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SUNBSunbelt Rentals Holdings, Inc.Sell4.7·$72.34-0.82%
SellModerate Confidence
Investment thesis

Sunbelt Rentals Holdings has strong momentum with a 7.2 out of 10 momentum score and 292% free cash flow conversion relative to net income, but the stock trades 15.4% above analyst targets and has only one quarter of earnings history showing a miss, limiting visibility into the fundamental earnings trajectory.

Thesis pillars

  • Exceptional Fcf ConversionStable
  • Strong Price MomentumStable
  • Stock Price Well Above TargetsStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Sunbelt Rentals Holdings, Inc. (SUNB) Stock Analysis

SellModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $72.34 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.4): -0.5.

Sunbelt Rentals Holdings, Inc., together with its subsidiaries, engages in the construction, industrial, and general equipment rental business under the Sunbelt Rentals brand name in the United States, the United Kingdom, and Canada. The company operates through North... Read more

$72.34+1.1% A.UpsideScore 4.7/10#12 of 17 Rental & Leasing Services
QualityF-score6 / 9FCF yield6.63%
IncomeYield4.15%Payout0.00%sustainable
Stop $68.52Target $73.14(analyst − 13%)A.R:R 0.1:1
Analyst target$84.07+16.2%14 analysts
$73.14our TP
$72.34price
$84.07mean
$65
$115

Sell if holding. Analyst target reached at $72.34 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.4): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Score 4.7/10, moderate confidence.

Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-06

Recent Developments — Sunbelt Rentals Holdings, Inc.

Generated 2026-07-06T05:51:48Z.

Thesis

Rewards
No bull case signals
Risks
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.4): -0.5
Consecutive earnings misses (2)

Key Metrics

P/E (TTM)23.0
P/E (Fwd)15.1
Mkt Cap$29.6B
EV/EBITDA14.3
Profit Mgn11.9%
ROE17.4%
Rev Growth8.9%
Beta1.65
Dividend4.15%
Rating analysts19

Quality Signals

Piotroski F6/9MoatNarrow

Options Flow

P/C1.60bearish
IV72%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
0.0
Obv
1.0
Ma Position
2.5
Rsi
3.5
Volume distribution (falling OBV)

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
0.0
Revenue Growth
4.7

No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static

Earnings History
0.0
Surprise Avg
0.0
Erm
5.0
Dividend Safety
6.0
Earnings concerns: 0B/2MDividend: 415.0%
GatesMomentum 1.4<4.5A.R:R 0.1 < 1.5@spotInsider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
35 · Neutral
20D MA 50D MA 200D MASupport $70.64Resistance $86.67

Price Targets

$69
$73
A.Upside+1.1%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (1.1% upside)
! momentum at 1.4 (below the engine's 4.5 threshold)
! asymmetry at 0.1 (below the engine's 1.5 threshold)@spot

Earnings

M
M
M
M
0/4 beats

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SUNB stock a buy right now?

Sell if holding. Analyst target reached at $72.34 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.4): -0.5. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $68.52. Score 4.7/10, moderate confidence.

What is the SUNB stock price target?

Take-profit target: $73.14 (+1.1% upside). Prior stop was $68.52. Stop-loss: $68.52.

What are the risks of investing in SUNB?

Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.4): -0.5; Consecutive earnings misses (2).

Is SUNB overvalued or undervalued?

Sunbelt Rentals Holdings, Inc. trades at a P/E of 23.0 (forward 15.1). TrendMatrix value score: 6.0/10. Verdict: Sell.

What do analysts say about SUNB?

19 analysts cover SUNB with a consensus score of 3.7/5. Average price target: $84.

What does Sunbelt Rentals Holdings, Inc. do?Sunbelt Rentals Holdings, Inc., together with its subsidiaries, engages in the construction, industrial, and general...

Sunbelt Rentals Holdings, Inc., together with its subsidiaries, engages in the construction, industrial, and general equipment rental business under the Sunbelt Rentals brand name in the United States, the United Kingdom, and Canada. The company operates through North America-General Tool, North America-Specialty, and United Kingdom segments. It provides construction, industrial and general equipment, such as mobile elevating work platforms, skid steers, forklifts, excavators, lighting equipment and small general tools; and power and hvac, climate control, scaffold services, flooring solutions, pump solutions, trench safety, industrial tool, film and television, temporary structures, ground protection, temporary fencing, and temporary walls. The company serves multinational businesses, local contractors, individual do-it-yourselfers, construction and industrial customers, service, repair and facility management businesses, emergency response organizations, event organizers, as well as government entities, including municipalities and specialist contractors. The company was founded in 1947 and is based in Fort Mill, South Carolina.

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