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MCDMcDonald's CorporationSell5.6·$238.31
SellModerate Confidence
Investment thesis

McDonald's combines a high-quality franchise with strong margins, three of four recent quarterly beats, a low-volatility defensive profile, and a favorable risk/reward of 1.86-to-1 with 6.5% remaining to the analyst consensus target; a free cash flow conversion rate of 69% of net income and a flagged high dividend figure warrant monitoring of cash generation quality before increasing exposure.

Thesis pillars

  • High Quality Defensive Franchise→Stable
  • Fcf Conversion Below Net Income→Stable
  • Consistent Earnings Beat Streak↑Improving
  • +1 more pillar — see the Why tab for full reasoning

Full reasoning →

Open full analysis

McDonald's Corporation (MCD) Stock Analysis

Recovery setup · Catalyst-Driven edge

SellDEATH CROSS (EXEMPT)QualityModerate Confidence

Consumer Cyclical · Restaurants

Sell if holding. Multiple concerning factors at $238.31: Sector modifier (Consumer Cyclical): -1.5; Weak growth.

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft... Read more

$238.31+10.4% A.UpsideScore 5.6/10#10 of 30 Restaurants
QualityF-score8 / 9FCF yield3.71%
IncomeYield3.27%(5y avg 2.25%)Payout59.71%sustainable
Stop $230.91Target $262.99(analyst − 10%)A.R:R 2.1:1
Analyst target$292.21+22.6%29 analysts
$262.99our TP
$238.31price
$292.21mean
$390

Sell if holding. Multiple concerning factors at $238.31: Sector modifier (Consumer Cyclical): -1.5; Weak growth. Chart setup: Death cross but MACD improving, RSI 53. Score 5.6/10, moderate confidence.

Passes 8/10 gates (positive momentum, favorable risk/reward ratio, clean insider activity, positive momentum, news events none recent, earnings proximity 20d clear, semi cycle peak clear, materials cycle peak clear). Suitability: conservative.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-15
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 202620d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.6 in RISK_OFF)
Strong earnings beat streak (3/4)
High-quality business
Risks
Sector modifier (Consumer Cyclical): -1.5
Weak growth
Below 200-MA, MA slope -3.1%/30d (confirmed downtrend)

Key Metrics

P/E (TTM)19.2
P/E (Fwd)17.3
Mkt Cap$168.6B
EV/EBITDA14.9
Profit Mgn31.7%
ROE—
Rev Growth3.7%
Beta0.45
Dividend3.27%
Rating analysts41

Quality Signals

Piotroski F8/9MoatNarrow

Options Flow

P/C2.42bearish
IV36%normal
Max Pain$145-39.2% vs spot

Material Events(8-K, last 90d)

  • 2026-08-04Item 5.02MEDIUM
    . Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On August 3, 2026, Joseph M.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Growth below the gate floor. Component breakdown shows what dragged the score down.static

Earnings Growth
3.1
Revenue Growth
3.4
GatesDeath cross exempted (quality + momentum high enough)Executive change: officer departure/appointmentMomentum 6.1>=5.5A.R:R 2.1 ≥ 1.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 20d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRecoverySuitability: Conservative
RSI
53 · Neutral
↑ 20D MA↓ 50D MA↓ 200D MADEATH CROSSSupport $229.20Resistance $252.06

Price Targets

$231
$263
A.Upside+10.4%
A.R:R2.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Analyst Consensus

Analysts41
Consensus3.8/5
Avg Target$292

Earnings

B
B
B
M
3/4 beats
Next Earnings2026-11-04 (20d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is MCD stock a buy right now?

Sell if holding. Multiple concerning factors at $238.31: Sector modifier (Consumer Cyclical): -1.5; Weak growth. Chart setup: Death cross but MACD improving, RSI 53. Prior stop was $230.91. Score 5.6/10, moderate confidence.

What is the MCD stock price target?

Take-profit target: $262.99 (+10.4% upside). Prior stop was $230.91. Stop-loss: $230.91.

What are the risks of investing in MCD?

Sector modifier (Consumer Cyclical): -1.5; Weak growth; Below 200-MA, MA slope -3.1%/30d (confirmed downtrend).

Is MCD overvalued or undervalued?

McDonald's Corporation trades at a P/E of 19.2 (forward 17.3). TrendMatrix value score: 5.6/10. Verdict: Sell.

What do analysts say about MCD?

41 analysts cover MCD with a consensus score of 3.8/5. Average price target: $292.

What does McDonald's Corporation do?McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.

Related stocks: QSR (Restaurant Brands International) · YUM (Yum! Brands, Inc.) · CMG (Chipotle Mexican Grill, Inc.) · SBUX (Starbucks Corporation) · DRI (Darden Restaurants, Inc.)
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