Choice Hotels International, In (CHH) Stock Analysis
Consumer Cyclical · Lodging
Sell if holding. Analyst target reached at $106.65 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5.
We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories. As of December 31, 2025, we had 7,575 hotels with 656,825 rooms open and operating, and 825 hotels with 77,862 rooms under construction, awaiting conversion or... Read more
Sell if holding. Analyst target reached at $106.65 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Score 5.0/10, high confidence.
Passes 7/9 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 78d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.
Recent Developments — Choice Hotels International, In
Latest news
- Choice Hotels (CHH) To Report Earnings Tomorrow: Here Is What To Expect - StockStory — StockStory neutral
- Choice Hotels Stock Stumbles: What’s Spooking Traders? - TipRanks — TipRanks negative
- Choice Hotels' Canadian Business Achieves Best First Quarter Growth in a Decade Following Successful Integration - PR Ne — PR Newswire positive
- Choice Hotels International, Inc. (NYSE:CHH) Given Average Recommendation of "Reduce" by Analysts - MarketBeat — MarketBeat negative
- CHH Maintained by JP Morgan -- Price Target Raised to $117 - GuruFocus — GuruFocus positive
Generated 2026-05-20T20:21:21Z.
Thesis
Key Metrics
Quality Signals
Options Flow
Material Events(8-K, last 90d)
- 2026-02-20Item 5.02MEDIUM.Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers On February 20, 2026, Simone Wu, Senior Vice President, General Counsel, Corporate Secretary & External Affairs of Choice Hotels International, Inc.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Growth below the gate floor. Component breakdown shows what dragged the score down.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $106.65 — A.R:R is negative (-0.6) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Consumer Cyclical): -1.5. Chart setup: No recognized chart pattern (not a breakout, bounce, continuation, recovery, falling knife, or range) — technicals mixed. Prior stop was $99.18. Score 5.0/10, high confidence.
Take-profit target: $121.34 (+13.8% upside). Prior stop was $99.18. Stop-loss: $99.18.
Analyst target reached - limited upside remaining; Sector modifier (Consumer Cyclical): -1.5; Leverage penalty (D/E 15.4): -1.5.
Choice Hotels International, In trades at a P/E of 14.4 (forward 13.7). TrendMatrix value score: 5.8/10. Verdict: Sell.
23 analysts cover CHH with a consensus score of 2.7/5. Average price target: $113.
What does Choice Hotels International, In do?We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories....
We are primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries and territories. As of December 31, 2025, we had 7,575 hotels with 656,825 rooms open and operating, and 825 hotels with 77,862 rooms under construction, awaiting conversion or approved for development, or committed to future franchise development on outstanding