Zebra Technologies combines a strong earnings beat record and attractive valuation at 11.6x forward earnings with exceptional free cash flow conversion, but a confirmed death-cross technical breakdown with a -4.7% monthly moving average slope and elevated short interest create meaningful near-term downside risk.
Thesis pillars
- Earnings Beat Streak Valuation↑Improving
- Death Cross Downtrend Momentum↑Improving
- Exceptional Cash Conversion↑Improving
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 12, 2026· older than 90 days
Zebra Technologies Corporation (ZBRA) Stock Analysis
Oversold Bounce setup
Technology · Communication Equipment
Hold if already holding. Not a fresh buy at $332.44, but acceptable to hold if already in. Reason: Sector modifier (Technology): -0.8.
Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through... Read more
Hold if already holding. Not a fresh buy at $332.44, but acceptable to hold if already in. Reason: Sector modifier (Technology): -0.8. Chart setup: Oversold RSI 29, near Bollinger lower, volume surge. Maintain position. Not compelling to add more. Score 6.5/10, moderate confidence.
Passes 5/8 gates (clean insider activity, news boost analyst 0.60, earnings proximity 96d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.
Recent developments
updated Nov 4, 2026Recent Developments — Zebra Technologies Corporation
Latest news
- NEWS Citigroup Maintains Neutral on Zebra Technologies, Lowers Price Target to $398 — benzinga Nov 4, 2026 negative
- NEWS Zebra Technologies (ZBRA) Was a Top Contributor for Ariel Fund on Strong Earnings and Automation Demand - Yahoo Finance — Yahoo Finance Oct 28, 2026 positive
- NEWS ZBRA vs. HON: Which Industrial Automation Stock is a Better Pick? - The Globe and Mail — The Globe and Mail Oct 28, 2026 neutral
- NEWS ZBRA vs. HON: Which Industrial Automation Stock is a Better Pick? - Yahoo Finance — Yahoo Finance Oct 28, 2026 neutral
- NEWS Zebra Technologies To Rally Around 24%? Here Are 10 Top Analyst Forecasts For Tuesday - webull.com — webull.com Sep 16, 2026 positive
Latest item Nov 4, 2026 · Generated 2026-11-05T11:34:09Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMCustomerCustomer A29%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer A| 29 | %'
- LOWCustomerCustomer B15%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer B| 15 | %'
- LOWCustomerCustomer C15%10-K Item 1: 'three customers, who are distributors of the Company's offerings, that individually accounted for more than 10% of our Net sales ... Customer C| 15 | %'
Material Events(8-K, last 90d)
- 2026-05-26Item 5.02LOWAt the 2026 Annual Meeting held May 19, 2026, Zebra Technologies stockholders approved the 2026 Long-Term Incentive Plan (2026 LTIP). Routine compensatory arrangement approval; no officer departure or board election disclosed in available body text.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $332.44, but acceptable to hold if already in. Reason: Sector modifier (Technology): -0.8. Chart setup: Oversold RSI 29, near Bollinger lower, volume surge. Maintain position. Not compelling to add more. Analyst target $375.53 (+13.0%), stop $309.17 (−7.5%), A.R:R 1.3:1. Score 6.5/10, moderate confidence.
Analyst target: $375.53 (+13.0% upside). Analyst target $375.53 (+13.0%), stop $309.17 (−7.5%), A.R:R 1.3:1. Stop-loss: $309.17.
Sector modifier (Technology): -0.8.
Zebra Technologies Corporation trades at a P/E of 26.9 (forward 14.9). TrendMatrix value score: 7.0/10. Verdict: Hold.
23 analysts rate ZBRA, with a consensus score of 3.9/5. 15 analysts publish price targets averaging $417.
What does Zebra Technologies Corporation do?Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers,...
Zebra Technologies designs, manufactures and sells AIDC products—mobile computers, barcode scanners, RFID readers, thermal printers and machine vision systems—plus related services and software to retail, manufacturing, healthcare and logistics customers in 179 countries through more than 10,000 channel partners. Three distributor customers each exceeded 10% of net sales in 2025 (Customer A at 29%, B and C each at 15%), employing approximately 10,700 people across 129 facilities.