Zebra Technologies combines a strong earnings beat record and attractive valuation at 11.6x forward earnings with exceptional free cash flow conversion, but a confirmed death-cross technical breakdown with a -4.7% monthly moving average slope and elevated short interest create meaningful near-term downside risk.
Thesis pillars
- Earnings Beat Streak Valuation→Stable
- Death Cross Downtrend Momentum↓Deteriorating
- Exceptional Cash Conversion→Stable
- +1 more pillar — see the Why tab for full reasoning
Zebra Technologies Corporation (ZBRA) Stock Analysis
Technology · Communication Equipment
Hold if already holding. Not a fresh buy at $374.05, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.6% away).
Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through... Read more
Hold if already holding. Not a fresh buy at $374.05, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.6% away). Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Score 6.1/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 79d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-08-16Recent Developments — Zebra Technologies Corporation
Latest news
- NEWS Zebra Technologies Gains as Investors Look Ahead to Earnings and Build on Upbeat 2026 Outlook - Moomoo — Moomoo positive
- NEWS Zebra Technologies Earnings Preview: What to Expect - Yahoo Finance — Yahoo Finance neutral
- NEWS Assessing Zebra Technologies (ZBRA) Valuation After Raised Guidance And Q1 Earnings Beat - Yahoo Finance — Yahoo Finance positive
- NEWS Assessing Zebra Technologies (ZBRA) Valuation After Raised Guidance And Q1 Earnings Beat - Yahoo Finance Singapore — Yahoo Finance Singapore positive
- NEWS Truist raises Zebra Technologies stock price target to $267 on guidance - Investing.com — Investing.com positive
Generated 2026-08-16T16:37:06Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerCustomer A29%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer A| 29 | %'
- LOWCustomerCustomer B15%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer B| 15 | %'
- LOWCustomerCustomer C15%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer C| 15 | %'
Material Events(8-K, last 90d)
- 2026-05-26Item 5.02LOWAt the 2026 Annual Meeting held May 19, 2026, Zebra Technologies stockholders approved the 2026 Long-Term Incentive Plan (2026 LTIP). Routine compensatory arrangement approval; no officer departure or board election disclosed in available body text.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $374.05, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (2.6% away). Chart setup: No clear chart pattern; technical signals are mixed. Maintain position. Not compelling to add more. Target $432.43 (+15.6%), stop $349.71 (−7.0%), A.R:R -0.2:1. Score 6.1/10, moderate confidence.
Take-profit target: $432.43 (-3.0% upside). Target $432.43 (+15.6%), stop $349.71 (−7.0%), A.R:R -0.2:1. Stop-loss: $349.71.
Analyst target reached - limited upside remaining; Near 52-week high (2.6% away); Overbought (RSI 89).
Zebra Technologies Corporation trades at a P/E of 34.5 (forward 16.9). TrendMatrix value score: 5.8/10. Verdict: Hold.
25 analysts cover ZBRA with a consensus score of 4.0/5. Average price target: $405.
What does Zebra Technologies Corporation do?Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers,...
Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through more than 10,000 channel partners. Three distributor customers each exceeded 10% of net sales in 2025 (Customer A at 29%, B and C each at 15%), employing approximately 10,700 people across 129 facilities.