Yum! Brands, Inc. (YUM) Stock Analysis
Breakout setup
Consumer Cyclical · Restaurants
Hold if already holding. Not a fresh buy at $157.50, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining.
Yum! Brands franchises 63,285 KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill restaurants across 155 countries with 97% of units franchised. Royalties of 4%–6% of restaurant sales plus technology and franchise fees drive revenue; system-wide sales reached $68.3 billion in... Read more
Hold if already holding. Not a fresh buy at $157.50, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining. Chart setup: Golden cross, above all MAs, RSI 61, MACD bullish. Maintain position. Not compelling to add more. Score 6.5/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news boost analyst 0.70, earnings proximity 44d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
About Yum! Brands, Inc.
About Yum! Brands, Inc.
Yum! Brands operated 63,285 restaurants in 155 countries at December 31, 2025, with 72% of units outside the United States. System sales totaled $68.3 billion in 2025, and digital sales approached $40 billion, representing nearly 60% of overall system sales. KFC led with 33,897 units and $36.4 billion in system sales; Taco Bell generated $18.4 billion from 9,030 locations globally.
Yum! Brands earns revenue almost entirely through franchise royalties and fees. Under store-level agreements, franchisees pay monthly continuing fees of 4% to 6% of restaurant sales; under master franchise arrangements covering about 40% of franchised units, master franchisees retain a portion of sub-franchisee fees and often pay lower rates. Yum China, the largest master franchisee, operates over 17,000 units in mainland China and pays a 3% license fee on system sales for KFC, Pizza Hut, and Taco Bell in that market. McLane Foodservice distributes the majority of items to Company-owned U.S. restaurants and a substantial share of franchisee restaurants, while the company and U.S. franchisee groups collectively purchase through Restaurant Supply Chain Solutions, LLC. The company's approximately 49,000 direct employees are concentrated in restaurant operations, with roughly 90% of U.S. restaurant staff part-time.
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Yum! Brands initiated a strategic options review for the Pizza Hut brand in 2025 and plans to complete the review in 2026. The 10-K acknowledges meaningful execution risks: management distraction, potential disruption to franchisee relationships, and an uncertain outcome on timing and terms. Pizza Hut's 19,974 units generated $12.8 billion in system sales in 2025, representing a material share of system scale. If a transaction alters royalty rates or reduces the unit count, earnings could concentrate further in KFC and Taco Bell.
See also: Consumer Cyclical · Restaurants
From Yum! Brands, Inc.'s most recent 10-K filing, extracted June 16, 2026.
Recent developments
updated 2026-06-17Recent Developments — Yum! Brands, Inc.
Material events (past 30 days)
- 8K Jun 2, 2026 MEDIUM Item 5.02: COO and Chief People & Culture Officer Tracy Skeans to transition from roles effective November 1, 2026, then serve as Senior Advisor through retirement March 1, 2028. No successor named for COO or CPCO roles.
Latest news
- NEWS Taco Bell-parent Yum tops quarterly estimates as value deals fuel demand - Reuters — Reuters positive
- NEWS YUM BRANDS ($YUM) Releases Q1 2026 Earnings - Quiver Quantitative — Quiver Quantitative neutral
- NEWS Yum! Brands (NYSE:YUM) Posts Better-Than-Expected Sales In Q1 CY2026 - StockStory — StockStory positive
- NEWS Taco Bell is the star for Yum! Brands again in Q1 (YUM:NYSE) - Seeking Alpha — Seeking Alpha positive
- NEWS Yum Brands (YUM) earnings expected to grow: What to know ahead of next week's release - MSN — MSN positive
Generated 2026-06-17T09:12:26Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerYum China10-K Item 1A: 'significant exposure to the Chinese market through our largest franchisee, Yum China'
- MEDIUMSupplierMcLane Foodservice10-K Item 1: 'McLane Foodservice, Inc. is the distributor for the majority of items used in Company-owned restaurants and for a substantial number of franchisee restaurants'
Material Events(8-K, last 90d)
- 2026-06-02Item 5.02MEDIUMCOO and Chief People & Culture Officer Tracy Skeans to transition from roles effective November 1, 2026, then serve as Senior Advisor through retirement March 1, 2028. No successor named for COO or CPCO roles.SEC filing →
- 2026-04-01Item 5.02LOWBoard appointed Kathleen K. Oberg as director effective April 1, 2026; will stand for election at next Annual Meeting. No committee appointment made at time of filing.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $157.50, but acceptable to hold if already in. Reason: Analyst target reached - limited upside remaining. Chart setup: Golden cross, above all MAs, RSI 61, MACD bullish. Maintain position. Not compelling to add more. Target $157.04 (-0.3%), stop $150.81 (−4.4%), A.R:R -0.1:1. Score 6.5/10, moderate confidence.
Take-profit target: $157.04 (-0.4% upside). Target $157.04 (-0.3%), stop $150.81 (−4.4%), A.R:R -0.1:1. Stop-loss: $150.81.
Analyst target reached - limited upside remaining.
Yum! Brands, Inc. trades at a P/E of 24.9 (forward 20.6). TrendMatrix value score: 4.7/10. Verdict: Hold.
33 analysts cover YUM with a consensus score of 3.7/5. Average price target: $174.
What does Yum! Brands, Inc. do?Yum! Brands franchises 63,285 KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill restaurants across 155 countries with...
Yum! Brands franchises 63,285 KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill restaurants across 155 countries with 97% of units franchised. Royalties of 4%–6% of restaurant sales plus technology and franchise fees drive revenue; system-wide sales reached $68.3 billion in 2025, with digital sales approaching $40 billion.