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URIUnited Rentals, Inc.Sell5.9·$1175.17
SellModerate Confidence
Investment thesis

United Rentals holds superior quality metrics versus peers — with a 28% return on equity, 15% operating margins, and a Piotroski score of 7 out of 9 — but 3 consecutive earnings misses and a deeply negative risk/reward ratio at the current price near the 52-week high make near-term entry unfavorable.

Thesis pillars

  • Superior Returns Quality→Stable
  • Earnings Miss Streak↓Deteriorating
  • Negative Risk Reward At Peak↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Jan 28, 2026· older than 90 days

Full reasoning →

Open full analysis

United Rentals, Inc. (URI) Stock Analysis

SellVALUE-TRAP 1/5GrowthModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $1175.17 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.2% away).

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated... Read more

$1175.17-0.9% A.UpsideScore 5.9/10#5 of 18 Rental & Leasing Services
QualityF-score7 / 9FCF yield2.91%
IncomeYield0.67%Payout16.95%sustainable
Stop $1093.55Analyst target $1164.09(reached)A.R:R -0.1:1
Analyst consensus$1293.43+10.1%21 analysts with price targets
$1175.17price
$1293.43mean
$950
$1610

Sell if holding. Analyst target reached at $1175.17 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.2% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.9/10, moderate confidence.

Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 84d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Oct 21, 2026

Recent Developments — United Rentals, Inc.

Latest item Oct 21, 2026 · Generated 2026-11-04T11:44:37Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jan 27, 202784d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (3/4)
Strong growth profile
Risks
Analyst target reached - limited upside remaining
Near 52-week high (2.2% away)
Sector modifier (Industrials): -0.7

Key Metrics

P/E (TTM)25.9
P/E (Fwd)19.1
Mkt Cap$72.8B
EV/EBITDA17.6
Profit Mgn16.3%
ROE30.6%
Rev Growth15.7%
Beta1.81
Dividend0.67%
Analysts with ratings27

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C2.03bearish
IV47%normal
Max Pain$600-48.9% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -0.1=NEGATIVEMomentum 5.5<5.5 (soft — BUY_NOW allowed but watch)Momentum 5.5>=4.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 84d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
76 · Overbought
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $1005.64Resistance $1202.12

Price Targets

A.Upside-0.9%
A.R:R-0.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-0.9% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2027-01-27 (84d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is URI stock a buy right now?

Sell if holding. Analyst target reached at $1175.17 — A.R:R is negative (-0.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.2% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $1093.55. Score 5.9/10, moderate confidence.

What is the URI stock price target?

Analyst target $1164.09 reached (−0.9% from $1175.17); no take-profit level is published. Prior stop was $1093.55. Stop-loss: $1093.55.

What are the risks of investing in URI?

Analyst target reached - limited upside remaining; Near 52-week high (2.2% away); Sector modifier (Industrials): -0.7.

Is URI overvalued or undervalued?

United Rentals, Inc. trades at a P/E of 25.9 (forward 19.1). TrendMatrix value score: 5.1/10. Verdict: Sell.

What do analysts say about URI?

27 analysts rate URI, with a consensus score of 3.9/5. 21 analysts publish price targets averaging $1293.

What does United Rentals, Inc. do?United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all...

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated $16,099 million in total revenue in 2025 across two segments — general rentals and specialty — with equipment rental representing 86% of revenues; its largest customer accounted for 1% of revenues and its top 10 for 5%.

Related stocks: SUNB (Sunbelt Rentals Holdings, Inc.) · AER (AerCap Holdings N.V.) · R (Ryder System, Inc.) · UHAL (U-Haul Holding Company) · UHAL-B (U-Haul Holding Company Series N)
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