Newell Brands trades at an attractive forward P/E of 7.1x with a PEG of 0.04, but carries an 18% short interest, a put/call ratio of 5.25, a quality score of 2.2/10 with no competitive moat, and an overbought RSI of 75 in the context of a death cross recovery, creating a high-risk environment.
Thesis pillars
- Attractive Valuation With Quality Deficit→Stable
- High Short Interest Bearish Options→Stable
- Overbought Rsi In Recovery→Stable
- +1 more pillar — see the Why tab for full reasoning
Newell Brands Inc. (NWL) Stock Analysis
Consumer Defensive · Household & Personal Products
Sell if holding. Engine safety override at $5.83: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 19%; Below-average business quality.
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries.... Read more
Sell if holding. Engine safety override at $5.83: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 19%; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.0/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 28d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-07-06Recent Developments — Newell Brands Inc.
Latest news
- NEWS Top 3 Consumer Stocks That May Fall Off A Cliff In June — benzinga Jun 24, 2026 negative
- NEWS Newell Brands Option Alert: Jul 17 $5 Calls Sweep (11) Near The Ask: 4000 @ $0.2 Vs 293 OI; Earnings 7/31 Before Open [E — benzinga Jun 10, 2026 neutral
- NEWS Nasdaq 100 Rallies Over 2% On Iran-Israel Ceasefire: Stock Market Today — benzinga Jun 8, 2026 positive
- NEWS Wall Street's Most Accurate Analysts Give Their Take On 3 Consumer Stocks With Over 6% Dividend Yields — benzinga Jun 8, 2026 neutral
- NEWS Newell Brands Announced A €40M Investment In Its French Manufacturing And Operations Network Over The Next Three Years — benzinga Jun 2, 2026 positive
Generated 2026-07-06T05:51:47Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- LOWCustomerAmazon17%10-K Item 1: 'The Company's largest customer in 2025, Amazon, accounted for approximately 17%, 15% and 13% of net sales in 2025, 2024 and 2023, respectively.'
- LOWCustomerWalmart13%10-K Item 1: 'Walmart Inc. and subsidiaries (“Walmart”), the Company's second largest customer in 2025, accounted for approximately 13%, 14% and 15% of net sales in 2025, 2024 and 2023, respectively.'
- HIGHSupplierBaby business unit single-source supplier10-K Item 1: 'the Baby business unit within the Company's L&D segment has a single source of supply for products that comprise a majority of its sales and that owns the intellectual property for many of those products.'
Material Events(8-K, last 90d)
- 2026-05-13Item 5.07LOWNewell Brands stockholders approved the Newell Brands Inc. 2026 Incentive Plan at the May 7, 2026 annual meeting; a routine equity-plan approval with vote results reported.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 floor-breaker
Unprofitable operations — net margin -3.9%. Quality floor flags this regardless of sector context.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $5.83: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10. Specifically: High short interest: 19%; Below-average business quality. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $5.42. Score 5.0/10, moderate confidence.
Take-profit target: $6.08 (+4.3% upside). Prior stop was $5.42. Stop-loss: $5.42.
Concentration risk — Supplier: Baby business unit single-source supplier; Target reached (-26.3% upside); Quality below floor (2.2 < 4.0).
Newell Brands Inc. trades at a P/E of N/A (forward 8.7). TrendMatrix value score: 7.7/10. Verdict: Sell.
13 analysts cover NWL with a consensus score of 3.5/5. Average price target: $5.
What does Newell Brands Inc. do?Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco,...
Newell Brands is a global consumer goods company selling well-known brands including Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and Oster across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, in over 150 countries. The company's largest customer, Amazon, accounted for approximately 17% of 2025 net sales, followed by Walmart at approximately 13%, and Newell is executing a multi-year turnaround including a December 2025 global Productivity Plan that will cut its workforce by more than 900 employees.