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ServiceNow, Inc. (NOW) Stock Analysis

SellModerate Confidence

Technology · Software - Application

Sell if holding. Momentum 3.3/10 is below the 5.0 floor at $86.92 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -9.3%/30d (confirmed downtrend).

ServiceNow provides a cloud-based AI Platform for enterprise workflow automation, governance, and digital transformation across all industries. Fiscal 2025 revenues were $2.17B (net loss $102.3M). North America accounts for ~63% of revenues; 37% comes from outside North America.

$86.92+50.3% A.UpsideScore 5.6/10#57 of 96 Software - Application
Stop $80.88Target $130.68(analyst − 8%)A.R:R 3.8:1
Analyst target$142.04+63.4%43 analysts
$130.68our TP
$86.92price
$142.04mean
$226

Sell if holding. Momentum 3.3/10 is below the 5.0 floor at $86.92 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -9.3%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.6/10, moderate confidence.

Passes 6/8 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 83d clear, semi cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: moderate.

Thesis

Rewards
Strong earnings beat streak (3/4)
Analyst upside: 50%
Risks
Negative momentum
Below 200-MA, MA slope -9.3%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)52.9
P/E (Fwd)17.8
Mkt Cap$91.7B
EV/EBITDA30.8
Profit Mgn12.6%
ROE16.1%
Rev Growth22.1%
Beta1.00
DividendNone
Rating analysts52

Quality Signals

Piotroski F8/9

Options Flow

P/C0.94neutral
IV63%elevated
Max Pain$45-48.2% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMGeographicNorth America revenue concentration
    10-K Item 1A: 'Sales outside of North America represented 37% of our total revenues for each of the years ended December 31, 2025 and 2024.'

Material Events(8-K, last 90d)

  • 2026-02-11Item 5.02LOW
    Danielle Fontaine appointed as Chief Accounting Officer and Corporate Controller effective February 17, 2026. Successor named: Ms. Fontaine succeeds Kevin McBride, who was promoted to EVP Accounting and Corporate Services. Routine appointment with named successor.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

2 floor-breakers

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Volume
0.0
Ma Position
1.0
Macd
1.1
Rsi
4.5
Obv
10.0
Volume accumulation (rising OBV)Below 200-MA, MA slope -9.3%/30d — confirmed downtrend

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Value Rank
2.3
Quality Rank
6.5
Growth Rank
6.9
GatesMomentum 3.3<4.5Death cross (50MA < 200MA)A.R:R 3.8 ≥ 1.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 83d clearSEMI CYCLE PEAK CLEARSuitability: Moderate
RSI
54 · Neutral
20D MA 50D MA 200D MADEATH CROSSSupport $81.24Resistance $105.58

Price Targets

$81
$131
A.Upside+50.3%
A.R:R3.8:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Momentum score 3.3/10 — below 4.5 minimum
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-07-22 (83d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is NOW stock a buy right now?

Sell if holding. Momentum 3.3/10 is below the 5.0 floor at $86.92 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Negative momentum; Below 200-MA, MA slope -9.3%/30d (confirmed downtrend). Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $80.88. Score 5.6/10, moderate confidence.

What is the NOW stock price target?

Take-profit target: $130.68 (+50.3% upside). Prior stop was $80.88. Stop-loss: $80.88.

What are the risks of investing in NOW?

Negative momentum; Below 200-MA, MA slope -9.3%/30d (confirmed downtrend).

Is NOW overvalued or undervalued?

ServiceNow, Inc. trades at a P/E of 52.9 (forward 17.8). TrendMatrix value score: 5.9/10. Verdict: Sell.

What do analysts say about NOW?

52 analysts cover NOW with a consensus score of 4.2/5. Average price target: $142.

What does ServiceNow, Inc. do?ServiceNow provides a cloud-based AI Platform for enterprise workflow automation, governance, and digital...

ServiceNow provides a cloud-based AI Platform for enterprise workflow automation, governance, and digital transformation across all industries. Fiscal 2025 revenues were $2.17B (net loss $102.3M). North America accounts for ~63% of revenues; 37% comes from outside North America.

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