Yum! Brands, Inc. (YUM) Stock Analysis
Range Bound setup
Consumer Cyclical · Restaurants
Sell if holding. At $150.65, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Sector modifier (Consumer Cyclical): -1.5.
Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155 countries, with 97% of units operated by franchisees. Revenue comes from franchise royalties (4-6% of sales) and company-owned restaurants; total system sales... Read more
Sell if holding. At $150.65, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 48 mid-range, Bollinger mid-band. Score 6.3/10, moderate confidence.
Passes 5/8 gates (clean insider activity, news events none recent, earnings proximity 51d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated 2026-06-09Recent Developments — Yum! Brands, Inc.
Latest news
- NEWS Taco Bell-parent Yum tops quarterly estimates as value deals fuel demand - Reuters — Reuters positive
- NEWS YUM BRANDS ($YUM) Releases Q1 2026 Earnings - Quiver Quantitative — Quiver Quantitative neutral
- NEWS Yum! Brands (NYSE:YUM) Posts Better-Than-Expected Sales In Q1 CY2026 - StockStory — StockStory positive
- NEWS Taco Bell is the star for Yum! Brands again in Q1 (YUM:NYSE) - Seeking Alpha — Seeking Alpha positive
- NEWS Yum Brands (YUM) earnings expected to grow: What to know ahead of next week's release - MSN — MSN positive
Generated 2026-06-09T22:21:41Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-04-01Item 5.02LOWKathleen K. Oberg appointed as director effective April 1, 2026; will stand for election at next annual meeting. Standard non-employee director compensation. No committee assignment disclosed at time of filing.SEC filing →
- 2026-02-12Item 5.02LOWKeith Barr resigned from Board effective February 10, 2026. Reason: recent appointment to a leadership position outside of YUM; no disagreement with Company on any matter relating to operations, policies, or practices.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $150.65, A.R:R 0.8:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 4.1%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: RSI 48 mid-range, Bollinger mid-band. Prior stop was $144.00. Score 6.3/10, moderate confidence.
Take-profit target: $156.80 (+4.1% upside). Prior stop was $144.00. Stop-loss: $144.00.
Thin upside margin: 4.1%; Sector modifier (Consumer Cyclical): -1.5.
Yum! Brands, Inc. trades at a P/E of 23.8 (forward 19.7). TrendMatrix value score: 5.0/10. Verdict: Sell.
33 analysts cover YUM with a consensus score of 3.7/5. Average price target: $174.
What does Yum! Brands, Inc. do?Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155...
Yum! Brands franchises KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill through over 63,000 restaurants in 155 countries, with 97% of units operated by franchisees. Revenue comes from franchise royalties (4-6% of sales) and company-owned restaurants; total system sales exceeded $68B in 2025. Yum China is the largest franchisee, paying a 3% royalty on mainland China system sales.