ServiceNow, Inc. (NOW) Stock Analysis
Range Bound setup
Technology · Software - Application
Sell if holding. Momentum 1.7/10 is below the 5.0 floor at $104.08 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Concentration risk — Geographic: North America (63.0%).
ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across IT, HR, customer service, finance, and security operations for large organizations globally. Revenue is primarily from subscription contracts, with North America... Read more
Sell if holding. Momentum 1.7/10 is below the 5.0 floor at $104.08 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Concentration risk — Geographic: North America (63.0%). Chart setup: RSI 53 mid-range, Bollinger mid-band. Score 5.3/10, moderate confidence.
Passes 6/9 gates (favorable risk/reward ratio, clean insider activity, news boost analyst 0.70, earnings proximity 37d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.
About ServiceNow, Inc.
About ServiceNow, Inc.
ServiceNow organized its 2025 product portfolio into four groups — Technology, CRM and Industry, Core Business, and Creator and Other — across six named industry verticals including financial services, healthcare, manufacturing, public sector, retail, and technology. Sales outside of North America represented 37% of total revenues in both 2025 and 2024, indicating that North America remains the dominant revenue geography. The company ships two major platform upgrades annually, each expanding AI and workflow automation capabilities across all product groups.
ServiceNow earns revenue primarily from cloud-based subscriptions recognized over the subscription term, supplemented by professional services. An increasing portion of revenues flows through a partner network of resellers, distributors, and managed service providers that also provide implementation and support services alongside the direct enterprise sales force. The company entered into agreements with public cloud service providers to host customer instances, with performance commitments to those providers. Competition comes from large enterprise software vendors with greater resources, from cloud-native and AI-native point-solution entrants that may build competing workflow or automation products, and from customers' own internal development efforts. In the United States, federal business has been concentrated with a small number of third-party distributors and resellers; if one of those parties is limited by its own regulatory or legal issue, the company acknowledges the resulting business could not easily be redirected.
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ServiceNow disclosed that it informed certain U.S. government agencies of an internal investigation and that the Department of Justice subsequently commenced its own inquiry (referenced in Note 18 of the financial statements); potential remedies include contract termination, forfeiture of profits, fines, and debarment from future government work. The EU AI Act simultaneously imposes new requirements on AI technology providers with staggered compliance deadlines, and the Trans-Atlantic Data Privacy Framework — which facilitates data transfers between the United States and the European Union — may face legal challenges that could disrupt cross-border data-handling obligations. These regulatory overlays subject the company to compliance costs and potential business disruption depending on how enforcement interpretations evolve.
See also: Technology · Software - Application
From ServiceNow, Inc.'s most recent 10-K filing, extracted June 11, 2026.
Recent developments
updated 2026-06-15Recent Developments — ServiceNow, Inc.
Latest news
- NEWS ServiceNow (NYSE:NOW) Stock Price Up 2.2% - Here's Why - MarketBeat — MarketBeat positive
- NEWS This Earnings Just Changed Everything For ServiceNow Stock | NOW Stock Analysis Owen Power (Z18e4CPdmG) - Mshale — Mshale positive
- NEWS AI Is Reaching Deeper Into Your Pockets: Robinhood Now Lets Your Agents Trade Stocks - Investopedia — Investopedia positive
- NEWS Here’s our monthly update on all 33 portfolio stocks, including 4 to buy right now - CNBC — CNBC positive
- NEWS Here is What to Know Beyond Why ServiceNow, Inc. (NOW) is a Trending Stock - Yahoo Finance — Yahoo Finance neutral
Generated 2026-06-17T08:56:48Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHGeographicNorth America63%10-K Item 1A: 'Sales outside of North America represented 37% of our total revenues for each of the years ended December 31, 2025 and 2024.'
Material Events(8-K, last 90d)
- 2026-02-11Item 5.02LOWDanielle Fontaine appointed Chief Accounting Officer and Corporate Controller effective February 17, 2026. Kevin McBride promoted to EVP Accounting and Corporate Services with new responsibilities. Annual base salary $420,000.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
2 floor-breakers
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Momentum 1.7/10 is below the 5.0 floor at $104.08 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Concentration risk — Geographic: North America (63.0%). Chart setup: RSI 53 mid-range, Bollinger mid-band. Prior stop was $96.88. Score 5.3/10, moderate confidence.
Take-profit target: $130.51 (+25.3% upside). Prior stop was $96.88. Stop-loss: $96.88.
Concentration risk — Geographic: North America (63.0%); Negative momentum; Below 200-MA, MA slope -7.9%/30d (confirmed downtrend).
ServiceNow, Inc. trades at a P/E of 60.8 (forward 20.3). TrendMatrix value score: 5.4/10. Verdict: Sell.
54 analysts cover NOW with a consensus score of 4.1/5. Average price target: $142.
What does ServiceNow, Inc. do?ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across...
ServiceNow provides an AI-powered enterprise software platform that automates workflows and integrates systems across IT, HR, customer service, finance, and security operations for large organizations globally. Revenue is primarily from subscription contracts, with North America representing approximately 63% of revenues and sales outside North America representing 37% in 2025. The company is under DOJ investigation related to government contracting practices at certain US federal distributors.