Rollins, Inc. (ROL) Stock Analysis
Falling Knife setup
Consumer Cyclical · Personal Services
Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $53.42 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Thin upside margin: 8.2%; Sector modifier (Consumer Cyclical): -1.5.
Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+ locations in ~70 countries under brands including Orkin and HomeTeam Pest Defense. Revenue of $3.76B in 2025 was driven by recurring contracted services (~75% of... Read more
Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $53.42 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Thin upside margin: 8.2%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 27, MACD bearish. Score 5.3/10, high confidence.
Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, earnings proximity 73d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.
Recent Developments — Rollins, Inc.
Latest news
- Rollins (NYSE:ROL) Posts Better-Than-Expected Sales In Q1 CY2026 - TradingView — TradingView positive
- Rollins (NYSE:ROL) Posts Better-Than-Expected Sales In Q1 CY2026 - FinancialContent — FinancialContent positive
- Rollins Inc. (ROL) Releases Q1 2026 Earnings: Revenue Up, EPS Flat, Cash Down - Quiver Quantitative — Quiver Quantitative positive
- Rollins (ROL) Faces FTC Action Over Noncompete Agreements - GuruFocus — GuruFocus negative
- Rollins Gears Up to Report Q1 Earnings: What's in the Cards? - TradingView — TradingView neutral
Generated 2026-05-20T21:06:21Z.
Thesis
Key Metrics
Quality Signals
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Priced at a premium — multiples above sector norms. Needs delivery on growth + margins to justify.static
Growth below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 4.4/10 is below the 5.0 floor at $53.42 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Thin upside margin: 8.2%; Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross, below all MAs, RSI 27, MACD bearish. Prior stop was $51.28. Score 5.3/10, high confidence.
Take-profit target: $57.83 (+8.3% upside). Prior stop was $51.28. Stop-loss: $51.28.
Thin upside margin: 8.2%; Sector modifier (Consumer Cyclical): -1.5; Expensive valuation.
Rollins, Inc. trades at a P/E of 49.0 (forward 38.2). TrendMatrix value score: 3.5/10. Verdict: Sell.
23 analysts cover ROL with a consensus score of 3.9/5. Average price target: $64.
What does Rollins, Inc. do?Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+...
Rollins provides pest control and termite protection to 2+ million residential and commercial customers from 800+ locations in ~70 countries under brands including Orkin and HomeTeam Pest Defense. Revenue of $3.76B in 2025 was driven by recurring contracted services (~75% of business), which provide predictable revenue streams.