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ZBRAZebra Technologies CorporationSell5.5·$237.39-1.11%
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Zebra Technologies Corporation (ZBRA) Stock Analysis

Range Bound setup

SellModerate Confidence

Technology · Communication Equipment

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $237.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -4.7%/30d (confirmed downtrend).

Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through... Read more

$237.39+24.7% A.UpsideScore 5.5/10#10 of 21 Communication Equipment
QualityF-score7 / 9FCF yield4.89%
Stop $220.77Target $296.00(analyst − 10%)A.R:R 2.3:1
Analyst target$328.88+38.5%17 analysts
$296.00our TP
$237.39price
$328.88mean
$400

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $237.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -4.7%/30d (confirmed downtrend). Chart setup: RSI 41 mid-range, Bollinger mid-band. Score 5.5/10, moderate confidence.

Passes 6/9 gates (favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 49d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-06-17
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Aug 4, 202649d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Attractive valuation
Analyst upside: 25%
Risks
Negative momentum
Below 200-MA, MA slope -4.7%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)29.0
P/E (Fwd)11.6
Mkt Cap$11.4B
EV/EBITDA13.8
Profit Mgn7.5%
ROE11.8%
Rev Growth14.3%
Beta1.63
DividendNone
Rating analysts26

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C0.38bullish
IV52%elevated
Max Pain$320+34.8% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMCustomerCustomer A29%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer A| 29 | %'
  • LOWCustomerCustomer B15%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer B| 15 | %'
  • LOWCustomerCustomer C15%
    10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer C| 15 | %'

Material Events(8-K, last 90d)

  • 2026-05-26Item 5.02LOW
    At the 2026 Annual Meeting held May 19, 2026, Zebra Technologies stockholders approved the 2026 Long-Term Incentive Plan (2026 LTIP). Routine compensatory arrangement approval; no officer departure or board election disclosed in available body text.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
1.9
Ma Position
3.0
Rsi
4.5
Obv
10.0
Volume accumulation (rising OBV)Below 200-MA, MA slope -4.7%/30d — confirmed downtrend
GatesMomentum 3.9<4.5Death cross (50MA < 200MA)Executive change: officer departure/appointmentA.R:R 2.3 ≥ 1.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 49d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
41 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $211.86Resistance $259.85

Price Targets

$221
$296
A.Upside+24.7%
A.R:R2.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! momentum at 3.9 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-08-04 (49d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is ZBRA stock a buy right now?

Sell if holding. Momentum 3.9/10 is below the 5.0 floor at $237.39 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -4.7%/30d (confirmed downtrend). Chart setup: RSI 41 mid-range, Bollinger mid-band. Prior stop was $220.77. Score 5.5/10, moderate confidence.

What is the ZBRA stock price target?

Take-profit target: $296.00 (+24.7% upside). Prior stop was $220.77. Stop-loss: $220.77.

What are the risks of investing in ZBRA?

Negative momentum; Below 200-MA, MA slope -4.7%/30d (confirmed downtrend).

Is ZBRA overvalued or undervalued?

Zebra Technologies Corporation trades at a P/E of 29.0 (forward 11.6). TrendMatrix value score: 7.6/10. Verdict: Sell.

What do analysts say about ZBRA?

26 analysts cover ZBRA with a consensus score of 4.0/5. Average price target: $329.

What does Zebra Technologies Corporation do?Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers,...

Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through more than 10,000 channel partners. Three distributor customers each exceeded 10% of net sales in 2025 (Customer A at 29%, B and C each at 15%), employing approximately 10,700 people across 129 facilities.

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