Intuit's wide economic moat, 22% net margins, Piotroski F-Score of 8 out of 9, and four consecutive earnings beats averaging 22.2% upside support a long-term case with 60.4% implied upside to analyst targets; however, a severe technical breakdown — momentum scoring 1.6 out of 10, confirmed death cross, falling on-balance volume, and a put/call ratio of 2.07 — constitutes a firm technical barrier to new entries and requires a meaningful recovery before the fundamental case can be acted on.
Thesis pillars
- Single Segment Concentration↓Deteriorating
- Wide Moat Compounding Quality→Stable
- Severe Momentum Breakdown↑Improving
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Sep 9, 2026· older than 90 days
Intuit Inc. (INTU) Stock Analysis
Recovery setup · Catalyst-Driven edge
Technology · Software - Application
Hold if already holding. Not a fresh buy at $344.72, but acceptable to hold if already in. Reasons: Thin upside margin: 8.8%; Sector modifier (Technology): -0.8.
Intuit runs a financial technology platform serving about 93 million consumers, small and mid-market businesses and accountants through TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite. Revenue splits 60% Global Business Solutions and 40% Consumer in... Read more
Hold if already holding. Not a fresh buy at $344.72, but acceptable to hold if already in. Reasons: Thin upside margin: 8.8%; Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 65. Maintain position. Not compelling to add more. Score 5.9/10, moderate confidence.
Passes 8/10 gates (positive momentum, clean insider activity, positive momentum, no SEC red flags, news events none recent, earnings proximity 15d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: speculative.
About Intuit Inc.
About Intuit Inc.
Intuit serves approximately 93 million consumers, small and mid-market businesses and accountants worldwide through TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite and Intuit Accountant Suite. Global Business Solutions contributed 60% of fiscal 2026 revenue and the Consumer segment 40%, versus 59% and 41% in fiscal 2025. International net revenue was approximately 8% of the consolidated total in each of fiscal 2024, 2025 and 2026.
Global Business Solutions sells QuickBooks and Intuit Enterprise Suite as subscriptions, along with payroll and human capital tools, merchant payment processing, bill pay, QuickBooks Checking through an FDIC-member bank partner, and small-business financing originated through a bank partner or the QuickBooks Capital Marketplace. Mailchimp adds email marketing, and Intuit Accountant Suite serves accounting firms. The Consumer segment sells do-it-yourself and expert-assisted TurboTax products in the United States and Canada, plus Credit Karma, which earns by connecting users with credit card, loan and insurance partners that include credit bureaus, banks and lenders. ProTax products such as Lacerte and ProSeries serve professional accountants. Intuit says its strategy rests on a platform that pairs proprietary data, AI agents and a network of thousands of human tax and bookkeeping experts, and it lists free and low-cost providers among its competitors.
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Public-sector competition and seasonality shape the consumer tax franchise. The filing warns that federal and state governments could become publicly funded direct competitors, noting that the IRS free direct filing system was suspended while the legacy IRS Free File Program still lets the agency offer free commercial software to qualifying taxpayers. Tax revenue is typically heavily concentrated from November through April, lifting results in the quarters ending January 31 and April 30. Credit Karma user data is also subject to an FTC order that requires a security program and biennial independent assessments through 2034, and noncompliance could lead to fines or enforcement action.
See also: Technology · Software - Application
From Intuit Inc.'s most recent 10-K filing, extracted October 18, 2026.
Recent developments
No fresh coverage since Oct 7, 2026
Recent Developments — Intuit Inc.
Latest news
- NEWS Intuit CEO Admits Pricing Is Driving TurboTax Customers Away, Says Low-Cost Fix Coming As Stock Extends Tumble Overnight — Stocktwits Oct 7, 2026 negative
- NEWS Intuit Targets Faster Customer Growth: Can Its Strategy Deliver? - TradingView — TradingView Sep 30, 2026 positive
- NEWS Intuit vs. SoFi: Which Fintech Stock Offers More Upside for Investors? - TradingView — TradingView Sep 30, 2026 neutral
- NEWS Intuit vs. SoFi: Which Fintech Stock Offers More Upside for Investors? - es.tradingview.com — es.tradingview.com Sep 30, 2026 positive
- NEWS Why Intuit (INTU) Stock is Dropping Despite Better-Than-Expected Q4 Earnings - Barron's — Barron's Aug 26, 2026 positive
Latest item Oct 7, 2026 · Generated 2026-11-04T11:44:35Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWGeographicinternational net revenue8.0%10-K Item 1: 'Total international net revenue was approximately 8% of consolidated total net revenue'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
2 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $344.72, but acceptable to hold if already in. Reasons: Thin upside margin: 8.8%; Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 65. Maintain position. Not compelling to add more. Analyst target $375.14 (+8.8%), stop $320.59 (−7.5%), A.R:R 0.6:1. Score 5.9/10, moderate confidence.
Analyst target: $375.14 (+8.8% upside). Analyst target $375.14 (+8.8%), stop $320.59 (−7.5%), A.R:R 0.6:1. Stop-loss: $320.59.
Thin upside margin: 8.8%; Sector modifier (Technology): -0.8; Weak growth.
Intuit Inc. trades at a P/E of 21.4 (forward 12.8). TrendMatrix value score: 6.5/10. Verdict: Hold.
41 analysts rate INTU, with a consensus score of 3.7/5. 31 analysts publish price targets averaging $408.
What does Intuit Inc. do?Intuit runs a financial technology platform serving about 93 million consumers, small and mid-market businesses and...
Intuit runs a financial technology platform serving about 93 million consumers, small and mid-market businesses and accountants through TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite. Revenue splits 60% Global Business Solutions and 40% Consumer in fiscal 2026, earned from subscriptions, tax preparation, payments, and partner referrals. International is about 8% of revenue. Item 1 cites proprietary data and a network of AI-enabled human experts as its advantage.