Suja Life is a small-cap non-alcoholic beverage company with heavy insider buying, strong earnings beats and a strong Piotroski score, but a $380M market cap, weak price momentum and a 47% drawdown keep it speculative.
Thesis pillars
- Weak Momentum Small Cap↓Deteriorating
- Quality Balance Sheet Strength→Stable
- Heavy Insider Accumulation→Stable
- +2 more pillars — see the Why tab for full reasoning
Pillars as of Oct 24, 2026
Suja Life, Inc. (SUJA) Stock Analysis
Range Bound setup · Inst Constrain edge
Consumer Defensive · Beverages - Non-Alcoholic
Hold if already holding. Not a fresh buy at $9.84, but acceptable to hold if already in. Reasons: Market cap $380M below $400M minimum; Value-trap signals (3/5): Margin compression (op margin -226.0%), High leverage (D/E 3.0), Negative free cash flow.
Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand... Read more
Hold if already holding. Not a fresh buy at $9.84, but acceptable to hold if already in. Reasons: Market cap $380M below $400M minimum; Value-trap signals (3/5): Margin compression (op margin -226.0%), High leverage (D/E 3.0), Negative free cash flow. Chart setup: RSI 54 mid-range, Bollinger mid-band. Market cap $380M below $400M minimum. Not in investable universe. Score 6.1/10, moderate confidence.
Passes 7/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 15d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum. Suitability: speculative.
Recent developments
updated 2026-10-26Recent Developments — Suja Life, Inc.
Latest news
- NEWS Paine Schwartz Partners Completes Strategic Investment in First Day Life, Inc. — fiscal.ai Oct 23, 2026
- NEWS Suja Life to Report Third Quarter 2026 Financial Results — fiscal.ai Oct 20, 2026
- NEWS Suja Life Appoints Robert B. Engel and Zahir Ibrahim to Board of Directors — fiscal.ai Oct 20, 2026
- NEWS Needham Initiates Coverage On Suja Life with Hold Rating — benzinga Oct 15, 2026
- NEWS Roth Capital Initiates Coverage On Suja Life with Buy Rating, Announces Price Target of $20 — benzinga Oct 2, 2026
Generated 2026-10-26T11:43:03Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
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Rating Breakdown
1 floor-breaker
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $9.84, but acceptable to hold if already in. Reasons: Market cap $380M below $400M minimum; Value-trap signals (3/5): Margin compression (op margin -226.0%), High leverage (D/E 3.0), Negative free cash flow. Chart setup: RSI 54 mid-range, Bollinger mid-band. Market cap $380M below $400M minimum. Not in investable universe. Analyst target $16.01 (+62.7%), stop $9.15 (−7.5%), A.R:R 4.5:1. Score 6.1/10, moderate confidence.
Analyst target: $16.01 (+62.7% upside). Analyst target $16.01 (+62.7%), stop $9.15 (−7.5%), A.R:R 4.5:1. Stop-loss: $9.15.
Market cap $380M below $400M minimum; Value-trap signals (3/5): Margin compression (op margin -226.0%), High leverage (D/E 3.0), Negative free cash flow.
Suja Life, Inc. trades at a P/E of N/A (forward 23.6). TrendMatrix value score: 8.0/10. Verdict: Hold.
11 analysts cover SUJA with a consensus score of 4.0/5. Average price target: $18.
What does Suja Life, Inc. do?Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the...
Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand name; and soda made with real fruit juices under the Slice brand name. It sells its products through a network of distributors and retail stores, as well as via online channels. Suja Life, Inc. was founded in 2012 and is headquartered in Oceanside, California.