Intuit's wide economic moat, 22% net margins, Piotroski F-Score of 8 out of 9, and four consecutive earnings beats averaging 22.2% upside support a long-term case with 60.4% implied upside to analyst targets; however, a severe technical breakdown — momentum scoring 1.6 out of 10, confirmed death cross, falling on-balance volume, and a put/call ratio of 2.07 — constitutes a firm technical barrier to new entries and requires a meaningful recovery before the fundamental case can be acted on.
Thesis pillars
- Single Segment Concentration↓Deteriorating
- Wide Moat Compounding Quality→Stable
- Severe Momentum Breakdown↓Deteriorating
- +2 more pillars — see the Why tab for full reasoning
Intuit Inc. (INTU) Stock Analysis
Recovery setup
Technology · Software - Application
Hold if already holding. Not a fresh buy at $310.44, but acceptable to hold if already in. Reasons: Sector modifier (Technology): -0.8; Earnings estimates trending DOWN.
Intuit is a financial technology platform serving approximately 100 million consumers, small and mid-market businesses and accountants through four segments: Global Business Solutions (QuickBooks, Mailchimp), Consumer (TurboTax), Credit Karma and ProTax. Fiscal 2025 revenue was... Read more
Hold if already holding. Not a fresh buy at $310.44, but acceptable to hold if already in. Reasons: Sector modifier (Technology): -0.8; Earnings estimates trending DOWN. Chart setup: Death cross but MACD improving, RSI 76. Maintain position. Not compelling to add more. Score 6.0/10, moderate confidence.
Passes 6/9 gates (positive momentum, clean insider activity, positive momentum, earnings proximity 36d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and 8k serious 2.05. Suitability: speculative.
About Intuit Inc.
About Intuit Inc.
Intuit's fiscal 2025 revenue split 59% to Global Business Solutions, 26% to Consumer, 12% to Credit Karma and 3% to ProTax, across a platform serving approximately 100 million consumers, small and mid-market businesses and accountants. International net revenue was approximately 8% of the consolidated total in each of the fiscal years ended July 31, 2025, 2024 and 2023. The company is headquartered in Mountain View, California.
Global Business Solutions sells QuickBooks, Intuit Enterprise Suite and Mailchimp, plus payments, payroll, bill pay and small business financing. The Consumer segment sells TurboTax do-it-yourself and assisted tax products in the United States and Canada, including through the websites of thousands of financial institutions and retailers. Credit Karma offers credit scores, monitoring and personalized recommendations for credit card, home, auto, personal loan and insurance products, working with credit bureaus, banks, card issuers and insurance carriers. ProTax serves professional accountants with Lacerte, ProSeries and ProConnect Tax Online. Products reach customers through direct websites, apps and call centers, a direct sales force for accountants and mid-market buyers, retail locations for TurboTax Desktop, and partner channels. Tax revenue is heavily concentrated between November and April, which lifts the second and third fiscal quarters. In fiscal 2025 the company launched AI agents on its proprietary GenOS platform, aiming to pair them with a network of AI-enabled human experts.
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Public-sector competition and regulatory oversight stand out as exposures. The IRS has made a free direct filing system available and has said it will explore expanding eligibility with more states, while the legacy IRS Free File Program already offers free commercial software to qualifying taxpayers, so government-funded filing could reduce consumer tax revenue. Separately, Credit Karma member data is subject to a 2014 Federal Trade Commission order requiring a security program and biennial independent assessments for 20 years. In May 2026, the company disclosed via Form 8-K a plan to cut its full-time workforce by approximately 17%, with expected charges of $300 million to $340 million.
See also: Technology · Software - Application
From Intuit Inc.'s most recent 10-K filing, extracted October 11, 2026.
Recent developments
updated 2026-10-15Recent Developments — Intuit Inc.
Latest news
- NEWS Intuit Targets Faster Customer Growth: Can Its Strategy Deliver? - TradingView — TradingView positive
- NEWS Intuit vs. SoFi: Which Fintech Stock Offers More Upside for Investors? - TradingView — TradingView neutral
- NEWS Intuit vs. SoFi: Which Fintech Stock Offers More Upside for Investors? - es.tradingview.com — es.tradingview.com positive
- NEWS Intuit Inc. (INTU) Class Action Lawsuit Seeks Recovery for Investors; September 8, 2026, Deadline - Contact Kessler Topa — Morningstar negative
- NEWS INTU Shareholder Alert: Investors With Losses May Seek to Lead the Class Action in Intuit Inc. Securities Lawsuit - Cont — PR Newswire negative
Generated 2026-10-15T11:37:20Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-05-20Item 2.05MEDIUMIntuit announced a plan to simplify its organization, cutting full-time workforce by about 17% and considering some site closures; expects $300-340 million in charges, mainly in Q4 FY2026 (severance and benefits).SEC filing →
- 2026-04-28Item 5.02MEDIUMEVP and GM Small Business Group Marianna Tessel steps down effective May 31, 2026; Ashley Still, EVP/GM Mid-Market Group, will lead both groups. Tessel stays as an advisor until July 2, 2026. No reason cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $310.44, but acceptable to hold if already in. Reasons: Sector modifier (Technology): -0.8; Earnings estimates trending DOWN. Chart setup: Death cross but MACD improving, RSI 76. Maintain position. Not compelling to add more. Target $373.15 (+20.2%), stop $290.00 (−7.0%), A.R:R 1.4:1. Score 6.0/10, moderate confidence.
Take-profit target: $373.15 (+20.2% upside). Target $373.15 (+20.2%), stop $290.00 (−7.0%), A.R:R 1.4:1. Stop-loss: $290.00.
Sector modifier (Technology): -0.8; Earnings estimates trending DOWN; Weak growth.
Intuit Inc. trades at a P/E of 18.3 (forward 11.1). TrendMatrix value score: 7.4/10. Verdict: Hold.
42 analysts cover INTU with a consensus score of 3.7/5. Average price target: $406.
What does Intuit Inc. do?Intuit is a financial technology platform serving approximately 100 million consumers, small and mid-market businesses...
Intuit is a financial technology platform serving approximately 100 million consumers, small and mid-market businesses and accountants through four segments: Global Business Solutions (QuickBooks, Mailchimp), Consumer (TurboTax), Credit Karma and ProTax. Fiscal 2025 revenue was 59% Global Business Solutions, 26% Consumer, 12% Credit Karma and 3% ProTax, with international about 8%. Its strategy centers on an AI-driven expert platform pairing AI agents with human experts.