Updated
The most significant concentration Newell Brands discloses is Baby business unit single-source supplier, classified HIGH by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Source: Newell Brands’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
“10-K Item 1: 'the Baby business unit within the Company's L&D segment has a single source of supply for products that comprise a majority of its sales and that owns the intellectual property for many of those products.'”
“10-K Item 1: 'The Company's largest customer in 2025, Amazon, accounted for approximately 17%, 15% and 13% of net sales in 2025, 2024 and 2023, respectively.'”
“10-K Item 1: 'Walmart Inc. and subsidiaries (“Walmart”), the Company's second largest customer in 2025, accounted for approximately 13%, 14% and 15% of net sales in 2025, 2024 and 2023, respectively.'”
Newell Brands' concentration exposures split between a supply-side dependency and two customer-side ones. Within the L&D segment, the Baby business unit has a single source of supply for products comprising a majority of its sales, and that supplier owns the intellectual property for many of those products — a high dependency that combines sourcing risk with an IP lock-in that would make switching suppliers difficult even if an alternative existed. On the customer side, Amazon accounted for approximately 17% of net sales in 2025 and Walmart approximately 13%, both low shares individually, though together the two largest customers represent a meaningfully larger combined slice of net sales. These exposures are structurally distinct: the Baby-segment supplier dependency is a single-business-unit, IP-constrained risk, while the Amazon and Walmart concentrations are broad, company-wide retail-channel dependencies common to consumer products companies. The supplier exposure is the one most capable of moving the verdict given its high share and the added complication of third-party-owned IP, while the two retail customer concentrations, though individually low, warrant watching together given their combined weight in net sales.
For the engine’s reasoning on NWL’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CHD | Church & Dwight Company, Inc. | 3 | 2 | 1 | 6 |
| CLX | Clorox Company (The) | 2 | 3 | 0 | 5 |
| COTY | Coty Inc. | 1 | 1 | 0 | 2 |
| NWL● | Newell Brands Inc. | 1 | 0 | 2 | 3 |
| CL | Colgate-Palmolive Company | 0 | 2 | 1 | 3 |
| EL | Estee Lauder Companies, Inc. (T | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.