Yum! Brands, Inc. (YUM) Stock Analysis
Range Bound setup
Consumer Cyclical · Restaurants
Sell if holding. At $158.13, A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China.
Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill—with 97% of units run by franchisees as of December 31, 2025. The company earns royalties and fees on $68.3B in annual system sales rather than... Read more
Sell if holding. At $158.13, A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China. Chart setup: RSI 48 mid-range, Bollinger mid-band. Score 5.9/10, moderate confidence.
Passes 5/6 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicmainland China10-K Item 1A: 'A meaningful portion of our total business, particularly with respect to our KFC Concept, is conducted in mainland China through our largest franchisee, Yum China'
- HIGHCustomerYum China10-K Item 1A: 'We have franchise relationships that are particularly important to our business ... such as our relationship with Yum China, our largest franchisee'
Material Events(8-K, last 90d)
- 2026-04-01Item 5.02LOWOn March 26, 2026, YUM Board appointed Kathleen K. Oberg as director, effective April 1, 2026. She will stand for shareholder election at the next Annual Meeting. No committee assignment yet. No disagreement cited.SEC filing →
- 2026-02-12Item 5.02LOWKeith Barr resigned from YUM Board effective February 10, 2026. Resignation not due to any disagreement with the Company; coincides with his appointment to a leadership position outside YUM. No successor named.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $158.13, A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China. Chart setup: RSI 48 mid-range, Bollinger mid-band. Prior stop was $153.38. Score 5.9/10, moderate confidence.
Take-profit target: $160.88 (+0.7% upside). Prior stop was $153.38. Stop-loss: $153.38.
Concentration risk — Geographic: mainland China; Concentration risk — Customer: Yum China; Analyst target reached - limited upside remaining.
Yum! Brands, Inc. trades at a P/E of 25.8 (forward 21.4). TrendMatrix value score: 4.5/10. Verdict: Sell.
35 analysts cover YUM with a consensus score of 3.7/5. Average price target: $172.
What does Yum! Brands, Inc. do?Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit...
Yum! Brands operates over 63,000 restaurants in 155 countries under four concepts—KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill—with 97% of units run by franchisees as of December 31, 2025. The company earns royalties and fees on $68.3B in annual system sales rather than operating restaurants directly. A strategic review of Pizza Hut's future structure was underway as of year-end 2025.