Suja Life is a small beverage maker with strong recent earnings beats, heavy insider buying and a wide gap to the analyst target, but thin margins, a market cap below the engine's minimum and a 48% drawdown keep it speculative.
Thesis pillars
- Heavy Insider Accumulation—
- Thin Margins Below Size Minimum—
- Earnings Beats Profit Inflection—
- +1 more pillar — see the Why tab for full reasoning
Suja Life, Inc. (SUJA) Stock Analysis
Inst Constrain edge
Consumer Defensive · Beverages - Non-Alcoholic
Hold if already holding. Not a fresh buy at $9.43, but acceptable to hold if already in. Reason: Market cap $364M below $400M minimum.
Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand... Read more
Hold if already holding. Not a fresh buy at $9.43, but acceptable to hold if already in. Reason: Market cap $364M below $400M minimum. Chart setup: No clear chart pattern; technical signals are mixed. Market cap $364M below $400M minimum. Not in investable universe. Score 6.5/10, moderate confidence.
Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 35d clear, semi cycle peak clear, materials cycle peak clear). Suitability: speculative.
Recent developments
updated 2026-10-06Recent Developments — Suja Life, Inc.
Latest news
- NEWS Roth Capital Initiates Coverage On Suja Life with Buy Rating, Announces Price Target of $20 — benzinga Oct 2, 2026
Generated 2026-10-06T12:12:12Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
1 floor-breaker·1 ceiling hit
Technicals below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $9.43, but acceptable to hold if already in. Reason: Market cap $364M below $400M minimum. Chart setup: No clear chart pattern; technical signals are mixed. Market cap $364M below $400M minimum. Not in investable universe. Target $16.01 (+69.8%), stop $8.77 (−7.5%), A.R:R 4.7:1. Score 6.5/10, moderate confidence.
Take-profit target: $16.01 (+69.8% upside). Target $16.01 (+69.8%), stop $8.77 (−7.5%), A.R:R 4.7:1. Stop-loss: $8.77.
Market cap $364M below $400M minimum.
Suja Life, Inc. trades at a P/E of N/A (forward 22.6). TrendMatrix value score: 8.1/10. Verdict: Hold.
11 analysts cover SUJA with a consensus score of 4.0/5. Average price target: $18.
What does Suja Life, Inc. do?Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the...
Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand name; and soda made with real fruit juices under the Slice brand name. It sells its products through a network of distributors and retail stores, as well as via online channels. Suja Life, Inc. was founded in 2012 and is headquartered in Oceanside, California.