Reformation is a fast-growing apparel retailer with strong financial health and 22.6% upside to the analyst target, but extreme insider selling (7.2% of market cap) and a consumer-cyclical headwind keep the engine from recommending a position.
Thesis pillars
- Strong Revenue Growth→Stable
- Extreme Insider Selling↑Improving
- Analyst Upside Asymmetry→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 11, 2026
Reformation Inc. (REF) Stock Analysis
Consumer Cyclical · Apparel Retail
Sell if holding. At $15.58, A.R:R 0.5:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.5%; Sector modifier (Consumer Cyclical): -1.5.
Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and... Read more
Sell if holding. At $15.58, A.R:R 0.5:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.5%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 6.3/10, moderate confidence.
Passes 4/7 gates (positive momentum, no SEC red flags, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and clean insider activity. Suitability: aggressive.
Recent developments
updated 2026-10-24Recent Developments — Reformation Inc.
Latest news
- NEWS Beijer Ref stock holds firm as sector consensus stays steady - AD HOC NEWS — AD HOC NEWS neutral
- NEWS Reformation (NYSE:REF) Reaches New 52-Week Low - Here's What Happened - MarketBeat — MarketBeat negative
- NEWS Reformation (NYSE:REF) Trading Down 5.1% - Here's What Happened - MarketBeat — MarketBeat negative
- NEWS Reformation (NYSE:REF) Upgraded at Robert W. Baird - MarketBeat — MarketBeat positive
- NEWS Reformation (NYSE:REF) Upgraded at Royal Bank Of Canada - MarketBeat — MarketBeat positive
Generated 2026-10-24T11:37:21Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
2 floor-breakers·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. At $15.58, A.R:R 0.5:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Thin upside margin: 7.5%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $14.49. Score 6.3/10, moderate confidence.
Analyst target: $16.75 (+7.5% upside). Prior stop was $14.49. Stop-loss: $14.49.
Thin upside margin: 7.5%; Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 1.2): -0.5.
Reformation Inc. trades at a P/E of 77.9 (forward 20.8). TrendMatrix value score: 5.8/10. Verdict: Sell.
13 analysts cover REF with a consensus score of 4.3/5. Average price target: $19.
What does Reformation Inc. do?Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and...
Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California.