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ServiceNow, Inc. (NOW) Stock Analysis

Recovery setup

SellModerate Confidence

Technology · Software - Application

Sell if holding. Multiple concerning factors at $101.33: Concentration risk — Geographic: North America (63.0%); Sector modifier (Technology): -0.8.

ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across IT, HR, customer service, finance, and security operations for large organizations globally. Revenue is primarily from subscription contracts, with North America... Read more

$101.33+29.0% A.UpsideScore 5.8/10#45 of 98 Software - Application
QualityF-score8 / 9FCF yield4.79%
Stop $94.70Target $131.35(analyst − 8%)A.R:R 1.9:1
Analyst target$142.77+40.9%44 analysts
$131.35our TP
$101.33price
$142.77mean
$85
$236

Sell if holding. Multiple concerning factors at $101.33: Concentration risk — Geographic: North America (63.0%); Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 68. Score 5.8/10, moderate confidence.

Passes 8/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 64d clear, semi cycle peak clear, materials cycle peak clear). Suitability: moderate.

Recent Developments — ServiceNow, Inc.

Generated 2026-05-20T20:21:21Z.

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.1 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Concentration risk — Geographic: North America (63.0%)
Sector modifier (Technology): -0.8
Below 200-MA, MA slope -9.8%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)61.6
P/E (Fwd)20.6
Mkt Cap$106.7B
EV/EBITDA36.0
Profit Mgn12.6%
ROE16.1%
Rev Growth22.1%
Beta0.82
DividendNone
Rating analysts54

Quality Signals

Piotroski F8/9MoatWideCompounder

Options Flow

P/C1.11bearish
IV78%elevated

Concentration Risks(10-K Item 1A)

  • HIGHGeographicNorth America63%
    10-K Item 1A: 'Sales outside of North America represented 37% of our total revenues for each of the years ended December 31, 2025 and 2024.'

Material Events(8-K, last 90d)

  • 2026-02-11Item 5.02LOW
    Danielle Fontaine appointed Chief Accounting Officer and Corporate Controller effective February 17, 2026. Kevin McBride promoted to EVP Accounting and Corporate Services with new responsibilities. Annual base salary $420,000.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

52w Position
0.0
Bollinger
0.3
Gap
3.0
Support Resistance
3.3
Extreme gap up (6.5%) - may pull back

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
1.8
Quality Rank
6.5
Growth Rank
6.9
GatesDeath cross (50MA < 200MA)Momentum 7.5>=5.5A.R:R 1.9 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 64d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Moderate
RSI
68 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $83.58Resistance $110.83

Price Targets

$95
$131
A.Upside+29.6%
A.R:R1.9:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Analyst Consensus

Analysts54
Consensus4.1/5
Avg Target$143

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-22 (64d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is NOW stock a buy right now?

Sell if holding. Multiple concerning factors at $101.33: Concentration risk — Geographic: North America (63.0%); Sector modifier (Technology): -0.8. Chart setup: Death cross but MACD improving, RSI 68. Prior stop was $94.70. Score 5.8/10, moderate confidence.

What is the NOW stock price target?

Take-profit target: $131.35 (+29.0% upside). Prior stop was $94.70. Stop-loss: $94.70.

What are the risks of investing in NOW?

Concentration risk — Geographic: North America (63.0%); Sector modifier (Technology): -0.8; Below 200-MA, MA slope -9.8%/30d (confirmed downtrend).

Is NOW overvalued or undervalued?

ServiceNow, Inc. trades at a P/E of 61.6 (forward 20.6). TrendMatrix value score: 5.5/10. Verdict: Sell.

What do analysts say about NOW?

54 analysts cover NOW with a consensus score of 4.1/5. Average price target: $143.

What does ServiceNow, Inc. do?ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across...

ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across IT, HR, customer service, finance, and security operations for large organizations globally. Revenue is primarily from subscription contracts, with North America representing approximately 63% of revenues and sales outside North America representing 37% in 2025. The company is under DOJ investigation related to government contracting practices at certain US federal distributors.

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