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URIUnited Rentals, Inc.Sell6.0·$1034.81
SellModerate Confidence
Investment thesis

United Rentals holds superior quality metrics versus peers — with a 28% return on equity, 15% operating margins, and a Piotroski score of 7 out of 9 — but 3 consecutive earnings misses and a deeply negative risk/reward ratio at the current price near the 52-week high make near-term entry unfavorable.

Thesis pillars

  • Superior Returns Quality→Stable
  • Earnings Miss Streak→Stable
  • Negative Risk Reward At Peak↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

United Rentals, Inc. (URI) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5GrowthModerate Confidence

Industrials · Rental & Leasing Services

Earnings in 7 days (2026-10-21). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. Multiple concerning factors at $1034.81: Leverage penalty (D/E 1.7): -1.0; Sector modifier (Industrials): -0.7.

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated... Read more

$1034.81+10.1% A.UpsideScore 6.0/10#7 of 18 Rental & Leasing Services
QualityF-score7 / 9FCF yield2.58%
IncomeYield0.74%Payout18.08%sustainable
Stop $964.21Target $1139.36(analyst − 10%)A.R:R 1.5:1
Analyst target$1265.95+22.3%21 analysts
$1139.36our TP
$1034.81price
$1265.95mean
$950
$1610

Sell if holding. Multiple concerning factors at $1034.81: Leverage penalty (D/E 1.7): -1.0; Sector modifier (Industrials): -0.7. Chart setup: RSI 53 mid-range, Bollinger mid-band. Score 6.0/10, moderate confidence.

Passes 7/8 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on earnings proximity 7d<=7d. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-15
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Oct 21, 20267d to earnings· next earnings call

Thesis

Rewards
No bull case signals
Risks
Sector modifier (Industrials): -0.7
Leverage penalty (D/E 1.7): -1.0
Earnings in 7 days (event risk)

Key Metrics

P/E (TTM)25.5
P/E (Fwd)18.5
Mkt Cap$66.0B
EV/EBITDA17.3
Profit Mgn15.7%
ROE28.9%
Rev Growth11.8%
Beta1.83
Dividend0.74%
Rating analysts27

Quality Signals

Piotroski F7/9MoatNarrow

Options Flow

P/C1.14bearish
IV60%elevated
Max Pain$800-22.7% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesEARNINGS PROXIMITY 7d<=7dMomentum 6.8>=5.5A.R:R 1.5 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
53 · Neutral
↓ 20D MA↓ 50D MA↑ 200D MAGOLDEN CROSSSupport $973.29Resistance $1101.41

Price Targets

$964
$1139
A.Upside+10.1%
A.R:R1.5:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! EARNINGS_PROXIMITY:7d<=7d

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-10-21 (7d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is URI stock a buy right now?

Sell if holding. Multiple concerning factors at $1034.81: Leverage penalty (D/E 1.7): -1.0; Sector modifier (Industrials): -0.7. Chart setup: RSI 53 mid-range, Bollinger mid-band. Prior stop was $964.21. Score 6.0/10, moderate confidence.

What is the URI stock price target?

Take-profit target: $1139.36 (+10.1% upside). Prior stop was $964.21. Stop-loss: $964.21.

What are the risks of investing in URI?

Sector modifier (Industrials): -0.7; Leverage penalty (D/E 1.7): -1.0; Earnings in 7 days (event risk).

Is URI overvalued or undervalued?

United Rentals, Inc. trades at a P/E of 25.5 (forward 18.5). TrendMatrix value score: 5.6/10. Verdict: Sell.

What do analysts say about URI?

27 analysts cover URI with a consensus score of 4.0/5. Average price target: $1266.

What does United Rentals, Inc. do?United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all...

United Rentals, the largest equipment rental company in the world, operates 1,768 locations across 49 U.S. states, all Canadian provinces, and smaller presences in Europe, Australia, and New Zealand with a fleet of $22.5 billion in original equipment cost. The company generated $16,099 million in total revenue in 2025 across two segments — general rentals and specialty — with equipment rental representing 86% of revenues; its largest customer accounted for 1% of revenues and its top 10 for 5%.

Related stocks: AER (AerCap Holdings N.V.) · SUNB (Sunbelt Rentals Holdings, Inc.) · R (Ryder System, Inc.) · UHAL (U-Haul Holding Company) · UHAL-B (U-Haul Holding Company Series N)
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