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GAPGap, Inc. (The)Sell5.5·$23.46
SellHigh Confidence
Investment thesis

Gap screens attractively valued at a forward P/E of 8.5x with 11% upside to the near-term target and analyst consensus implying 23% further runway, and the reward-to-risk geometry meets the asymmetry bar; however, high short interest at 13%, moderate leverage, and two consecutive in-line quarters after prior beats introduce meaningful uncertainty around the timing of a re-rating.

Thesis pillars

  • Cheap Valuation Material Upside→Stable
  • High Short Interest Dual Edge↓Deteriorating
  • Leverage Constrains Re Rating↓Deteriorating
  • +2 more pillars — see the Why tab for full reasoning

Full reasoning →

Open full analysis

Gap, Inc. (The) (GAP) Stock Analysis

SellVALUE-TRAP 1/5GrowthQualityHigh Confidence

Consumer Cyclical · Apparel Retail

Sell if holding. Analyst target reached at $23.46 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=5.0).

Gap, Inc. operates 2,474 company-owned stores plus roughly 1,000 franchise locations globally under Old Navy, Gap, Banana Republic, and Athleta brands, generating revenue through apparel, accessories, and personal care product sales across specialty, outlet, online, and... Read more

$23.46+1.7% A.UpsideScore 5.5/10#12 of 15 Apparel Retail
QualityF-score7 / 9FCF yield2.99%
IncomeYield2.98%(5y avg 3.29%)Payout20.48%sustainable
Stop $21.82Target $23.86(analyst − 10%)A.R:R 0.1:1
Analyst target$26.51+13.0%19 analysts
$23.86our TP
$23.46price
$26.51mean
$21
$42

Sell if holding. Analyst target reached at $23.46 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=5.0). Chart setup: No clear chart pattern; technical signals are mixed. Score 5.5/10, high confidence.

Passes 6/9 gates (positive momentum, no SEC red flags, news events none recent, earnings proximity 35d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

10-K grounded · weekly refresh

About Gap, Inc. (The)

About Gap, Inc. (The)

Gap, Inc. ended fiscal 2025 with 2,474 company-operated stores and roughly 1,000 franchise locations spanning about 35 countries, marketing apparel under four brands: Old Navy, Gap, Banana Republic, and Athleta. Old Navy alone exceeded 1,200 company-operated store locations. The company employed approximately 79,000 people as of January 31, 2026, with 84% working in retail locations and 82% based in the U.S.

Gap, Inc. generates sales through company-operated specialty, outlet, and online channels, plus franchise stores and websites operated by third parties across about 35 countries. Each brand maintains private-label and co-branded credit card programs administered by a third-party financing company, with associated revenue sharing. The company sources from approximately 200 vendors with factories in about 30 countries; in fiscal 2025, 27% of merchandise by dollar value was purchased from factories in Vietnam and 21% from Indonesia. Higher tariff rates imposed by the U.S. government increased cost of goods sold during fiscal 2025, and significant uncertainty around future trade policy remains. Because almost all products are manufactured outside the principal sales markets, supply-chain disruptions — factory closures, port congestion, transportation shortages, or labor strikes — may adversely affect inventory availability and margins. The company competes with local, national, and global department stores, mass-market retailers, specialty chains, discount stores, and digital businesses.

Show full overview

Gap, Inc.'s markdown risk is structurally elevated: merchandise must be ordered well in advance of the selling season before consumer preferences are confirmed, and the company has a disclosed history of misjudging trend items. In addition, the 10-K notes the company is currently searching for a new brand president for Banana Republic and flags that failure to successfully transition key executive roles could weigh on that brand's results. The combination of fashion-cycle inventory exposure across all four brands and a leadership gap at one brand subjects operating margins to compounding pressure if apparel trends shift unexpectedly in any given season.

See also: Consumer Cyclical · Apparel Retail

From Gap, Inc. (The)'s most recent 10-K filing, extracted June 10, 2026.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-16
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Nov 19, 202635d to earnings· next earnings call

Thesis

Rewards
Attractive valuation
Margin of safety: 61%
Risks
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=5.0)
Sector modifier (Consumer Cyclical): -1.5

Key Metrics

P/E (TTM)7.1
P/E (Fwd)8.9
Mkt Cap$8.2B
EV/EBITDA7.8
Profit Mgn8.1%
ROE33.8%
Rev Growth-2.0%
Beta2.03
Dividend2.98%
Rating analysts25

Quality Signals

Piotroski F7/9

Options Flow

P/C0.83neutral
IV54%elevated
Max Pain$12-48.8% vs spot

Concentration Risks(10-K Item 1A)

  • MEDIUMGeographicVietnam27%
    10-K Item 1: 'Approximately 27 percent of our fiscal 2025 purchases, by dollar value, were from factories in Vietnam'
  • LOWGeographicIndonesia21%
    10-K Item 1: 'Approximately 21 percent of our fiscal 2025 purchases, by dollar value, were from factories in Indonesia'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

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No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

2 floor-breakers

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Support Resistance
1.9
Bollinger
2.4
52w Position
6.4

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank
0.7
Quality Rank
4.8
Value Rank
7.7
Attractive P/E vs peers
GatesA.R:R 0.1 < 1.5@spotINSIDER 0.30%=MODERATEDeath cross (50MA < 200MA)Momentum 6.0>=5.5No SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 35d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
65 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MADEATH CROSSSupport $20.35Resistance $24.21

Price Targets

$22
$24
A.Upside+1.7%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (1.7% upside)
! asymmetry at 0.1 (below the engine's 1.5 threshold)@spot

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-19 (35d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is GAP stock a buy right now?

Sell if holding. Analyst target reached at $23.46 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: V7 low-quality RISK_OFF penalty: -0.5 (Q=5.0). Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $21.82. Score 5.5/10, high confidence.

What is the GAP stock price target?

Take-profit target: $23.86 (+1.7% upside). Prior stop was $21.82. Stop-loss: $21.82.

What are the risks of investing in GAP?

Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=5.0); Sector modifier (Consumer Cyclical): -1.5.

Is GAP overvalued or undervalued?

Gap, Inc. (The) trades at a P/E of 7.1 (forward 8.9). TrendMatrix value score: 7.7/10. Verdict: Sell.

What do analysts say about GAP?

25 analysts cover GAP with a consensus score of 3.7/5. Average price target: $27.

What does Gap, Inc. (The) do?Gap, Inc. operates 2,474 company-owned stores plus roughly 1,000 franchise locations globally under Old Navy, Gap,...

Gap, Inc. operates 2,474 company-owned stores plus roughly 1,000 franchise locations globally under Old Navy, Gap, Banana Republic, and Athleta brands, generating revenue through apparel, accessories, and personal care product sales across specialty, outlet, online, and franchise channels. The company employs roughly 79,000 people, with stores in the U.S., Canada, Japan, and Taiwan.

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