Brunswick Corporation (BC) Stock Analysis
Range Bound setup
Consumer Cyclical · Recreational Vehicles
Sell if holding. Engine safety override at $81.78: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10. Specifically: Below-average business quality; Negative price momentum.
Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion, Engine P&A, Navico Group, and Boats—selling through over 20,000 active dealers globally. Propulsion generated $2.2 billion in net sales in 2025 while Boats... Read more
Sell if holding. Engine safety override at $81.78: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 45 mid-range, Bollinger mid-band. Score 4.8/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 38d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About Brunswick Corporation
About Brunswick Corporation
Brunswick Corporation's four marine segments generated net sales of $2.2 billion (Propulsion), $1.5 billion (Boats), $1.2 billion (Engine P&A), and $800 million (Navico Group) in 2025, with international sales of $1.7 billion representing 33% of net revenues. European revenues reached $762 million, followed by Asia-Pacific at $374 million and Rest-of-World at $317 million. The approximately 14,000 employees as of December 31, 2025 supported a product portfolio spanning outboard engines, marine electronics, boat club services, and parts distribution.
Brunswick earns revenue across a vertically integrated marine supply chain: the Propulsion segment sells outboard engines ranging from 2.5 to 600 horsepower to over 900 boat builders and more than 9,000 marine dealers, while the Boat segment procures substantially all of its engines from Propulsion, creating an internal captive-supply relationship. The Boat Group sells through more than 1,300 dealers, with White River Marine Group (a significant customer of Propulsion and Navico Group) and MarineMax (the Boat segment's largest external dealer) as the most concentrated customer relationships. Engine P&A distributes marine parts and accessories through same-day or next-day delivery networks in North America, Europe, and Asia-Pacific. Business Acceleration—including Freedom Boat Club, extended warranty, and Boateka pre-owned—accounted for 14% of Boat segment net sales in 2025, adding a services and subscriptions revenue line alongside the more cyclical OEM channel.
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Brunswick's discretionary-spending exposure is acute: the 10-K notes consumers defer non-essential recreational purchases during economic downturns. Compound tariff pressure from China Section 301 tariffs, Section 232 steel and aluminum duties, and tariffs under the International Emergency Economic Powers Act may weigh on both input costs and international demand if trading partners respond with retaliatory measures on U.S.-origin goods. Some components—including certain engine parts, furniture, upholstery, and boat windshields—are available only from a sole or limited number of suppliers, exposing the company to supply disruption risk that could compound margin pressure.
See also: Consumer Cyclical · Recreational Vehicles
From Brunswick Corporation's most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-15Recent Developments — Brunswick Corporation
Latest news
- NEWS Morgan Stanley Maintains Equal-Weight on Brunswick, Raises Price Target to $86 — benzinga May 19, 2026 positive
- NEWS Brunswick Marine Technologies Selected To Power Textron's TSUNAMI Uncrewed Surface Vessels For U.S. Navy Fleet Operation — benzinga May 8, 2026 positive
- NEWS Brunswick Q1 2026 Earnings Call Transcript — benzinga Apr 30, 2026 neutral
- NEWS Earnings Scheduled For April 30, 2026 — benzinga Apr 30, 2026 neutral
- NEWS Brunswick Sees Q2 Adj EPS $1.10-$1.20 vs $1.55 Est; Sees Sales $1.450B-$1.550B vs $1.551B Est — benzinga Apr 30, 2026 negative
Generated 2026-06-15T18:11:46Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliersole or limited source components10-K Item 1A: 'some components...are available from a sole supplier or a limited number of suppliers'
- MEDIUMCustomerWhite River Marine Group10-K Item 1A: 'we have important relationships with key customers, including White River Marine Group, LLC for the Propulsion and Navico Group segments'
- MEDIUMCustomerMarineMax10-K Item 1: 'The Boat Group's largest dealer, MarineMax, Inc., is a significant external customer'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $81.78: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.8/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 45 mid-range, Bollinger mid-band. Prior stop was $76.16. Score 4.8/10, moderate confidence.
Take-profit target: $84.06 (+2.8% upside). Prior stop was $76.16. Stop-loss: $76.16.
Concentration risk — Supplier: sole or limited source components; Target reached (-0.8% upside); Quality below floor (2.5 < 4.0).
Brunswick Corporation trades at a P/E of N/A (forward 15.5). TrendMatrix value score: 6.9/10. Verdict: Sell.
29 analysts cover BC with a consensus score of 3.8/5. Average price target: $90.
What does Brunswick Corporation do?Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion,...
Brunswick Corporation designs, manufactures, and markets recreational marine products across four segments—Propulsion, Engine P&A, Navico Group, and Boats—selling through over 20,000 active dealers globally. Propulsion generated $2.2 billion in net sales in 2025 while Boats contributed $1.5 billion; Freedom Boat Club operates approximately 440 locations with over 60,000 memberships.