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MCDMcDonald's CorporationSell5.4·$263.04
SellModerate Confidence
Investment thesis

McDonald's combines a high-quality franchise with strong margins, three of four recent quarterly beats, a low-volatility defensive profile, and a favorable risk/reward of 1.86-to-1 with 6.5% remaining to the analyst consensus target; a free cash flow conversion rate of 69% of net income and a flagged high dividend figure warrant monitoring of cash generation quality before increasing exposure.

Thesis pillars

  • High Quality Defensive Franchise→Stable
  • Fcf Conversion Below Net Income→Stable
  • Consistent Earnings Beat Streak→Stable
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 24, 2026· older than 90 days

Full reasoning →

Open full analysis

McDonald's Corporation (MCD) Stock Analysis

Recovery setup

SellDEATH CROSS (EXEMPT)QualityModerate Confidence

Consumer Cyclical · Restaurants

Earnings today — results expected after close (2026-11-04). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. Analyst target reached at $263.04 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5.

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft... Read more

$263.04-0.2% A.UpsideScore 5.4/10#14 of 30 Restaurants
QualityF-score8 / 9FCF yield3.36%
IncomeYield2.93%(5y avg 2.26%)Payout59.71%sustainable
Stop $252.70Analyst target $262.57(reached)A.R:R -0.0:1
Analyst consensus$291.75+10.9%28 analysts with price targets
$263.04price
$291.75mean
$230
$390

Sell if holding. Analyst target reached at $263.04 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 79. Score 5.4/10, moderate confidence.

Passes 5/9 gates (positive momentum, clean insider activity, positive momentum, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio and earnings proximity 0d<=7d. Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated Nov 4, 2026

Recent Developments — McDonald's Corporation

Latest item Nov 4, 2026 · Generated 2026-11-04T11:54:38Z.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 2026Earnings today — results expected after close· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.6 in RISK_OFF)
High-quality business
Risks
Analyst target reached - limited upside remaining
Sector modifier (Consumer Cyclical): -1.5
Weak growth

Key Metrics

P/E (TTM)21.4
P/E (Fwd)19.2
Mkt Cap$186.1B
EV/EBITDA16.1
Profit Mgn31.7%
ROE—
Rev Growth3.7%
Beta0.43
Dividend2.93%
Analysts with ratings41

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C7.33bearish
IV41%normal
Max Pain$160-39.2% vs spot

Material Events(8-K, last 90d)

  • 2026-08-04Item 5.02MEDIUM
    . Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On August 3, 2026, Joseph M.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.1
Revenue Growth
3.4

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
0.7
Support Resistance
0.7
52w Position
5.7
Gap
6.0
GatesA.R:R -0.0=NEGATIVEEARNINGS PROXIMITY 0d<=7dDeath cross exempted (quality + momentum high enough)Executive change: officer departure/appointmentMomentum 6.5>=5.5Insider activity: OKSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Conservative
RSI
79 · Overbought
↑ 20D MA↑ 50D MA↓ 200D MADEATH CROSSSupport $230.20Resistance $265.67

Price Targets

A.Upside-0.2%
A.R:R-0.0:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Earnings today - binary event risk
! Target reached (-0.2% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-04 (Earnings today — results expected after close)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MCD stock a buy right now?

Sell if holding. Analyst target reached at $263.04 — A.R:R is negative (-0.0) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: Death cross but MACD improving, RSI 79. Prior stop was $252.70. Score 5.4/10, moderate confidence.

What is the MCD stock price target?

Analyst target $262.57 reached (−0.2% from $263.04); no take-profit level is published. Prior stop was $252.70. Stop-loss: $252.70.

What are the risks of investing in MCD?

Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5; Weak growth.

Is MCD overvalued or undervalued?

McDonald's Corporation trades at a P/E of 21.4 (forward 19.2). TrendMatrix value score: 4.8/10. Verdict: Sell.

What do analysts say about MCD?

41 analysts rate MCD, with a consensus score of 3.8/5. 28 analysts publish price targets averaging $292.

What does McDonald's Corporation do?McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.

Related stocks: YUM (Yum! Brands, Inc.) · QSR (Restaurant Brands International) · CMG (Chipotle Mexican Grill, Inc.) · DRI (Darden Restaurants, Inc.) · SBUX (Starbucks Corporation)
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