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MCDMcDonald's CorporationSell5.4·$236.50
SellModerate Confidence
Investment thesis

McDonald's combines a high-quality franchise with strong margins, three of four recent quarterly beats, a low-volatility defensive profile, and a favorable risk/reward of 1.86-to-1 with 6.5% remaining to the analyst consensus target; a free cash flow conversion rate of 69% of net income and a flagged high dividend figure warrant monitoring of cash generation quality before increasing exposure.

Thesis pillars

  • High Quality Defensive Franchise→Stable
  • Fcf Conversion Below Net Income→Stable
  • Consistent Earnings Beat Streak→Stable
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

McDonald's Corporation (MCD) Stock Analysis

Falling Knife setup · Temporary headwind edge

SellQualityModerate Confidence

Consumer Cyclical · Restaurants

Sell if holding. Momentum 1.8/10 is below the 5.0 floor at $236.50 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Weak growth.

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft... Read more

$236.50+16.6% A.UpsideScore 5.4/10#15 of 31 Restaurants
QualityF-score8 / 9FCF yield3.73%
IncomeYield3.24%(5y avg 2.24%)Payout59.71%sustainable
Stop $227.14Target $275.82(analyst − 8%)A.R:R 3.3:1
Analyst target$299.80+26.8%30 analysts
$275.82our TP
$236.50price
$299.80mean
$390

Sell if holding. Momentum 1.8/10 is below the 5.0 floor at $236.50 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Weak growth. Chart setup: Death cross, below all MAs, RSI 22, MACD bearish. Score 5.4/10, moderate confidence.

Passes 6/9 gates (favorable risk/reward ratio, clean insider activity, news events none recent, earnings proximity 41d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-09-26
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Nov 5, 202641d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.6 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Sector modifier (Consumer Cyclical): -1.5
Weak growth
Negative momentum

Key Metrics

P/E (TTM)19.2
P/E (Fwd)17.1
Mkt Cap$167.7B
EV/EBITDA14.8
Profit Mgn31.7%
ROE—
Rev Growth3.7%
Beta0.41
Dividend3.24%
Rating analysts41

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C1.70bearish
IV32%normal

Material Events(8-K, last 90d)

  • 2026-08-04Item 5.02MEDIUM
    . Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On August 3, 2026, Joseph M.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static

Macd
0.0
Obv
1.0
Ma Position
1.0
Rsi
3.0
Volume
4.1
Capitulation risk (RSI 22, below 200MA)Volume distribution (falling OBV)Below 200-MA, MA slope -2.1%/30d — confirmed downtrend

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.1
Revenue Growth
3.4
GatesMomentum 1.8<4.5Death cross (50MA < 200MA)Executive change: officer departure/appointmentA.R:R 3.3 ≥ 1.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 41d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARFalling KnifeSuitability: Conservative
RSI
22 · Oversold
↓ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $234.03Resistance $264.50

Price Targets

$227
$276
A.Upside+16.6%
A.R:R3.3:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeRisk-Off

Risk Alerts

! momentum at 1.8 (below the engine's 4.5 threshold)
! Death cross — 50-day MA below 200-day MA

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-05 (41d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MCD stock a buy right now?

Sell if holding. Momentum 1.8/10 is below the 5.0 floor at $236.50 — engine's falling-knife protection flags exit rather than catching a breakdown. Specifics: Sector modifier (Consumer Cyclical): -1.5; Weak growth. Chart setup: Death cross, below all MAs, RSI 22, MACD bearish. Prior stop was $227.14. Score 5.4/10, moderate confidence.

What is the MCD stock price target?

Take-profit target: $275.82 (+16.6% upside). Prior stop was $227.14. Stop-loss: $227.14.

What are the risks of investing in MCD?

Sector modifier (Consumer Cyclical): -1.5; Weak growth; Negative momentum.

Is MCD overvalued or undervalued?

McDonald's Corporation trades at a P/E of 19.2 (forward 17.1). TrendMatrix value score: 6.0/10. Verdict: Sell.

What do analysts say about MCD?

41 analysts cover MCD with a consensus score of 3.8/5. Average price target: $300.

What does McDonald's Corporation do?McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.

Related stocks: YUM (Yum! Brands, Inc.) · QSR (Restaurant Brands International) · DRI (Darden Restaurants, Inc.) · CMG (Chipotle Mexican Grill, Inc.) · SBUX (Starbucks Corporation)
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