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Zebra Technologies Corporation (ZBRA) Stock Analysis

Recovery setup

HoldModerate Confidence

Technology · Communication Equipment

Hold if already holding. Not a fresh buy at $251.00, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Customer A (29.0%); Sector modifier (Technology): -0.8.

Zebra Technologies is a global leader in Automatic Identification and Data Capture (AIDC), selling mobile computers, barcode printers, scanners, RFID, and workflow software to enterprises in 179 countries through 10,000+ channel partners. In 2025, three distributor customers... Read more

$251.00+19.4% A.UpsideScore 5.7/10#4 of 21 Communication Equipment
QualityF-score7 / 9FCF yield4.75%
Stop $229.85Target $295.20(analyst − 10%)A.R:R 1.4:1
Analyst target$328.00+30.7%17 analysts
$295.20our TP
$251.00price
$328.00mean
$400

Hold if already holding. Not a fresh buy at $251.00, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Customer A (29.0%); Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 68. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.7/10, moderate confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 76d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Val7.5Qual5.6Grw4.4Mom6.7Sent7.9Ins5.0Peer4.2Tech3.3Risk4.75.7OVERALL

Recent Developments — Zebra Technologies Corporation

Latest news

Generated 2026-05-20T21:06:21Z.

Thesis

Rewards
Strong earnings beat streak (3/4)
Positive news sentiment (+1.00)
Attractive valuation
Risks
Concentration risk — Customer: Customer A (29.0%)
Sector modifier (Technology): -0.8
Below 200-MA, MA slope -4.9%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)29.9
P/E (Fwd)12.0
Mkt Cap$11.8B
EV/EBITDA14.1
Profit Mgn7.5%
ROE11.8%
Rev Growth14.3%
Beta1.62
DividendNone
Rating analysts26

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.15bearish
IV48%normal
Max Pain$150-40.2% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHCustomerCustomer A29%
    10-K Item 1: 'Customer A| 29 | %|'
  • MEDIUMCustomerCustomer B15%
    10-K Item 1: 'Customer B| 15 | %|'
  • MEDIUMCustomerCustomer C15%
    10-K Item 1: 'Customer C| 15 | %|'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
2.5
Support Resistance
3.3
52w Position
4.0
GatesA.R:R 1.4 < 1.5@spotDeath cross (50MA < 200MA)Momentum 6.7>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 76d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
68 · Neutral
↑ 20D MA↑ 50D MA↓ 200D MADEATH CROSSSupport $213.67Resistance $263.49

Price Targets

$230
$295
A.Upside+17.6%
A.R:R1.4:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! NEWS_MOD=+2: SELL_IF_HOLDING → HOLD_IF_HOLDING
! Reward/Risk 1.4:1 at current price — below 1.5:1 minimum

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-04 (76d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is ZBRA stock a buy right now?

Hold if already holding. Not a fresh buy at $251.00, but acceptable to hold if already in. Reasons: Concentration risk — Customer: Customer A (29.0%); Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 68. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $295.20 (+17.6%), stop $229.85 (−9.2%), A.R:R 1.4:1. Score 5.7/10, moderate confidence.

What is the ZBRA stock price target?

Take-profit target: $295.20 (+19.4% upside). Target $295.20 (+17.6%), stop $229.85 (−9.2%), A.R:R 1.4:1. Stop-loss: $229.85.

What are the risks of investing in ZBRA?

Concentration risk — Customer: Customer A (29.0%); Sector modifier (Technology): -0.8; Below 200-MA, MA slope -4.9%/30d (confirmed downtrend).

Is ZBRA overvalued or undervalued?

Zebra Technologies Corporation trades at a P/E of 29.9 (forward 12.0). TrendMatrix value score: 7.5/10. Verdict: Hold.

What do analysts say about ZBRA?

26 analysts cover ZBRA with a consensus score of 3.9/5. Average price target: $328.

What does Zebra Technologies Corporation do?Zebra Technologies is a global leader in Automatic Identification and Data Capture (AIDC), selling mobile computers,...

Zebra Technologies is a global leader in Automatic Identification and Data Capture (AIDC), selling mobile computers, barcode printers, scanners, RFID, and workflow software to enterprises in 179 countries through 10,000+ channel partners. In 2025, three distributor customers each exceeded 10% of net sales: Customer A (29%), Customer B (15%), and Customer C (15%).

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