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PROG Holdings, Inc. (PRG) Stock Analysis

Recovery setup

SellModerate Confidence

Industrials · Rental & Leasing Services

Sell if holding. Analyst target reached at $36.47 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.2): -0.5.

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale... Read more

$36.47-1.9% A.UpsideScore 6.0/10#5 of 17 Rental & Leasing Services
Stop $33.92Target $35.77(resistance)A.R:R -0.0:1
Analyst target$41.79+14.6%7 analysts
$35.77our TP
$36.47price
$41.79mean
$29
$55

Sell if holding. Analyst target reached at $36.47 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.2): -0.5. Chart setup: Death cross but MACD improving, RSI 71. Score 6.0/10, moderate confidence.

Passes 5/6 gates (positive momentum, clean insider activity, no SEC red flags, earnings proximity no date, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Thesis

Rewards
Strong earnings beat streak (4/4)
Attractive valuation
Risks
Analyst target reached - limited upside remaining
Leverage penalty (D/E 1.2): -0.5
Weak growth

Key Metrics

P/E (TTM)11.8
P/E (Fwd)7.0
Mkt Cap$1.4B
EV/EBITDA9.2
Profit Mgn6.0%
ROE17.6%
Rev Growth8.6%
Beta
Dividend1.56%
Rating analysts12

Quality Signals

Piotroski F8/9

Options Flow

P/C0.57bullish
IV54%elevated
Max Pain$20-45.2% vs spot

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers·1 ceiling hit

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.0
Support Resistance
0.0
Gap
6.0
52w Position
7.8

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.3
Revenue Growth
4.6
GatesA.R:R -0.0=NEGATIVEMomentum 6.9>=5.5Insider activity: OKNo SEC red flagsEARNINGS PROXIMITY NO DATESEMI CYCLE PEAK CLEARRecoverySuitability: Aggressive
RSI
71 · Overbought
20D MA 50D MA 200D MADEATH CROSSSupport $27.24Resistance $36.50

Price Targets

$34
$36
A.Upside-1.9%
A.R:R-0.0:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (-0.3% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-04-29 (nulld)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRG stock a buy right now?

Sell if holding. Analyst target reached at $36.47 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Leverage penalty (D/E 1.2): -0.5. Chart setup: Death cross but MACD improving, RSI 71. Prior stop was $33.92. Score 6.0/10, moderate confidence.

What is the PRG stock price target?

Take-profit target: $35.77 (-1.9% upside). Prior stop was $33.92. Stop-loss: $33.92.

What are the risks of investing in PRG?

Analyst target reached - limited upside remaining; Leverage penalty (D/E 1.2): -0.5; Weak growth.

Is PRG overvalued or undervalued?

PROG Holdings, Inc. trades at a P/E of 11.8 (forward 7.0). TrendMatrix value score: 7.4/10. Verdict: Sell.

What do analysts say about PRG?

12 analysts cover PRG with a consensus score of 3.9/5. Average price target: $42.

What does PROG Holdings, Inc. do?PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United...

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

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