Shoe Station Group pairs a cheap valuation (8.2x forward P/E, PEG 0.22) and excellent cash conversion (129% FCF/NI, 8/9 Piotroski) with a confirmed technical downtrend — a death cross, RSI at 27, and a falling-knife setup — plus declining revenue and elevated short interest, leaving the stock in a mixed-signal hold rather than an active buy.
Thesis pillars
- Excellent Cash Conversion→Stable
- Cheap Valuation→Stable
- Confirmed Falling Knife Downtrend↑Improving
- +2 more pillars — see the Why tab for full reasoning
Shoe Station Group, Inc. (SHOE) Stock Analysis
Falling Knife setup · Inst Constrain edge
Consumer Cyclical · Apparel Retail
Hold if already holding. Not a fresh buy at $13.49, but acceptable to hold if already in. Reason: Market cap $366M below $400M minimum.
Shoe Station Group Inc., together with its subsidiaries, retails footwear in the United States. Its products include shoes, sneakers, heels, sandals, boots, work and safety shoes, and athletic shoes; and accessories for men, women and kids. It sells its products through stores,... Read more
Hold if already holding. Not a fresh buy at $13.49, but acceptable to hold if already in. Reason: Market cap $366M below $400M minimum. Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Market cap $366M below $400M minimum. Not in investable universe. Score 5.8/10, moderate confidence.
Passes 7/10 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on death cross (50MA < 200MA) and earnings proximity 6d<=7d. Suitability: speculative.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSupplierNike, Skechers, and Crocs (top three vendors)46%10-K Item 1: 'Nike, Inc. ("Nike"), Skechers U.S.A., Inc. ("Skechers") and Crocs, Inc. ("Crocs") collectively accounted for approximately 46% of our Net Sales in Fiscal 2025 and 48% of Net Sales in Fiscal 2024.'
- LOWSupplierNike24%10-K Item 1: 'Nike accounted for approximately 24% of Net Sales in Fiscal 2025, Skechers accounted for approximately 13%, and Crocs accounted for approximately 9%.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $13.49, but acceptable to hold if already in. Reason: Market cap $366M below $400M minimum. Chart setup: Death cross, below all MAs, RSI 34, MACD bearish. Market cap $366M below $400M minimum. Not in investable universe. Target $18.70 (+38.6%), stop $12.55 (−7.5%), A.R:R 4.0:1. Score 5.8/10, moderate confidence.
Take-profit target: $18.70 (+38.6% upside). Target $18.70 (+38.6%), stop $12.55 (−7.5%), A.R:R 4.0:1. Stop-loss: $12.55.
Market cap $366M below $400M minimum.
Shoe Station Group, Inc. trades at a P/E of 9.5 (forward 7.3). TrendMatrix value score: 9.5/10. Verdict: Hold.
9 analysts cover SHOE with a consensus score of 3.9/5. Average price target: $22.
What does Shoe Station Group, Inc. do?Shoe Station Group Inc., together with its subsidiaries, retails footwear in the United States. Its products include...
Shoe Station Group Inc., together with its subsidiaries, retails footwear in the United States. Its products include shoes, sneakers, heels, sandals, boots, work and safety shoes, and athletic shoes; and accessories for men, women and kids. It sells its products through stores, online, and mobile app. The company was formerly known as Shoe Carnival, Inc. and changed its name to Shoe Station Group Inc. in June 2026. Shoe Station Group Inc. was founded in 1978 and is headquartered in Fort Mill, South Carolina.