Newell Brands trades at an attractive forward P/E of 7.1x with a PEG of 0.04, but carries an 18% short interest, a put/call ratio of 5.25, a quality score of 2.2/10 with no competitive moat, and an overbought RSI of 75 in the context of a death cross recovery, creating a high-risk environment.
Thesis pillars
- Attractive Valuation With Quality Deficit↑Improving
- High Short Interest Bearish Options↑Improving
- Overbought Rsi In Recovery↑Improving
- +1 more pillar — see the Why tab for full reasoning
Newell Brands Inc. (NWL) Stock Analysis
Consumer Defensive · Household & Personal Products
Sell if holding. Engine safety override at $5.11: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 23%; Below-average business quality.
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries.... Read more
Sell if holding. Engine safety override at $5.11: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 23%; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.3/10, moderate confidence.
Passes 6/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 5d<=7d. Suitability: aggressive.
Recent developments
updated 2026-07-26Recent Developments — Newell Brands Inc.
Latest news
- NEWS CME Group, Weatherford International, RPM International And Other Big Stocks Moving Higher On Wednesday — benzinga Jul 22, 2026 neutral
- NEWS Barclays Maintains Overweight on Newell Brands, Raises Price Target to $7 — benzinga Jul 21, 2026 positive
- NEWS JP Morgan Maintains Overweight on Newell Brands, Raises Price Target to $7 — benzinga Jul 16, 2026 positive
- NEWS UBS Maintains Neutral on Newell Brands, Raises Price Target to $4.75 — benzinga Jul 16, 2026 positive
- NEWS Top 3 Consumer Stocks That May Fall Off A Cliff In June — benzinga Jun 24, 2026 negative
Generated 2026-07-26T07:07:11Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerAmazon17%10-K Item 1: 'The Company's largest customer in 2025, Amazon, accounted for approximately 17%, 15% and 13% of net sales in 2025, 2024 and 2023, respectively.'
- LOWCustomerWalmart13%10-K Item 1: 'Walmart Inc. and subsidiaries (“Walmart”), the Company's second largest customer in 2025, accounted for approximately 13%, 14% and 15% of net sales in 2025, 2024 and 2023, respectively.'
- HIGHSupplierBaby business unit single-source supplier10-K Item 1: 'the Baby business unit within the Company's L&D segment has a single source of supply for products that comprise a majority of its sales and that owns the intellectual property for many of those products.'
Material Events(8-K, last 90d)
- 2026-05-13Item 5.07LOWNewell Brands stockholders approved the Newell Brands Inc. 2026 Incentive Plan at the May 7, 2026 annual meeting; a routine equity-plan approval with vote results reported.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Unprofitable operations — net margin -3.9%. Quality floor flags this regardless of sector context.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $5.11: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.3/10. Specifically: High short interest: 23%; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $4.77. Score 5.3/10, moderate confidence.
Take-profit target: $6.08 (-4.2% upside). Prior stop was $4.77. Stop-loss: $4.77.
Concentration risk — Supplier: Baby business unit single-source supplier; Target reached (-4.2% upside); Quality below floor (2.2 < 4.0).
Newell Brands Inc. trades at a P/E of N/A (forward 7.6). TrendMatrix value score: 7.9/10. Verdict: Sell.
13 analysts cover NWL with a consensus score of 3.5/5. Average price target: $6.
What does Newell Brands Inc. do?Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco,...
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries. The company's largest customer, Amazon, accounted for approximately 17% of 2025 net sales, followed by Walmart at approximately 13%, and Newell is executing a multi-year turnaround including a December 2025 global Productivity Plan that will cut its workforce by more than 900 employees.