at prior verdict — engine reading is near the momentum/RSI threshold; will commit on clearer signal). Score 7.3/10, moderate confidence.
Passes 8/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 115d clear, semi cycle peak clear, materials cycle peak clear). Suitability: aggressive.
Recent developments
updated 2026-11-02Recent Developments — Betterware de Mexico, S.A.P.I.
Latest news
- NEWS Betterware de Mexico (BWMX) Set to Report Q3 Earnings on October 22 - GuruFocus — GuruFocus neutral
- NEWS BWMX Q3'26 Earnings: EPS estimate is 0.61 USD - TradingView — TradingView neutral
- NEWS Betterware de Mexico SAPI de C (NYSE:BWMX) Shares Up 0.5% - Here's What Happened - MarketBeat — MarketBeat positive
- NEWS Betterware de Mexico SAPI de C (NYSE:BWMX) Stock Price Crosses Above Fifty Day Moving Average - Time to Sell? - MarketBe — MarketBeat positive
- NEWS Betterware de Mexico appoints Juan Pajon, Arquimedes Celis to board - TipRanks — TipRanks neutral
Generated 2026-11-02T11:28:05Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker·1 ceiling hit
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Buy now at $16.82. A.R:R 6.0:1 at $16.82 — the engine's gate value (upside to target $24.58 vs. downside set by the wider of 2×ATR or distance-to-support, clipped 5-15%). You'd stand to gain ~$8 per share to target. Key risks: Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 3.0): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Deep value: 53% margin of safety. Extreme undervaluation. (held at prior verdict — engine reading is near the momentum/RSI threshold; will commit on clearer signal). Target $24.58 (+46.1%), stop $15.64 (−7.5%), A.R:R 6.0:1. Score 7.3/10, moderate confidence.
Take-profit target: $24.58 (+46.1% upside). Target $24.58 (+46.1%), stop $15.64 (−7.5%), A.R:R 6.0:1. Stop-loss: $15.64.
Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 3.0): -1.5; Consecutive earnings misses (3).
Betterware de Mexico, S.A.P.I. trades at a P/E of 8.3 (forward 6.5). TrendMatrix value score: 9.7/10. Verdict: Strong Buy.
8 analysts cover BWMX with a consensus score of 4.1/5. Average price target: $29.
What does Betterware de Mexico, S.A.P.I. do?Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and...
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. Betterware de México, S.A.P.I. de C.V. is headquartered in El Arenal, Mexico. The company operates as a subsidiary of Campalier S.A. de C.V.