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United Rentals, Inc. (URI) Stock Analysis

Recovery setup

SellVALUE-TRAP 2/5Moderate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $952.89 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.7): -1.0.

United Rentals is the largest equipment rental company in the world, operating 1,768 locations across the US, Canada, Europe, Australia, and New Zealand with an estimated 15% North American market share. In 2025, it generated $16.1 billion in total revenues with equipment rental... Read more

$952.89+1.2% A.UpsideScore 5.1/10#8 of 17 Rental & Leasing Services
Stop $885.93Target $964.46(analyst − 10%)A.R:R 0.1:1
Analyst target$1071.62+12.5%20 analysts
$964.46our TP
$952.89price
$1071.62mean
$715
$1550

Sell if holding. Analyst target reached at $952.89 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.7): -1.0. Chart setup: Death cross but MACD improving, RSI 80. Score 5.1/10, moderate confidence.

Passes 5/7 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity 83d clear, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Thesis

Rewards
Positive news sentiment (+0.77)
Risks
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.7): -1.0
Consecutive earnings misses (2)

Key Metrics

P/E (TTM)24.3
P/E (Fwd)17.7
Mkt Cap$59.6B
EV/EBITDA16.4
Profit Mgn15.3%
ROE28.2%
Rev Growth7.2%
Beta1.68
Dividend0.83%
Rating analysts27

Quality Signals

Piotroski F7/9

Options Flow

P/C1.80bearish
IV44%normal
Max Pain$650-31.8% vs spot

Material Events(8-K, last 90d)

  • 2026-02-04Item 5.02LOW
    Alexander R. Taussig appointed as independent director; Board increased from 10 to 11 members to fill vacancy. Annual retainer $125,000 plus $190,000 equity grant (pro-rated for 2026). Board committee assignments to be determined. No arrangement with any other person.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

1 floor-breaker

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.3
Revenue Growth
4.3
GatesA.R:R 0.1 < 1.5@spotMomentum 4.8<5.5 (soft — BUY_NOW allowed but watch)Momentum 4.8>=4.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY 83d clearSEMI CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
80 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $709.45Resistance $1001.12

Price Targets

$886
$964
A.Upside+1.2%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (1.2% upside)
! Reward/Risk 0.1:1 at current price — below 1.5:1 minimum

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-07-22 (83d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is URI stock a buy right now?

Sell if holding. Analyst target reached at $952.89 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.7): -1.0. Chart setup: Death cross but MACD improving, RSI 80. Prior stop was $885.93. Score 5.1/10, moderate confidence.

What is the URI stock price target?

Take-profit target: $964.46 (+1.2% upside). Prior stop was $885.93. Stop-loss: $885.93.

What are the risks of investing in URI?

Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.7): -1.0; Consecutive earnings misses (2).

Is URI overvalued or undervalued?

United Rentals, Inc. trades at a P/E of 24.3 (forward 17.7). TrendMatrix value score: 5.4/10. Verdict: Sell.

What do analysts say about URI?

27 analysts cover URI with a consensus score of 3.9/5. Average price target: $1072.

What does United Rentals, Inc. do?United Rentals is the largest equipment rental company in the world, operating 1,768 locations across the US, Canada,...

United Rentals is the largest equipment rental company in the world, operating 1,768 locations across the US, Canada, Europe, Australia, and New Zealand with an estimated 15% North American market share. In 2025, it generated $16.1 billion in total revenues with equipment rental comprising 86%; it serves construction, industrial, oil/gas, and government customers through general and specialty equipment fleets.

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