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LULUlululemon athletica inc.Sell5.3·$101.30
SellHigh Confidence
Investment thesis

Lululemon presents a high-quality franchise — excellent return on equity of 32%, best-in-class margins, a Piotroski score of 8 out of 9, and four consecutive earnings beats — trading at a forward P/E of 10.1x amid a confirmed momentum downtrend and extreme negative sentiment, creating a potentially attractive setup for patient investors willing to wait for the technical picture to stabilize before committing.

Thesis pillars

  • High Quality Business Execution→Stable
  • Attractive Valuation Quality Discount↓Deteriorating
  • Momentum Breakdown Near Term Headwind→Stable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

lululemon athletica inc. (LULU) Stock Analysis

Recovery setup

SellValueQualityShortHigh Confidence

Consumer Cyclical · Apparel Retail

Sell if holding. Analyst target reached at $101.30 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5.

lululemon athletica inc. designs, distributes, and retails technical athletic apparel, footwear, and accessories, organized into Americas, China Mainland, and Rest of World segments across 30 countries. The company generated 71% of net revenue from the Americas in 2025, with... Read more

$101.30-6.8% A.UpsideScore 5.3/10#14 of 16 Apparel Retail
QualityF-score7 / 9FCF yield10.21%
Stop $94.21Target $121.98(resistance)A.R:R -0.9:1
Analyst target$104.91+3.6%27 analysts
$121.98our TP
$101.30price
$104.91mean
$44
$255

Sell if holding. Analyst target reached at $101.30 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 51. Score 5.3/10, high confidence.

Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 76d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: speculative.

10-K grounded · weekly refresh

About lululemon athletica inc.

About lululemon athletica inc.

lululemon athletica generated $11.1 billion in net revenue during fiscal 2025, with the Americas segment contributing 71% of the total, China Mainland 16%, and the combined Asia-Pacific/Europe-Middle East region 13%. The company operated 811 company-operated stores across 30 countries as of February 1, 2026, including 476 in the Americas, 172 in China Mainland, and 163 in other international markets.

The company earns revenue through company-operated stores, e-commerce, and wholesale arrangements with fitness studios and university retailers, supplemented by 45 third-party-operated locations under license and supply arrangements in markets such as the United Arab Emirates and Saudi Arabia. lululemon sources products through approximately 51 vendors, with its top five manufacturers producing 47% of products in 2025 and the single largest manufacturer accounting for 15%; fabric sourcing is similarly concentrated, with the top five fabric suppliers producing 48% of fabrics and 34% originating from Taiwan. Manufacturing is weighted toward Vietnam (40%), Cambodia (18%), Sri Lanka (11%), and Indonesia (11%). The company competes against large diversified apparel companies as well as smaller retailers specializing in yoga and other activewear, differentiating through its vertical retail distribution strategy and community-based marketing since it holds limited patent and exclusive intellectual property rights over its fabrication techniques.

Show full overview

Consumer discretionary spending exposure is central to lululemon's near-term outlook: the 10-K reports lower Americas store traffic in 2025 tied to inflationary pressure and economic uncertainty weighing on discretionary spending, at the same time tariff and de minimis policy changes raised inventory costs after the U.S. eliminated the de minimis exemption effective May 2, 2025 and expanded it globally beginning August 29, 2025. On April 21, 2026, the company disclosed via Form 8-K the appointment of Heidi O'Neill as permanent Chief Executive Officer effective September 8, 2026, succeeding an interim co-CEO structure in place since the prior CEO's departure, a leadership transition landing amid this macro and tariff-driven cost pressure.

See also: Consumer Cyclical · Apparel Retail

From lululemon athletica inc.'s most recent 10-K filing, extracted July 3, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-25
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Dec 10, 202676d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.4 in RISK_OFF)
Strong earnings beat streak (4/4)
High-quality business
Risks
Analyst target reached - limited upside remaining
Sector modifier (Consumer Cyclical): -1.5
Weak growth

Key Metrics

P/E (TTM)8.4
P/E (Fwd)11.8
Mkt Cap$11.3B
EV/EBITDA5.0
Profit Mgn12.8%
ROE30.9%
Rev Growth-4.3%
Beta0.86
DividendNone
Rating analysts40

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.10bearish
IV47%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Revenue shrinking — -4.3% YoY. Growth thesis broken unless recovery story develops.static

Earnings Growth
0.8
Revenue Growth
1.4
Declining revenue: -4%

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Volume
0.9
Obv
1.0
Ma Position
1.0
Rsi
4.5
Macd
10.0
Volume distribution (falling OBV)Below 200-MA, MA slope -6.1%/30d — confirmed downtrend
GatesMomentum 3.5<4.5A.R:R -0.9=NEGATIVEDeath cross (50MA < 200MA)Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 76d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Speculative
RSI
51 · Neutral
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $95.35Resistance $124.47

Price Targets

$94
$122
A.Upside-6.8%
A.R:R-0.9:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! Target reached (-6.8% upside)
! momentum at 3.5 (below the engine's 4.5 threshold)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-12-10 (76d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is LULU stock a buy right now?

Sell if holding. Analyst target reached at $101.30 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 51. Prior stop was $94.21. Score 5.3/10, high confidence.

What is the LULU stock price target?

Take-profit target: $121.98 (-6.8% upside). Prior stop was $94.21. Stop-loss: $94.21.

What are the risks of investing in LULU?

Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5; Weak growth.

Is LULU overvalued or undervalued?

lululemon athletica inc. trades at a P/E of 8.4 (forward 11.8). TrendMatrix value score: 7.6/10. Verdict: Sell.

What do analysts say about LULU?

40 analysts cover LULU with a consensus score of 2.9/5. Average price target: $105.

What does lululemon athletica inc. do?lululemon athletica inc. designs, distributes, and retails technical athletic apparel, footwear, and accessories,...

lululemon athletica inc. designs, distributes, and retails technical athletic apparel, footwear, and accessories, organized into Americas, China Mainland, and Rest of World segments across 30 countries. The company generated 71% of net revenue from the Americas in 2025, with women's, men's, and accessories products comprising 63%, 24%, and 13% of net revenue respectively, sold through 811 company-operated stores and e-commerce channels.

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