Herc Holdings Inc. (HRI) Stock Analysis
Recovery setup
Industrials · Rental & Leasing Services
Sell if holding. Engine safety override at $127.62: Quality below floor (3.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: Below-average business quality; Below long-term trend.
Herc Holdings is one of the largest equipment rental suppliers in North America with 602 locations across 46 U.S. states and 5 Canadian provinces. It rents construction, industrial, specialty, and contractor tools equipment to contractors, industrial customers, and other... Read more
Sell if holding. Engine safety override at $127.62: Quality below floor (3.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 74. Score 6.2/10, moderate confidence.
Passes 6/8 gates (positive momentum, clean insider activity, no SEC red flags, news boost analyst 0.50, earnings proximity 88d clear, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-01-30Item 5.02LOWJohn M. Engquist notified Board of intent not to stand for re-election as director at 2026 annual meeting. No disagreement with the Company on any matter cited.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Unprofitable operations — net margin -0.1%. Quality floor flags this regardless of sector context.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $127.62: Quality below floor (3.2 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 6.2/10. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 74. Prior stop was $118.71. Score 6.2/10, moderate confidence.
Take-profit target: $146.94 (+15.1% upside). Prior stop was $118.71. Stop-loss: $118.71.
Quality below floor (3.2 < 4.0).
Herc Holdings Inc. trades at a P/E of N/A (forward 13.5). TrendMatrix value score: 7.7/10. Verdict: Sell.
13 analysts cover HRI with a consensus score of 3.9/5. Average price target: $169.
What does Herc Holdings Inc. do?Herc Holdings is one of the largest equipment rental suppliers in North America with 602 locations across 46 U.S....
Herc Holdings is one of the largest equipment rental suppliers in North America with 602 locations across 46 U.S. states and 5 Canadian provinces. It rents construction, industrial, specialty, and contractor tools equipment to contractors, industrial customers, and other markets, with revenue diversified across customer types and geographies.