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URIUnited Rentals, Inc.Sell4.9·$1099.68+0.10%
SellHigh Confidence
Investment thesis

United Rentals holds superior quality metrics versus peers — with a 28% return on equity, 15% operating margins, and a Piotroski score of 7 out of 9 — but 3 consecutive earnings misses and a deeply negative risk/reward ratio at the current price near the 52-week high make near-term entry unfavorable.

Thesis pillars

  • Superior Returns QualityStable
  • Earnings Miss StreakStable
  • Negative Risk Reward At PeakStable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

United Rentals, Inc. (URI) Stock Analysis

Range Bound setup

SellVALUE-TRAP 2/5High Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $1099.68 — A.R:R is negative (-1.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (3.8% away).

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated... Read more

$1099.68+1.9% A.UpsideScore 4.9/10#9 of 17 Rental & Leasing Services
QualityF-score7 / 9FCF yield2.72%
IncomeYield0.72%Payout18.76%sustainable
Stop $1040.74Target $1120.82(resistance)A.R:R -1.3:1
Analyst target$1137.48+3.4%21 analysts
$1120.82our TP
$1099.68price
$1137.48mean
$715
$1550

Sell if holding. Analyst target reached at $1099.68 — A.R:R is negative (-1.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (3.8% away). Chart setup: RSI 55 mid-range, Bollinger mid-band. Score 4.9/10, high confidence.

Passes 6/8 gates (clean insider activity, no SEC red flags, news boost analyst 0.60, earnings proximity 17d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-07-07
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Jul 22, 202617d to earnings· next earnings call

Thesis

Rewards
Recent Analyst detected in news
Risks
Analyst target reached - limited upside remaining
Near 52-week high (3.8% away)
Leverage penalty (D/E 1.7): -1.0

Key Metrics

P/E (TTM)28.1
P/E (Fwd)20.4
Mkt Cap$68.8B
EV/EBITDA18.4
Profit Mgn15.3%
ROE28.2%
Rev Growth7.2%
Beta1.79
Dividend0.72%
Rating analysts27

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.35bearish
IV51%elevated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.3
Revenue Growth
4.3

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Volume
0.5
Obv
4.3
Rsi
5.5
Ma Position
9.0
Above 200-day MA
GatesMomentum 3.9<4.5A.R:R -1.3=NEGATIVEInsider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.60EARNINGS PROXIMITY 17d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
55 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $1045.92Resistance $1143.69

Price Targets

$1041
$1121
A.Upside+1.9%
A.R:R-1.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeSteady

Risk Alerts

! Target reached (-6.9% upside)
! momentum at 3.9 (below the engine's 4.5 threshold)
! Negative risk/reward — downside exceeds upside

Earnings

B
M
M
M
1/4 beats
Next Earnings2026-07-22 (17d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is URI stock a buy right now?

Sell if holding. Analyst target reached at $1099.68 — A.R:R is negative (-1.3) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (3.8% away). Chart setup: RSI 55 mid-range, Bollinger mid-band. Prior stop was $1040.74. Score 4.9/10, high confidence.

What is the URI stock price target?

Take-profit target: $1120.82 (+1.9% upside). Prior stop was $1040.74. Stop-loss: $1040.74.

What are the risks of investing in URI?

Analyst target reached - limited upside remaining; Near 52-week high (3.8% away); Leverage penalty (D/E 1.7): -1.0.

Is URI overvalued or undervalued?

United Rentals, Inc. trades at a P/E of 28.1 (forward 20.4). TrendMatrix value score: 4.7/10. Verdict: Sell.

What do analysts say about URI?

27 analysts cover URI with a consensus score of 3.9/5. Average price target: $1137.

What does United Rentals, Inc. do?United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all...

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated $16,099 million in total revenue in 2025 across two segments — general rentals and specialty — with equipment rental representing 86% of revenues; its largest customer accounted for 1% of revenues and its top 10 for 5%.

Related stocks: AER (AerCap Holdings N.V.) · R (Ryder System, Inc.) · SUNB (Sunbelt Rentals Holdings, Inc.) · UHAL (U-Haul Holding Company) · UHAL-B (U-Haul Holding Company Series N)
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