Frontdoor has delivered four consecutive quarters of beating earnings estimates with free cash flow running at roughly 127% of net income, yet the stock is within less than 1% of its near-term technical resistance target with a risk/reward ratio of approximately 0.1-to-1 — a quality business at an unattractive current entry point.
Thesis pillars
- Earnings Beat Consistency→Stable
- Strong Free Cash Conversion→Stable
- Price At Near Term Ceiling↑Improving
- +1 more pillar — see the Why tab for full reasoning
frontdoor, inc. (FTDR) Stock Analysis
Catalyst-Driven edge
Consumer Cyclical · Personal Services
Hold if already holding. Not a fresh buy at $71.49, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 5.2): -1.5.
Frontdoor provides home warranties and new home builder warranties in the United States under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brands, handling approximately 3.8 million home warranty service requests annually. Revenue of $2,093 million in 2025... Read more
Hold if already holding. Not a fresh buy at $71.49, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 5.2): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.8/10, moderate confidence.
Passes 4/8 gates (clean insider activity, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About frontdoor, inc.
About frontdoor, inc.
Frontdoor generated $2,093 million in revenue in 2025, with 76% of that revenue from existing customer renewals across approximately 2.1 million active home warranties in the United States under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brands. The 2-10 HBW builder warranty business, acquired in December 2024, covered roughly one in six new U.S. homes built from January through October 2025, and had approximately 20,000 builder partners at year-end.
Frontdoor sells annual home warranty plans covering repairs to up to 29 home systems and appliances, priced through dynamic algorithms that adjust for contractor network strength and local market characteristics. New customers enter through two first-year acquisition channels—real estate (where agents and brokers market warranties during home transactions, generating $141 million in 2025) and direct-to-consumer (where digital and broadcast marketing targets homeowners independently of transactions)—before flowing into a higher-volume renewal channel that produced 76% of 2025 revenue. About 84% of home warranty customers were on monthly auto-pay as of December 31, 2025, a cohort with historically higher renewal rates. Cost structure is dominated by contract claims costs—labor, parts, and replacement appliances sourced through a nationwide network of approximately 17,000 independent contractor firms—with the preferred subset of roughly 4,200 contractors completing 84% of home warranty service requests in 2025.
Show full overview
Frontdoor's filing identifies California, Florida, and Texas as the company's largest regional markets and notes that declining consumer confidence or economic deterioration in those geographies could adversely affect demand. Sustained high mortgage interest rates suppressed existing home sales in 2022, 2023, and 2024 and kept 2025 sales flat relative to 2024, constraining the real estate acquisition channel that seeds the renewal base. If mortgage rates remain elevated or increase further, first-year real estate channel performance could continue to lag, potentially slowing renewal base growth through 2026 and 2027 given the one-year-minimum contract cycle.
See also: Consumer Cyclical · Personal Services
From frontdoor, inc.'s most recent 10-K filing, extracted June 10, 2026.
Recent developments
updated 2026-07-26Recent Developments — frontdoor, inc.
Latest news
- NEWS Stocks Showing Improved Relative Strength: Frontdoor - Investor's Business Daily — Investor's Business Daily positive
- NEWS Frontdoor Earnings: What To Look For From FTDR - StockStory — StockStory neutral
- NEWS Frontdoor Earnings: What To Look For From FTDR - The Chronicle-Journal — The Chronicle-Journal neutral
- NEWS Frontdoor Earnings: What To Look For From FTDR - FinancialContent — FinancialContent neutral
- NEWS Frontdoor (FTDR) Q1 2025 Earnings Transcript - The Motley Fool — The Motley Fool neutral
Generated 2026-07-26T09:17:40Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMGeographicCalifornia, Florida, and Texas10-K Item 1A: 'particularly in our largest regions—California, Florida and Texas—could adversely affect the demand for our services'
Material Events(8-K, last 90d)
- 2026-03-17Item 5.02LOWDennis Howard elected to Board and appointed to Audit Committee, effective March 17, 2026. Howard is Managing Director, Chief Technology, Operations, and Data Officer at Charles Schwab. Classified as independent per Nasdaq listing standards. Standard non-employee director compensation.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $71.49, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Leverage penalty (D/E 5.2): -1.5. Chart setup: No clear chart pattern; technical signals are mixed. Multiple concerning factors. Consider reducing position. | News modifier +1 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Target $79.12 (+10.7%), stop $67.86 (−5.3%), A.R:R -1.5:1. Score 5.8/10, moderate confidence.
Take-profit target: $79.12 (-9.9% upside). Target $79.12 (+10.7%), stop $67.86 (−5.3%), A.R:R -1.5:1. Stop-loss: $67.86.
Analyst target reached - limited upside remaining; Leverage penalty (D/E 5.2): -1.5; Negative momentum.
frontdoor, inc. trades at a P/E of 20.1 (forward 14.2). TrendMatrix value score: 6.7/10. Verdict: Hold.
12 analysts cover FTDR with a consensus score of 4.1/5. Average price target: $76.
What does frontdoor, inc. do?Frontdoor provides home warranties and new home builder warranties in the United States under the American Home Shield,...
Frontdoor provides home warranties and new home builder warranties in the United States under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brands, handling approximately 3.8 million home warranty service requests annually. Revenue of $2,093 million in 2025 came predominantly from annual subscription renewals (76% of revenue), supported by a network of approximately 17,000 independent contractor firms.