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SUNBSunbelt Rentals Holdings, Inc.Sell4.8·$72.08-0.36%
SellModerate Confidence
Investment thesis

Sunbelt Rentals Holdings has strong momentum with a 7.2 out of 10 momentum score and 292% free cash flow conversion relative to net income, but the stock trades 15.4% above analyst targets and has only one quarter of earnings history showing a miss, limiting visibility into the fundamental earnings trajectory.

Thesis pillars

  • Exceptional Fcf ConversionStable
  • Strong Price MomentumStable
  • Stock Price Well Above TargetsStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Sunbelt Rentals Holdings, Inc. (SUNB) Stock Analysis

SellModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $72.08 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%).

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and... Read more

$72.08+16.1% A.UpsideScore 4.8/10#10 of 17 Rental & Leasing Services
QualityF-score6 / 9FCF yield6.63%
IncomeYield4.15%Payout0.00%sustainable
Stop $68.45Target $84.94(resistance)A.R:R -0.0:1
Analyst target$84.07+16.6%14 analysts
$84.94our TP
$72.08price
$84.07mean
$65
$115

Sell if holding. Analyst target reached at $72.08 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: No clear chart pattern; technical signals are mixed. Score 4.8/10, moderate confidence.

Passes 5/8 gates (clean insider activity, news events none recent, earnings proximity no date, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-07

Recent Developments — Sunbelt Rentals Holdings, Inc.

Generated 2026-07-07T12:31:58Z.

Thesis

Rewards
No bull case signals
Risks
Concentration risk — Geographic: North America – General Tool segment (58.0%)
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.4): -0.5

Key Metrics

P/E (TTM)23.0
P/E (Fwd)15.1
Mkt Cap$29.6B
EV/EBITDA14.3
Profit Mgn11.9%
ROE17.4%
Rev Growth8.9%
Beta1.65
Dividend4.15%
Rating analysts19

Quality Signals

Piotroski F6/9MoatNarrow

Options Flow

P/C3.07bearish
IV64%elevated

Concentration Risks(10-K Item 1A)

  • HIGHGeographicNorth America – General Tool segment58%
    10-K Item 1: 'In the fiscal year ended April 30, 2026, 58% of our revenue was attributable to the North America – General Tool segment'

Material Events(8-K, last 90d)

  • 2026-06-30Item 5.02LOW
    Board increased its size from eight to nine directors and elected Cynthia T. Jamison to the new seat and the Audit Committee, effective August 1, 2026. Routine appointment.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

3 floor-breakers

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
0.0
Revenue Growth
4.7

No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static

Earnings History
0.0
Surprise Avg
0.0
Erm
5.0
Dividend Safety
6.0
Earnings concerns: 0B/2MDividend: 415.0%

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Volume
0.0
Ma Position
2.5
Rsi
3.5
Obv
10.0
Volume accumulation (rising OBV)
GatesMomentum 3.2<4.5A.R:R -0.0=NEGATIVEExecutive change: officer departure/appointmentInsider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
35 · Neutral
20D MA 50D MA 200D MASupport $70.57Resistance $86.67

Price Targets

$68
$85
A.Upside+17.8%
A.R:R-0.0:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-0.1% upside)
! momentum at 3.2 (below the engine's 4.5 threshold)
! Negative risk/reward — downside exceeds upside

Earnings

M
M
M
M
0/4 beats

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is SUNB stock a buy right now?

Sell if holding. Analyst target reached at $72.08 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: North America – General Tool segment (58.0%). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $68.45. Score 4.8/10, moderate confidence.

What is the SUNB stock price target?

Take-profit target: $84.94 (+16.1% upside). Prior stop was $68.45. Stop-loss: $68.45.

What are the risks of investing in SUNB?

Concentration risk — Geographic: North America – General Tool segment (58.0%); Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.4): -0.5.

Is SUNB overvalued or undervalued?

Sunbelt Rentals Holdings, Inc. trades at a P/E of 23.0 (forward 15.1). TrendMatrix value score: 5.8/10. Verdict: Sell.

What do analysts say about SUNB?

19 analysts cover SUNB with a consensus score of 3.8/5. Average price target: $84.

What does Sunbelt Rentals Holdings, Inc. do?Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it...

Sunbelt Rentals Holdings operates 1,611 equipment rental stores across North America and the United Kingdom, making it the second-largest equipment rental company in North America and the largest in the UK by rental revenue. The company generated $11,154 million in revenue and $2,181 million in operating income for the fiscal year ended April 30, 2026, with the North America – General Tool segment contributing 58% of revenue, North America – Specialty 33%, and the United Kingdom 9%. No single customer accounted for more than 1% of total revenue.

Related stocks: AER (AerCap Holdings N.V.) · HRI (Herc Holdings Inc.) · EQPT (EquipmentShare.com Inc) · GATX (GATX Corporation) · URI (United Rentals, Inc.)
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