Dutch Bros Inc. (BROS) Stock Analysis
Recovery setup
Consumer Cyclical · Restaurants
Sell if holding. Engine safety override at $66.03: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 44%; Below-average business quality; Rich valuation.
Dutch Bros operates 1,136 drive-thru beverage shops across 25 states (811 company-operated, 325 franchised) as of December 31, 2025, concentrated in the Western United States. Revenue comes from hand-crafted beverage sales (coffee ~50%, energy drink ~25%, refreshments ~25% of... Read more
Sell if holding. Engine safety override at $66.03: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 44%; Below-average business quality; Rich valuation. Chart setup: Death cross but MACD improving, RSI 78. Score 5.0/10, moderate confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 50d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
About Dutch Bros Inc.
About Dutch Bros Inc.
Dutch Bros reached 1,136 drive-thru shops across 25 states at December 31, 2025, adding 141 new company-operated locations during the year across 19 states. The shop base is weighted toward the Western United States, with the company targeting a mid-teens annual new shop growth rate. Of the 1,136 shops, 811 were company-operated and 325 were franchised; Dutch Rewards loyalty members accounted for approximately 72% of all transactions in 2025, up from approximately 68% in 2024.
Dutch Bros generates company-operated revenue from hand-crafted beverages sold primarily through drive-thru windows, which account for approximately 85% of transactions, with the remaining 15% at walk-up windows. The menu divides into coffee-based beverages (~50% of 2025 sales), the proprietary Dutch Bros Rebel energy drink (~25%), and refreshments including teas, lemonades, and sodas (~25%). The company roasts its own coffee beans in Grants Pass, Oregon and Melissa, Texas, sourcing green beans from Central and South America through third-party importers, with identified alternate sources available in the event of supply disruption. Franchise partners contribute royalties while company-operated shops bear the full cost structure including labor, occupancy, and commodity inputs. The Dutch Rewards app's Dutch Pass mobile payment feature accelerates throughput; the company implemented order ahead functionality in over 95% of shops during 2024. Labor is a primary variable cost; a company-wide minimum wage floor of at least $10.00 per hour applies across all markets, and real estate and construction costs elevated new shop economics during fiscal 2025.
Show full overview
Shop concentration in the Western United States exposes Dutch Bros to region-specific regulatory, weather, and demographic risks. The 10-K notes that certain markets may limit the number of drive-thru businesses operating within their geographic region, and that regulatory bans on new drive-thrus could constrain unit growth. Expansion into the 19 states receiving new shops in fiscal 2025 involves markets where consumer brand awareness is less established, and the filing notes new shops in unfamiliar markets may take longer than anticipated to reach planned operating levels and may initially carry higher construction, occupancy, and operating costs.
See also: Consumer Cyclical · Restaurants
From Dutch Bros Inc.'s most recent 10-K filing, extracted June 9, 2026.
Recent developments
updated 2026-06-17Recent Developments — Dutch Bros Inc.
Latest news
- NEWS Benzinga Bulls And Bears: Oracle, Apple, Super Micro — And SpaceX IPO Boosts Market — benzinga Jun 13, 2026 neutral
- NEWS These 10 Stocks Are Getting Crushed By Short Sellers Right Now — benzinga Jun 11, 2026 negative
- NEWS TD Cowen Reiterates Buy on Dutch Bros, Maintains $73 Price Target — benzinga Jun 10, 2026 positive
- NEWS 9 Consumer Discretionary Stocks Whale Activity In Today's Session — benzinga May 29, 2026 neutral
- NEWS Dutch Bros Strikes Agreement To Acquire Phoenix East Valley Franchise; Financial Terms Undisclosed — benzinga May 12, 2026 positive
Generated 2026-06-17T12:41:49Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMGeographicWestern United States10-K Item 1A: 'Our shops are geographically concentrated in the Western United States, and we could be negatively affected by conditions specific to that region.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
3 floor-breakers
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Quality below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $66.03: Quality below floor (3.6 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 44%; Below-average business quality; Rich valuation. Chart setup: Death cross but MACD improving, RSI 78. Prior stop was $61.41. Score 5.0/10, moderate confidence.
Take-profit target: $68.99 (+4.5% upside). Prior stop was $61.41. Stop-loss: $61.41.
Quality below floor (3.6 < 4.0).
Dutch Bros Inc. trades at a P/E of 103.9 (forward 53.3). TrendMatrix value score: 3.0/10. Verdict: Sell.
31 analysts cover BROS with a consensus score of 4.3/5. Average price target: $77.
What does Dutch Bros Inc. do?Dutch Bros operates 1,136 drive-thru beverage shops across 25 states (811 company-operated, 325 franchised) as of...
Dutch Bros operates 1,136 drive-thru beverage shops across 25 states (811 company-operated, 325 franchised) as of December 31, 2025, concentrated in the Western United States. Revenue comes from hand-crafted beverage sales (coffee ~50%, energy drink ~25%, refreshments ~25% of 2025 menu mix) at company shops and franchise royalties; Dutch Rewards loyalty members drove approximately 72% of all transactions in 2025.