PROG Holdings is a lease-to-own financial services company with a perfect four-quarter earnings beat streak, exceptional free cash flow conversion at 1000% of net income, and a breakout technical setup with RSI of 64, but the stock has only 3.7% upside to the analyst consensus target and short interest of 11% creates a modest near-term overhang.
Thesis pillars
- Breakout Technical Setup→Stable
- Exceptional Fcf Beat Streak→Stable
- Attractive Valuation Peer Ranking→Stable
- +1 more pillar — see the Why tab for full reasoning
PROG Holdings, Inc. (PRG) Stock Analysis
Catalyst-Driven edge
Industrials · Rental & Leasing Services
Sell if holding. Analyst target reached at $46.09 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.0% away).
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale... Read more
Sell if holding. Analyst target reached at $46.09 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.0% away). Chart setup: No clear chart pattern; technical signals are mixed. Score 6.1/10, moderate confidence.
Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 29d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent developments
updated 2026-06-29Recent Developments — PROG Holdings, Inc.
Latest news
- NEWS Aaron's (PRG) Projected to Post Earnings on Wednesday - MarketBeat — MarketBeat neutral
- NEWS PROG (PRG) Reports Earnings Tomorrow: What To Expect - TradingView — TradingView neutral
- NEWS PROG Holdings Inc (PRG) Shares Fall 3.8% -- What GF Score of 93 Tells Investors - GuruFocus — GuruFocus negative
- NEWS Raymond James reiterates Outperform on PROG Holdings stock ahead of earnings - Investing.com Australia — Investing.com Australia neutral
- NEWS Raymond James reiterates Outperform on PROG Holdings stock ahead of earnings - Investing.com — Investing.com neutral
Generated 2026-06-29T23:58:56Z.
Upcoming dated catalysts
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Quality Signals
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Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
10 dimensions · all in-band
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $46.09 — A.R:R is negative (-0.9) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (0.0% away). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $42.86. Score 6.1/10, moderate confidence.
Take-profit target: $46.06 (-0.1% upside). Prior stop was $42.86. Stop-loss: $42.86.
Analyst target reached - limited upside remaining; Near 52-week high (0.0% away); Leverage penalty (D/E 1.2): -0.5.
PROG Holdings, Inc. trades at a P/E of 11.7 (forward 8.6). TrendMatrix value score: 7.1/10. Verdict: Sell.
12 analysts cover PRG with a consensus score of 3.9/5. Average price target: $46.
What does PROG Holdings, Inc. do?PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United...
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.