Sally Beauty Holdings has delivered 4 consecutive quarterly earnings beats with an average positive surprise of nearly 12%, trades at an attractive forward price-to-earnings of 6.1x, but faces a high short interest of 28% and thin upside to the analyst target that limit the near-term risk-reward.
Thesis pillars
- Consistent Earnings Beat Track Record→Stable
- Attractive Valuation Multiples→Stable
- High Short Interest Squeeze Risk→Stable
- +1 more pillar — see the Why tab for full reasoning
Sally Beauty Holdings, Inc. (Na (SBH) Stock Analysis
Recovery setup · Inst Constrain edge
Consumer Cyclical · Specialty Retail
Sell if holding. Analyst target reached at $14.14 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0.
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and... Read more
Sell if holding. Analyst target reached at $14.14 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0. Chart setup: Death cross but MACD improving, RSI 56. Score 5.5/10, moderate confidence.
Passes 6/9 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 32d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and death cross (50MA < 200MA). Suitability: aggressive.
Recent developments
updated 2026-07-06Recent Developments — Sally Beauty Holdings, Inc. (Na
Latest news
- NEWS Bronte Capital Management Pty Ltd. Sells 343,945 Shares of Sally Beauty Holdings, Inc. $SBH - MarketBeat — MarketBeat negative
- NEWS Ahead of Sally Beauty (SBH) Q2 earnings: Get ready with Wall Street estimates for key metrics - MSN — MSN neutral
- NEWS Ahead of Sally Beauty (SBH) Q2 Earnings: Get Ready With Wall Street Estimates for Key Metrics - Yahoo Finance — Yahoo Finance neutral
- NEWS Q4 2025 Sally Beauty Holdings Inc Earnings Call Transcript - GuruFocus — GuruFocus neutral
- NEWS Sally Beauty Holdings (SBH) Issues Q3 Guidance, Stock Drops Nearly 10% - GuruFocus — GuruFocus negative
Generated 2026-07-06T04:40:27Z.
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Rating Breakdown
2 floor-breakers
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $14.14 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.8): -1.0. Chart setup: Death cross but MACD improving, RSI 56. Prior stop was $13.15. Score 5.5/10, moderate confidence.
Take-profit target: $14.27 (+0.9% upside). Prior stop was $13.15. Stop-loss: $13.15.
Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.8): -1.0; Weak growth.
Sally Beauty Holdings, Inc. (Na trades at a P/E of 7.8 (forward 6.3). TrendMatrix value score: 8.4/10. Verdict: Sell.
9 analysts cover SBH with a consensus score of 3.7/5. Average price target: $16.
What does Sally Beauty Holdings, Inc. (Na do?Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The...
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands, as well as Clairol, OPI, Wahl, and BaByliss Pro. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands, including Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika, and Moroccanoil. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany. Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.